Thanchanok Aunpongpuwanart

Netflix Audience Clustering & Insight Analysis (Python, Scikit-learn)

• Performed data preprocessing, EDA, and clustering on 6,200+ Netflix titles to segment audiences and reveal content trends, supporting strategic decision-making.

Amazon Customer Segmentation Analysis (Python, K-Means, K-Modes)

• Performed customer segmentation on Amazon data using K-Means for numerical and K-Modes for categorical variables to uncover behavioral patterns.
• Conducted EDA and data preprocessing on 600+ records to identify price sensitivity, service quality, and loyalty segments, supporting personalization and strategy improvement.

Customer Churn Prediction — Decision Tree Model (Python, Scikit-learn)

• Predicted customer churn using the Telco Customer Churn dataset (IBM/Kaggle) with Decision Tree classification.
• Processed and cleaned customer demographic and usage data, achieving accurate churn predictions and identifying key drivers of customer loss.