Thalia Da Cruz

A seasoned professional with experience in financial institutions, having worked across commercial planning, technology, and product development. Currently leading the national expansion of the Car Equity product, with a focus on building and monitoring key performance indicators while driving operational and technological efficiency to accelerate business growth.

Key Achievements:

• 200% growth in the Car Equity product at C6 Bank.

• Generated R$ 8 million in revenue by enabling abandoned cart flow for the Car Equity product at C6 Bank.

• Reduced human-assisted service by over 40% through the implementation of the C6 Auto Post-Sale Portal.

• Integrated chatbot and WhatsApp for over 10,000 national real estate agencies.

• Achieved a 10% increase in the Itaú Mortgage portfolio with the implementation of a new product (2020).

• Boosted customer acquisition by 20% for Itaú’s mortgage product through targeted communication and media strategies (2020).

• C6 Bank - Catalise 2022: Recognition for making a difference, driving change, and product growth.
• C6 Bank - Catalise 2024: Recognition for making a difference, driving change, and product growth.
• Itaú - Hackaton Itaú 2021: Award in hackathon for a project created to reduce customer complaints using machine learning.
• Itaú - PRAD 2020: Recognition Award for high performance and achievements in 2020.