Rami Dalal

Founder and leader of 68 Holdings, a collection of bespoke companies that serve the needs of home, business, and life. Brands include:

• 68 Advisors: 68 Advisors has provided marketing strategy and web consulting services to leading brands since 2002, including Fortune 100 clients, leading business and consumer brands, non-profits, and industry leaders in various sectors. With over 35 years of experience, our team provides consulting services specializing in business strategy, operations, change management, marketing, PR, corporate branding, communications, web strategy, social media, SEO, and creative design services.
• 68 Homes: Home-Build Concierge, Inc. is the cost-saving concierge solution from 68 Homes for discerning homeowners who don't have the time or expertise to build a custom home on their own.
• 68 Art

• Contributed to the largest mental health organization in Montgomery County, MD, serving over 2,400 adults and youth with mental health challenges.
• Served on Development Committee

• Directed and led the Creative Services department, staff, and service offering portfolio which included Brand Management, In-House Agency/Design Studio, Video Production, Advertising, Conference/Event Management
• Restructured and led the department to support corporate and business initiatives through public relations and corporate marketing deliverables during a time when Freddie Mac's external stakeholders need to understand the organization’s broad contributions to a housing market in crisis
• Orchestrated communications operations in print, web, video, advertising, conferences and events
• Managed strategy, process, and deliverables of agencies and staff in support of the diverse marketing functions of the enterprise
• Implemented and managed a division-wide project management system to manage thousands of annual projects
• Minimized corporate reputation risk through high-level message alignment and regulatory compliance.

• Directed and led Marketing & Communications department, in-house agency, staff, and diverse service offering portfolio including Brand Management, Interactive Communications, Public Relations Support, Social Media presence, Project Management, Change Management, Internal and Executive Communications
• Reduced operating budget by 77% while expanding service catalog and quality of marketing services to the firm
• Maximized brand equity of the firm by creating standards and enforcing consistency across all internal and external communications
• Crafted messaging and developed high-impact campaigns through e-mail, Web, print, training, and interactive communications
• Facilitated change management through communications and training development for the global, law firm with 1,700 employees
• Managed all survey efforts for the firm and develop in-depth analysis to guide executive and product decisions.

• Led commercialization efforts of new SaaS enterprise software releases for Vovici the pioneer in online feedback management
• Manage the customer experience of using revolutionary tools and solutions that redefine the feedback management industry, survey experience, and building consumer panels and online communities
• Developed online community strategies for 60% of Fortune 500 companies, including the use of blogs, wikis, online forums, and online survey tools which define the next generation of Enterprise Feedback Management.

• Assessed the service offerings of Information Services (IT organization) and Core Services (shared services organization) for Booz Allen Hamilton’s worldwide business at the corporate headquarters of the 19,000+ employee international consulting firm
• Consulted on and facilitated organizational transformation and change management across numerous organizations and developed and executed strategic communications plans
• Established firm-wide internal communications strategies and positioning and worked directly with C-level Executives to craft and develop firm-wide communications, literature, Websites, events, and training courses
• Served as an acting Chief Experience Officer (CXO), managing user interface on internal websites to ensure effective, consistent customer experience
• Led events to showcase the service offerings of the Global Operations team at worldwide offices.

• Served as Marketing Chair for OMTI, which showcases the finest international and United States performing artists representing the classic opera and music theater as well as emerging new American works.

• Directed development and growth of online classifieds for America Online, AOL Anywhere, CompuServe, Digital City, Netscape, and Custom Solutions Partners, increasing traffic 300%, while realizing a $36 million annual revenue plan
• Innovated product and feature requirement documents and managed implementation to create the leading product in online classifieds
• Led a staff of 37 programmers, marketers, developers, and customer service professionals

Local Services & Partner Marketing | Product/MarComm Manager (November 1996 - November 1997)

• Designed competitive product and pricing plans for new local phone service around the U.S.
• Communicated product and positioning information to the sales and customer service representatives.

MCI Retail | Cellular Marketing Manager (July 1996 - December 1996)

• Developed comprehensive plans for 350+ new mobile communications retail stores, focusing on marketing, branding, and merchandising, with an emphasis on cellular co-op advertising and alternative media.
• Cultivated relationships with cellular carriers and oversaw all aspects of multi-million dollar co-op advertising and promotions.

1-800 MUSIC NOW | Product Manager (September 1994 – July 1996)

• Invented and designed virtual “store” using VRU technology; wrote and maintained scripts for service.
• Pioneered online store for 1-800 MUSIC NOW with Internet team.
• Conceived, published and managed official Style Guide, enforced compliance with service marks and brand guidelines, creating strong brand recognition among users and broad-based consumers.
• Coordinated and led efforts of research, customer communications, advertising, music industry partners, consultants, database, fulfillment, customer service, Internet, finance, and technical management.
• Founded marketing team for entertainmentMCI and its product marketing initiatives, thus expanding the scope of the product offerings of MCI Telecommunications.

Joint Promotions Manager (April 1994 - September 1994)

• Spearheaded and executed promotional partnership and affinity programs at MCI Telecommunications.
• Successfully managed partnerships with prominent brands such as Hershey’s, Qualex, Crystal Light, Keebler, Blockbuster® Entertainment, GE Phones, and oversaw MCI's sponsorship of the Kenny Loggins Friends & Family concert tour.
• Achieved program success through effective coordination among various functional areas within MCI Consumer Markets, ensuring seamless collaboration across teams.
• Played a pivotal role in enhancing brand visibility and engagement through strategic partnerships and sponsorships.

• Fashioned all marketing strategies and collateral for fast-growth start-up telecom technology company
• Authored consumer and corporate brochures, press releases, technical product manuals, and corporate overviews
• Provided marketing leadership and guidance to international sales representatives and affiliates.

• Built and strengthened relationships with new and existing accounts to drive revenue growth.
• Qualified leads, built relationships and executed sales strategies to drive new business.
• Executed successful sales strategies to convert leads into customers.
• Resolved issues promptly to drive satisfaction and enhance customer service.

• Coordinated efficient set-up and clean-up for each event for quick facilities turnarounds.
• Arranged project timelines to avoid critical shortages in staff, resources or events spaces.