Summary
Overview
Work History
Education
Skills
OperationsManager
Tharuni Kailasa

Tharuni Kailasa

Digital Marketing Strategist
Harrisburg,PA

Summary

Detail-oriented Digital Marketing experienced in leading product strategy and business development using in-depth knowledge of market trends. Successful at establishing clear objectives for team members and enforcing deadlines to keep projects on track. Tech-savvy PPC Specialist with more than 6 years in integrated marketing, testing, search engine optimization, Pay-Per-Click and social media marketing. Proven results in digital marketing efforts.

Overview

7
7

Years of professional experience in Pay Per Click Advertising

2
2

Years of Masters Degree in Business Analytics

Work History

Digital Analytics Campaign Manager

Flexton
New York, NY
10.2022 - Current

As a Digital analytics campaign manager in Walmart, I built custom audience segments, used data sets to develop media plan recommendations, trafficked ads, used ad management/order system tools, reported and billed, and optimized based on KPIs.


  • Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
  • Increased customer engagement through all digital marketing platforms.
  • Tracked and capitalized on emerging industry trends to boost campaign performance.
  • Monitored return on investment of online and social media marketing efforts.
  • Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
  • Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
  • Plan, execute, manage, and optimize managed service and self-service campaigns include but not limited to onsite: display and search, offsite: display and video, social media and in-store
  • Understanding upper funnel [brand messaging, calls to action] and lower funnel [direct response, conversion] campaign tactics
  • Defining metrics and measuring success of campaigns using internal analytics
  • Demonstrated diligence, attention to detail and adherence to best practices throughout the full digital campaign life-cycle [from pre-sale to post-sale]

Digital Marketing Analyst (Internship)

Big Rush Marketing
St Louis, MO
02.2022 - 09.2023

As a Marketing Specialist, I worked closely with brands like Clothes Mentor, Wasabi, Plato's Closet, and Once up on a Child. I facilitated the development of lead generation campaigns on paid search and social media, which increased leads. I also conducted media planning to identify target audiences and craft effective campaigns. Additionally, I developed effective media buying strategies and experimented with new platforms and channels and I monitored costs and return on investment (ROI).

  • Initiated market research studies and analyzed findings.
  • Led projects to redesign web pages, diversify strategies and revitalize social media presence.
  • Monitored online trends, conversations and innovations to optimize strategies.
  • Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
  • Strengthened brand communication with in-depth analyses of competitors, market and economic changes.

Paid Search Analyst

Assembly Global
11.2020 - 11.2021

As a Paid Search Analyst at Forward PMX, I managed paid search campaigns for US-based clients, including LEE, WRANGLER, Full Beauty Outlets, Famous Footwear, Forever 21, Ultimate Medical Academy, Stride Rite, and BVLGARI.

  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Conducted keyword research to identify the most relevant and high-traffic keywords for each client's campaign.
  • Set budgets and allocated funds to each keyword based on their estimated traffic and conversion rates.
  • Created ad copy that was clear, concise, and persuasive.
  • Managed bids to ensure that campaigns were profitable and that keywords were only shown when they were likely to convert.
  • Tracked and analyzed campaign performance to identify areas for improvement.
  • Made recommendations to clients on how to improve their campaigns.

Digital Marketing Specialist

GUS Education India
11.2019 - 10.2020

Worked as a Digital Marketing Specialist at GUS Educational System, a full-service digital marketing agency that provides scalable online marketing services to Global University Systems' associated brands. Developed and executed PPC campaigns across search, display, remarketing, and YouTube for Germany-based educational institutes. Tracked and analyzed performance data from PPC platforms, CRMs, Power BI, Salesforce, Google Data Studio, Google tag Manager and Google Analytics.


  • Participated in forming effective paid media strategies for multiple brands.
  • Managed brands' PPC strategies and budgets.
  • Tracked KPIs to assess performance and pinpoint issues.
  • Tracked PPC platforms performance, CRMs, Power BI, Salesforce, Google data Studio and Google Analytics data and made complex analysis.
  • Researched competitors and investigated benchmarks, providing suggestions for improvement.
  • Launched, managed, and optimized various PPC campaigns.
  • Suggested and developed new campaigns across multiple channels.
  • Selected keywords and developed audience targeting strategies.
  • Produced reports for Senior Management and Marketing teams.
  • Managed and trained the rest of the team members (Executives).

Senior Account Strategist

Google
11.2016 - 08.2019

I was a Senior Account Strategist for the Agency Builders team in Australia/New Zealand (AUNZ). I was responsible for managing a book of business of about 300 clients worth $3 Million in revenue per quarter. I was also selected as part of the pilot team set up for driving revenue with medium and large scale Google AdWords Agencies based in Australia.


  • Wrote engaging and successful marketing, advertising, and website copy.
  • Conducted primary and secondary research to better understand customer needs and behaviors.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Tracked key performance indicators to measure success of campaigns.
  • Researched and evaluated potential new markets and products.
  • Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
  • Managed campaigns for various clients that consistently exceeded sales goals.
  • Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.

Education

Master of Science - Business Analytics

Trine University
Angola, IN
01.2022 - 05.2023

Bachelor of Science - Electrical, Electronics And Communications Engineering

Aurora Engineering College
06.2010 - 05.2014

Skills

Web analytics

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Tharuni KailasaDigital Marketing Strategist