Thank-God Sakpege

Google AdWords and PPC Advertising Tools Search Engine Marketing (SEM) 3. Ad Copywriting and Optimization

• Creating and managing PPC campaigns in Google Ads and Bing Ads
• Setting up and optimizing Google Ads campaigns (Search, Display, Video, Shopping)
• Performing keyword research using tools like Google Keyword Planner, SEMrush, or Ahrefs
• Managing bid strategies, budget allocation, and A/B testing for ad
• Developing and implementing SEM strategies to improve campaign ROI
• Analyzing SEM performance using Google Analytics, Google Search Console, and Google Data Studio
• Monitoring Quality Scores, CTR, and conversion rates to enhance search performance
• Writing compelling, conversion-focused ad copy for search and display ads

Leveraged professional technology expertise to deliver efficient solutions remotely, completing high-priority projects within a flexible 10-15 hour timeframe over a 4-week period, ensuring consistent results and client satisfaction regardless of location.

• Improved customer satisfaction by efficiently resolving technical issues and providing timely support.
• Troubleshot networking issues including connectivity problems, slow speeds, or complete outages effectively restoring service functionality promptly.

• Set up and configured the organization's account in email marketing platforms such as Mailchimp, Constant Contact, or Campaign Monitor.
• Imported and organized contact lists, ensuring accuracy through data cleaning, de-duplication, and list segmentation.
• Implemented best practices for list management, including compliance with GDPR and CAN-SPAM regulations.

Marketing Strategy Consultant
Provided strategic marketing support to nonprofit organizations for 10-15 hours over a 4-week period

• Collaborated with clients to define marketing goals and develop tailored strategies.
• Identified and recommended optimal marketing channels to enhance program visibility and engagement.
• Assisted in crafting compelling messaging and refining brand identity to align with target audiences.
• Conducted market analysis to help nonprofits better understand and reach their target demographics.
• Supported nonprofits in achieving flexible, impactful marketing solutions designed for immediate results.