Hi, I’m
Thabang Farai Manhika
Doha
Summary
Marketing and PR professional with 8+ years of experience in brand strategy, digital campaigns, and F&B promotions. Proven ability to drive revenue through social media engagement, influencer partnerships, and data-driven storytelling. Adept at bridging luxury hospitality and multichannel marketing to elevate brand visibility and customer loyalty.
Overview
7
years of professional experience
Work History
KitopiDoha
Brand Management Officer
01.2023 - 01.2024
Job overview
- Company Overview: Cloud Kitchen Brands
- Led digital marketing for 5+ F&B brands, increasing social engagement by 35% through targeted campaigns
- Developed brand voice guidelines and trained teams on consistent messaging
- Managed paid ad budgets, optimizing spend to achieve 20% higher customer retention
- Cloud Kitchen Brands
Amood/Diet HouseDoha
Chef & Operations Support
01.2023 - 01.2024
Job overview
- Collaborated on seasonal menu launches, supported by Instagram campaigns that boosted sales by 15%
- Ensured compliance with food safety standards while managing inventory and vendor relations
Fowl Play RestaurantZimbabwe
Operations & Marketing Manager
01.2022 - 01.2023
Job overview
- Company Overview: Startup
- Launched and promoted the restaurant, achieving 90% occupancy within 6 months via PR and social media
- Designed marketing collateral (menus, loyalty programs) aligned with brand identity
- Startup
Zimbabwe
Media Consultant (Freelance)
01.2020 - 01.2022
Job overview
- Advised clients on PR strategies, licensing, and crisis communication
- Secured $200K+ in partnerships through targeted media outreach
Zimbabwe Media CommissionZimbabwe
Registrar
01.2017 - 01.2020
Job overview
- Company Overview: ZMC
- Directed national PR campaigns, improving public trust metrics by 40%
- Managed $500K+ budgets and cross-functional teams for government communications
- ZMC
Education
Midlands State UniversityHarare
Associate of Arts from Development Studies
03-2022
Christian College of Southern AfricaHarare
Diploma from Journalism & PR
05-2012
ABMAUK
Diploma from Tourism and Hotel Management
12-2008
Skills
- Strategic Marketing Planning
- Social Media Management
- Public Relations & Media Outreach
- F&B Promotion & Revenue Growth
- Content Creation & Copywriting
- Budget Management & ROI Analysis
- Stakeholder & Influencer Collaboration
- Digital marketing
- Market analysis
- Brand management
Hobbies and Interests
- Food styling
- Luxury brand trends
- Travel blogging
Languages
English
Proficient
C2
Timeline
Brand Management Officer
Kitopi
01.2023 - 01.2024
Chef & Operations Support
Amood/Diet House
01.2023 - 01.2024
Operations & Marketing Manager
Fowl Play Restaurant
01.2022 - 01.2023
Media Consultant (Freelance)
01.2020 - 01.2022
Registrar
Zimbabwe Media Commission
01.2017 - 01.2020
Midlands State University
Associate of Arts from Development Studies
Christian College of Southern Africa
Diploma from Journalism & PR
ABMA
Diploma from Tourism and Hotel Management
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