Thais Schaller
Lloyd Harbor,NY
Summary
Dynamic Global E-Commerce Executive with a history of leading teams to achieve over 100% growth in sales and traffic. Expertise in strategic E-commerce initiatives, CRM implementation, and media optimization, delivering scalable results for renowned beauty and fashion brands in a competitive market.
Overview
25
25
years of professional experience
Work History
VP eCommerce & Digital
BeautyBio
03.2025 - Current
- Directed US DTC Beautybio.com, with a small but mighty team of 2 direct reports & multiple agencies, managing digital marketing, CRM, and digital media strategies to increase brand visibility and drive online sales.
- Key accomplishments: Improved ROAS, expanded SOV, and drove revenue growth through E-commerce media, optimized Shopify site UX and merchandising, and enhanced CRM and Amazon media operations.
Director of Ecommerce
TYR Sport, Inc.
New York, USA
02.2023 - 08.2024
- Oversaw TYR.com business and managed team of 5 direct reports, driving +138% growth in traffic YOY and +105% growth in sales YOY.
- Launched Global Adobe Commerce Platform for 3 International sites.
- Launched Rakuten Affiliate Marketing, scaled CRM programs, and implemented Listrak GXP, enhancing ROAS and increasing E-commerce media SOV and revenue; integrated Zendesk for E-commerce customer service.
Group Director, Commerce Strategy
Wavemaker
NY, USA
01.2021 - 01.2023
- Led team of 7 in delivering internal and external E-commerce strategy consulting for clients, enhancing client engagement and driving new business opportunities.
- Practice lead Direct to Consumer and Social Commerce programs.
- E-commerce thought leadership.
- Collaborated with client C Suite to shape and refine business strategies, aligning E-commerce initiatives with overarching corporate goals.
- Clients included: Colgate Palmolive, Church & Dwight, IKEA, Pernod Ricard, Chevron, MGA, Tiffany, L'Oréal.
Executive Director, E-Commerce
Laura Mercier
NY, USA
07.2019 - 11.2020
- Directed D2C and Retailer.com businesses.
- Led team of 5 directing Lauramercier.com and Retailer.com.
- Key Accomplishments: Led double digit growth of all businesses pre and post Pandemic.
- Introduced innovative programs including Giaran Virtual Tryon, Virtual Artistry Consultations, and Bambuser Live Streaming.
- Managed Retailer.com partnerships with major retailers including Blue Mercury, Bloomingdales, Dillard's, and Macy's.
Executive Director, E-Commerce
Peter Thomas Roth Clinical Skin Care, June Jacobs Skin Care, Naturally Serious Skin Care
NY, USA
04.2016 - 07.2019
- Rejoined company to scale E-commerce businesses and enhance online presence.
- Led E-commerce and digital marketing team for 3 skincare brands, driving cohesive brand strategies.
- Re-platformed and redesigned all E-commerce sites on Salesforce Commerce Cloud.
- Launch of Zendesk, Bazaar Voice, Curalate, BrandBacker, Brightedge, Search Spring, IBM Marketing Cloud.
Director, E-commerce Marketing
MANA Products, Inc.
NY, USA
12.2014 - 04.2016
- Created the e-commerce marketing strategy encompassing B2B, B2C, relationship marketing, customer acquisition, and non-profit business entities.
- Executed the launch of a Magento private label B2B eCommerce site, implemented CRM programs, and initiated a lead generation program.
- Rolled out an MLM skincare brand eCommerce site and product subscription programs
- Unified all DTC brands' digital media and affiliate marketing programs under Rakuten Marketing
- Set up comprehensive cross-brand, cross-channel eCommerce reporting.
Director, E-Commerce and Online Customer Relations
Peter Thomas Roth Clinical Skin Care
NY, USA
12.2010 - 12.2014
- Drove growth at Peterthomasroth.com from 600K to 7MM.
- Established key partnerships with Constant Contact, Google Adwords, Rakuten Marketing, and Zendesk; created in-house eCommerce customer service team; launched ERP; re-platformed e-commerce.
Director, E-Commerce Merchandising
Chanel
New York, USA
10.2008 - 11.2010
- Transformed Chanel.com Beaute from negative profit margin to 20% profit, achieving 10% sales growth despite global financial crisis and limited promotions.
- Redesigned and relaunched Chanel.com Beaute, launched limited edition small leather goods mini site, trained key account managers on retailer.com management, and initiated global PIM database.
- New York, NY
Manager E-Commerce
Yves Saint Laurent
New York, USA
11.2007 - 10.2008
- Managed YSL.com evergreen core assortment, YSL.com email marketing.
- Oversaw daily operations to maintain store standards and customer satisfaction.
Manager of Internet Marketing & E-Commerce
MD Skincare by Dr. Dennis Gross
New York, USA
09.2006 - 11.2007
- Managed DTC, digital marketing, and retailer.com efforts.
- Managed daily operations to ensure high-quality customer service and satisfaction.
Manager Interactive Marketing
Clarins
New York, USA
04.2005 - 11.2006
- Managed Clarins.com US, improving user experience and brand visibility.
- Directed DTC strategies and digital marketing efforts to enhance online presence and retailer.com management.
Assistant Manager Interactive Marketing
Lancôme USA
04.2001 - 04.2005
- Directed content and email marketing strategy for Lancome.com, enhancing customer engagement.
- Directed site content and digital marketing initiatives for Lancome-pro.com, increasing brand visibility.
- Led in-store software installation program for corporate education at Lancome-pro.com, improving training efficiency.
Education
Masters - Business Administration
Columbia Business School
01-2013
Skills
- Adobe Commerce
- Salesforece Commerce Cloud
- Shopify Plus
- Site launch
- Site replatform/migration
- E-commerce strategy
- Digital marketing
- Customer acquisition
- Lead generation
- CRM implementation
- Data analytics
- Data analysis
- Performance optimization
- User experience
- Performance monitoring and evaluation
- Process improvement
- Sales forecasting
- Client strategy
- Operational strategy
- Stakeholder engagement
- Team leadership
- Brand management
Languages
French
Professional
Affiliations
Yoga Teacher, Voice Teacher
Timeline
VP eCommerce & Digital
BeautyBio
03.2025 - Current
Director of Ecommerce
TYR Sport, Inc.
02.2023 - 08.2024
Group Director, Commerce Strategy
Wavemaker
01.2021 - 01.2023
Executive Director, E-Commerce
Laura Mercier
07.2019 - 11.2020
Executive Director, E-Commerce
Peter Thomas Roth Clinical Skin Care, June Jacobs Skin Care, Naturally Serious Skin Care
04.2016 - 07.2019
Director, E-commerce Marketing
MANA Products, Inc.
12.2014 - 04.2016
Director, E-Commerce and Online Customer Relations
Peter Thomas Roth Clinical Skin Care
12.2010 - 12.2014
Director, E-Commerce Merchandising
Chanel
10.2008 - 11.2010
Manager E-Commerce
Yves Saint Laurent
11.2007 - 10.2008
Manager of Internet Marketing & E-Commerce
MD Skincare by Dr. Dennis Gross
09.2006 - 11.2007
Manager Interactive Marketing
Clarins
04.2005 - 11.2006
Assistant Manager Interactive Marketing
Lancôme USA
04.2001 - 04.2005
Masters - Business Administration
Columbia Business School