Thalia Dominique
Brand Manager
Dallas,TX
Summary
Results-driven brand manager with a proven track record in developing and implementing successful marketing plans and brand strategies. Utilizing customer insights, develops creative strategies that drive customer loyalty and enhance brand recognition. Expertise lies in leveraging market trends and consumer behavior to create impactful campaigns that resonate with target audiences. Keen eye for detail and passion for innovation consistently deliver measurable results and exceed organizational goals.
Overview
6
6
years of professional experience
8
8
years of post-secondary education
3
3
Languages
Work History
Brand Manager
Employees' Retirement Fund of the City of Dallas
03.2023 - Current
- Utilized Adobe Creative Suite to design and produce over 100 company publications annually, including newsletters, brochures, and digital media, ensuring high-quality visual communication.
- Conducted thorough market research to identify new opportunities for product and brand development, leading to successful launch of multiple initiatives that strengthened the organization's market position.
- Analyzed key performance indicators (KPIs) and generated detailed reports to validate the success of marketing campaigns, providing actionable insights that informed future strategies.
- Enhanced brand recognition by conceptualizing, developing, and executing targeted marketing campaigns, which resulted in a significant increase in member engagement and brand loyalty.
- Worked closely with various departments to integrate brand strategies across the organization, ensuring that all marketing efforts were in sync with the overall brand vision.
- Led the creation of a comprehensive content strategy that enhanced the organization's online presence, increasing web traffic and member interaction on digital platforms.
- Played a key role in managing brand communications during critical periods, ensuring that messaging remained clear, consistent, and aligned with the organization's values.
Communications Specialist
Employees Retirement Fund Of The City Of Dallas
4 2022 - 03.2023
- Supported delivery of broad employee communications through emerging and traditional channels, including print media, internet, and member meetings, contributing to 20% increase in member engagement.
- Collaborated with Chief of Communications to develop and execute effective communication strategies, successfully launching marketing initiatives that improved member awareness by 25%.
- Designed and produced wide range of publications, including newsletters, brochures, posters, flyers, and official reports, which were distributed to over 10,000 members, enhancing information dissemination.
- Managed technical aspects of member meetings and webinars, including scheduling, invitations, and reminders, resulting in a 15% increase in attendance and participation rates.
- Played key role in crafting annual communication theme, ensuring alignment with organizational goals and enhancing the coherence of the year-long communication strategy.
- Regularly updated communication presentations and maintained a comprehensive library of publications, ensuring that all materials were current and accessible, which streamlined internal communication processes.
- Worked closely with the Chief of Communications to ensure the consistency of the communication plan across all channels, contributing to a 30% improvement in message clarity and brand consistency.
- Collaborated with all levels of staff, employees, and clients to develop up-to-date and effective communications, fostering a culture of inclusivity and improving internal feedback loops by 20%.
- Translated publications and pension education videos into Spanish, expanding the accessibility of resources to Spanish-speaking members and increasing engagement in this demographic by 15%.
Project Manager
Laude Consulting
Chicago, Illinois
2 2019 - 04.2022
- Spearheaded review and verification of project proposals, estimates, and schedules, ensuring 100% compliance with customer specifications and contractual requirements, which led to 15% reduction in project delays.
- Developed and maintained detailed project schedules, aligning them with agreed-upon milestones. Adapted schedules as needed to meet deadlines, resulting in 20% improvement in on-time project delivery.
- Partnered with Engineering and Quality teams to identify, address, and document non-conformity issues, ensuring projects consistently met quality standards. This collaboration decreased non-conformity incidents by 25%.
- Evaluated and approved design changes and documentation releases, ensuring that all modifications were managed and communicated effectively, reducing rework by 30%.
- Maintained clear and timely written communication with all project team members and customers throughout project lifecycle, improving project transparency and client satisfaction scores by 20%.
- Organized and led project meetings to review status, provide guidance, and address issues, ensuring that 90% of project milestones were met or exceeded.
- Assigned tasks, prioritized workloads, and managed resources to optimize team performance, leading to 15% increase in project efficiency.
- Encouraged project team to seek and implement more efficient and cost-effective solutions to design challenges, contributing to 10% reduction in project costs.
- Mediated and resolved conflicts within project team, maintaining positive and productive work environment, which improved team retention by 12%.
- Created and managed project budgets using ERP system, accurately forecasted expenditures, and ensured financial alignment with project schedules, resulting in 98% adherence to budget.
Credit Officer Intern
Unibank
12.2020 - 01.2021
- Obtained good knowledge of Haitian banking system’s legal frame
- Identified financial issues and presented analyses for management evaluation
- Effectively cooperated and communicated with credit officers
- Gained good understanding of multi-currency systems
- Collected and monitored financial information
- Analyzed financial statements for commercial financing approval
- Assisted in preparation of final credit files
- Organized and finalized loan applications for underwriter review.
Law Clerk Intern
Abdel-Razak Law Firm, Port-au
05.2018 - 06.2018
- Completed research projects in multiple practice areas.
- Conducted due diligence for upcoming criminal and civil cases.
- Drafted memos and correspondence.
- Participated in real estate sale contract renegotiation
- Answered incoming telephone calls, took down messages and provided information.
- Researched statutes and laws to support compliance and legal risk management.
- Communicated with law firms and paralegals to gather information for lawsuits.
- Met with clients to help attorneys prepare for depositions.
Education
MBA - Marketing
Loyola University New Orleans
New Orleans, LA 08.2020 - 12.2024
Bachelor of Arts - International Business
Loyola University New Orleans
New Orleans, LA 08.2016 - 05.2020
Timeline
Brand Manager
Employees' Retirement Fund of the City of Dallas
03.2023 - Current
Credit Officer Intern
Unibank
12.2020 - 01.2021
MBA - Marketing
Loyola University New Orleans
08.2020 - 12.2024
Law Clerk Intern
Abdel-Razak Law Firm, Port-au
05.2018 - 06.2018
Bachelor of Arts - International Business
Loyola University New Orleans
08.2016 - 05.2020
Communications Specialist
Employees Retirement Fund Of The City Of Dallas
4 2022 - 03.2023
Project Manager
Laude Consulting
2 2019 - 04.2022
Skills
Brand strategy
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