Bachelor of Arts - Communications
University of California, Santa Barbara
Santa Barbara, CA09.2024
Thalia Melara
Fremont
Summary
Resourceful marketing and communications professional with a strong foundation in social media strategy, brand development, and data-driven decision-making. Proven track record of driving engagement, boosting visibility, and supporting business growth through creative content, strategic outreach, and customer-centric initiatives. Experienced across multiple industries—from retail to tech startups—with hands-on expertise in analytics, campaign execution, and cross-functional collaboration. Fluent in English and Spanish, with a knack for connecting brands to communities in meaningful, measurable ways.
Education
Associate of Arts - Business Administration and Management
Ohlone College
Fremont, CA08.2022
Work History
Administrative Assistant
Simon Property Group
Milpitas
01.2025 - Current
- Assist in marketing initiatives by supporting event administration, managing promotional collateral, and coordinating sponsorships and partnerships to enhance brand visibility
- Coordinate marketing events and promotions, contributing to increased customer engagement and brand presence within the mall
- Oversee financial operations related to Accounts Payable and Receivable, contract preparation, and promotional budgeting, ensuring accuracy and timely processing
- Facilitate leasing agreements, utilizing Salesforce to track lease milestones, manage tenant communications, and update records, contributing to streamlined property management
Social Media Marketing Intern
Simon Property Group
Milpitas
10.2024 - Current
- Designed and published 100+ posts across Instagram and TikTok, resulting in a 25% increase in follower engagement and a 15% growth in online traffic to the Great Mall website
- Implemented a hashtag strategy that expanded post reach by 40%, connecting with new target demographics
- Fostered an online community by engaging with 200+ followers weekly through comments, direct messages, and interactive polls
Sales Associate
Riser Fitness - Club Pilates
Fremont
01.2025 - Current
- Execute lead generation, follow-ups, and sales processes to drive new membership growth and retention
- Conduct facility tours, build client relationships, and assess individual needs to customize fitness offerings
- Achieved consistent monthly sales targets, driving over 200 total sales since January 2025 while maintaining a high standard of customer service
Product Marketing Intern
NoteSight
Chicago
10.2024 - 02.2025
- Developed creative content that improved social media engagement by 18%.
- Collected and analyzed feedback from over 500 users to identify areas for improvement, leading to the implementation of three major product updates.
- Spearhead product awareness campaigns on social media platforms, utilizing creative content and strategic engagement to connect with university students across the U.S.
- And Canada.
Skills
- Marketing Research and Strategy Development
- Social Media Management and Content Creation
- Customer Engagement
- Data Analysis and Interpretation
- Strategic communication
- Research Design and Survey Administration
- Statistical Analysis (ANOVA, CI, Hypothesis Testing)
- Creative problem-solving
- Adaptability
- Social media marketing
- Medisoft
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace
- Canva
- Adobe
- CapCut
- X
- TikTok
- SalesForce
- Yardi
Certification
- B2B Marketing
- Business Analysis: Essential Tools and Techniques
- Digital Marketing
- Content Creation: Strategy and Tools
- Marketing Strategy: Competitive Intelligence
Websites
Languages
- English, Fluent
- Spanish, Fluent
Timeline
Administrative Assistant
Simon Property Group
01.2025 - Current
Sales Associate
Riser Fitness - Club Pilates
01.2025 - Current
Social Media Marketing Intern
Simon Property Group
10.2024 - Current
Product Marketing Intern
NoteSight
10.2024 - 02.2025
Bachelor of Arts - Communications
University of California, Santa Barbara
Associate of Arts - Business Administration and Management
Ohlone College
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