Thalia V. Sanderson
Myrtle Beach,SC
Summary
Customer-oriented and strategic-thinking professional with over 40 years of experience in building relationships, cultivating partnerships, retaining top accounts and growing profit channels. Multi-tasking and self-motivated leader with expertise in expanding network connections, implementing pricing models and turnaround management. Strategic problem solver and change manager. Visionary executive implements plans that meet current and future needs. Key expertise in Hospitality industry.
Overview
40
40
years of professional experience
Work History
President
Etcetera International of Myrtle Beach, SC Inc.
Myrtle Beach, SC
11.1983 - Current
- Organized and facilitated board meetings, strategic planning sessions, and annual conferences.
- Developed policies, procedures, and short-term and long-term goals for the organization.
- Represented the organization at community events and public forums to promote its mission.
- Collaborated with staff members to ensure operational efficiency of the organization.
- Established fundraising strategies to increase financial support for programs and services.
- Created a marketing plan to increase awareness of the organization's activities in the community.
- Analyzed data from surveys to identify areas for improvement in organizational operations.
- Provided leadership and guidance on budgeting decisions to maximize resources available.
- Managed personnel issues including recruitment, hiring, training, performance evaluation, and termination.
- Resolved conflicts between staff members by listening attentively and providing constructive feedback.
- Oversaw daily administrative tasks such as payroll processing, accounts payable and receivable management.
- Negotiated contracts with vendors for services such as IT maintenance or event catering.
- Implemented new technologies to streamline organizational processes when needed.
- Initiated projects aimed at improving customer service standards across departments.
- Acted as an ambassador of goodwill for the organization by engaging positively with external parties.
- Coordinated work across departments to keep teams on track with company goals.
- Determined performance goals and offered tactics for achieving milestones.
- Integrated marketing and sales strategies with business development and operational leadership plans.
- Analyzed financial statements and forecasts to improve programs, performance and policies.
- Developed and executed strategic business plan to attain assigned metrics.
- Exceeded sales goals through upselling and cross-selling within existing client base as well as strategically attracting new business.
- Hired, trained and mentored sales and marketing staff dedicated to employing Google AdWords, Google Analytics and other SEO techniques and metrics sources.
- Leveraged trends in customer industries and marketplaces to shape solutions and approaches.
- Improved profitability by accurately maintaining P&L to meet prime fiscal responsibility.
- Executed on-time, under-budget project management to adhere to project road map.
Education
MBA - Business Administration And Management
Adelphi University
Garden City, NY01.1983
Bachelor of Science - School of Education
The University of Connecticut
Storrs, CT05.1978
Skills
- Contract Management
- Talent Recruitment
- Brand Management
- Change Management
- Revenue Generation
- Profitability Optimization
- Business Planning
- Operations Oversight
- Revenue Growth
- Financial Management
- Company Representation
- Cost Control
- Project Management
- Staff Management
- Operational Excellence
- Business Development
- Contract Administration
- Capital and Resource Management
Timeline
President
Etcetera International of Myrtle Beach, SC Inc.
11.1983 - Current
MBA - Business Administration And Management
Adelphi University
Bachelor of Science - School of Education
The University of Connecticut
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