Years of professional experience in Pay Per Click Advertising
Detail-oriented Digital Marketing experienced in leading product strategy and business development using in-depth knowledge of market trends. Successful at establishing clear objectives for team members and enforcing deadlines to keep projects on track. Tech-savvy PPC Specialist with more than 6 years in integrated marketing, testing, search engine optimization, Pay-Per-Click and social media marketing. Proven results in digital marketing efforts.
Years of professional experience in Pay Per Click Advertising
Years of Masters Degree in Business Analytics
As a Digital analytics campaign manager in Walmart, I built custom audience segments, used data sets to develop media plan recommendations, trafficked ads, used ad management/order system tools, reported and billed, and optimized based on KPIs.
As a Marketing Specialist, I worked closely with brands like Clothes Mentor, Wasabi, Plato's Closet, and Once up on a Child. I facilitated the development of lead generation campaigns on paid search and social media, which increased leads. I also conducted media planning to identify target audiences and craft effective campaigns. Additionally, I developed effective media buying strategies and experimented with new platforms and channels and I monitored costs and return on investment (ROI).
As a Paid Search Analyst at Forward PMX, I managed paid search campaigns for US-based clients, including LEE, WRANGLER, Full Beauty Outlets, Famous Footwear, Forever 21, Ultimate Medical Academy, Stride Rite, and BVLGARI.
Worked as a Digital Marketing Specialist at GUS Educational System, a full-service digital marketing agency that provides scalable online marketing services to Global University Systems' associated brands. Developed and executed PPC campaigns across search, display, remarketing, and YouTube for Germany-based educational institutes. Tracked and analyzed performance data from PPC platforms, CRMs, Power BI, Salesforce, Google Data Studio, Google tag Manager and Google Analytics.
I was a Senior Account Strategist for the Agency Builders team in Australia/New Zealand (AUNZ). I was responsible for managing a book of business of about 300 clients worth $3 Million in revenue per quarter. I was also selected as part of the pilot team set up for driving revenue with medium and large scale Google AdWords Agencies based in Australia.
Web analytics
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