Summary
Overview
Work History
Education
Skills
Work Availability
Timeline
Cody Pitchford

Cody Pitchford

Grand Ledge,MI
Don't be afraid to give up the good to go for the great.
John D. Rockefeller

Summary

Results powered out of the box creativity. Consistently exceeds company projections by leading and inspiring a strong customer focused team. Dedicated to maximizing every aspect of the business in single, multi-unit restaurant management, sales, marketing, PR, and creative design positions.


Multiple awards and recognition for delivering top revenue and profit increases. Maximized traffic conversion by setting high customer experience standards as well as focusing on the employee culture. highly successful at operating high volume retail and restaurant locations.


Driven leader with strong problem-solving and customer service skills. Dedicated to providing highest level of service to customers and creating pleasant work environment for staff. Knowledgeable in food safety and sanitation protocols.


Ambitious, with proven track record of creating successful food service and retail operations, managing staff and increasing profits. Extensive experience in menu design, ordering supplies and creating innovative solutions to food service challenges. Well-versed in hospitality standards and natural knack for building relationships with customers.

Overview

25
25
years of professional experience

Work History

Marketing & Advertising/Owner

IDriveMedia
02.2012 - Current
  • Marketing companies come to us for their marketing needs
  • We provide email marketing, lead generation, staffed events, direct mail marketing, automotive sales training, internet marketing, brand development, website SEO & traffic growth, branding strategy, data analytics, strategic consulting, sales development and much more!
  • Fresh Marketing Solutions
  • Direct Mail
  • Digital Marketing
  • Lead Generation
  • Automotive Dealer & Food/Drink Specialist
  • Identified appropriate marketing channels and target customers for campaigns.
  • Wrote engaging and successful marketing, advertising, and website copy.
  • Worked closely with in-house design team to develop visuals for content.

Customer Experience Director

Sundance Chevrolet
04.2020 - 09.2022
  • Sales
  • Inventory Management
  • Built customer confidence by actively listening to concerns and giving resolutions.
  • Kept current on market and product trends to appropriately answer customer questions.
  • Continually maintained and improved company's reputation and positive image.
  • Created and managed social media campaigns to increase brand engagement.
  • Devised content strategy to effectively engage target audiences.
  • Preparation of marketing copy, images, videos, emails, and other collateral.

Director of Operations

FunnyFlorist/Bakery
04.2018 - 03.2020
  • Oversaw day-to-day production activities in accordance with business objectives.
  • Oversaw successful implementation of operational strategies and policies to drive organizational growth and productivity.
  • Developed systems and procedures to improve operational quality and team efficiency.
  • Analyzed business operations and implemented strategies to improve operational cohesiveness.
  • Monitored budget and utilized operational resources.
  • Achieved team goals through formalized training plans, coaching, and performance management.
  • Negotiated with vendors, suppliers and other stakeholders.
  • Mentored and coached team members to foster productive and engaging work environment.
  • Established and monitored quality assurance standards to achieve operational excellence.
  • Analyzed customer feedback and identified areas for improvement to drive business success.
  • Monitored workflow and administrative processes to keep operations running smoothly.
  • Interacted well with customers to build connections and nurture relationships.
  • Assisted in recruiting, hiring and training of team members.
  • Handled problematic customers to maintain excellent customer service.
  • Managed purchasing, sales, marketing and customer account operations efficiently.
  • Negotiated price and service with customers and vendors to decrease expenses and increase profit.
  • Created exciting merchandise Gra[hics to catch attention of onlilne and social media customers.

Creative and Sales Director

StickerScan
06.2009 - 02.2012
  • Hired, trained and built high-performing team of sales representatives.
  • Developed key partnerships with industry-leading organizations to strengthen professional network and expand future business opportunities.
  • Boosted profits through effective supervision of entire sales department.
  • Solved complex problems to increase sales effectiveness and streamline business direction.
  • Created innovative sales strategies through monitoring and evaluating market trends and competitive offerings.
  • Researched markets and key audiences to increase profits through effective marketing and branding campaigns.
  • Created effective marketing campaigns to reinforce branding initiatives and maximize outreach.
  • Utilized consumer trends to shape sales approaches.

Sales Consultant

The Suburban Collection
03.2006 - 06.2009
  • Delivered outstanding service to clients to maintain and extend relationship for future business opportunities.
  • Provided sales and customer service assistance to walk-in traffic
  • Responded to telephone and in-person requests for information.
  • Followed up with existing customers to provide additional support and address concerns.
  • Evaluated customer purchase requirements and recommended best-fit company offerings.
  • Applied knowledge of automotive makes/models Innovative and unique products to meet customer needs.
  • Implemented up-selling strategies, encompassing recommendation of accessories and complementary purchases.
  • Achieved top performance by strategically adapting to rapidly changing, competitive environment.
  • Maintained sense of urgency in answering customer questions and requests through email, SMS or voice message.
  • Created detailed sales presentations to communicate product features.
  • Improved sales by managing sales lifecycle from lead generation through contract negotiations and closings.

Store Manager/Training Manager

American Eagle Outfitters, Inc
07.2003 - 05.2006
  • Oversaw, trained and encouraged store personnel, promoting culture of efficiency and performance.
  • Drove and maintained solid operational processes and inventory management.
  • Oversaw new store openings and remodels.
  • Provided informal coaching and support, assisting and supporting store associates in sales and customer service.
  • Hired, delegated and reviewed sales staff performance and provided comprehensive coaching/training in credit card sign ups, Merchandising and product displays.
  • Supervised and effectively trained and managed 600+ employees across 9 stores.
  • Scheduled employees for shifts, taking into account customer traffic and employee strengths.
  • Monitored daily cash discrepancies inventory shrinkage (loss prevention.
  • Recruiting, hiring and training of team members.
  • Supervised creation of exciting merchandise displays to catch attention of store customers.

Store Manager /Trainer

Speedway Super America
01.2000 - 02.2003
  • Oversaw, trained and encouraged store personnel, promoting culture of efficiency and performance.
  • Assessed skill gaps for employees and developed training courses to meet identified needs.
  • Provided informal coaching and support, assisting and supporting store associates in customer service.
  • Drove sales and planned promotional and local store marketing activities.
  • Supervised and effectively trained numerous employees.
  • Opened and/or closed store 5-6 days per week.
  • Drove and maintained solid operational processes, inventory management and inventory rationalization
  • Hired, delegated and reviewed sales staff performance and provided comprehensive coaching.
  • Provided coaching and mentoring to employees.
  • Identified crew with specific skill sets to recommend for promotions or raises.
  • Performed daily restaurant operations and food safety procedures.

Store Manager

Old West Restaurants - Taco Bell
06.1998 - 07.2000
  • Managed inventory control, cash control, and store opening and closing procedures.
  • Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
  • Completed point of sale opening and closing procedures.
  • Rotated and managed inventory and placed orders for restock.
  • Oversaw, trained and encouraged store personnel, promoting culture of efficiency and performance.
  • Assessed skill gaps for employees and developed training courses to meet identified needs.
  • Provided informal coaching and support, assisting and supporting store associates in customer service.
  • Drove sales and planned promotional and local store marketing activities.
  • Supervised and effectively trained numerous employees.
  • Opened and/or closed store 5-6 days per week.
  • Drove and maintained solid operational processes, inventory management and inventory rationalization
  • Hired, delegated and reviewed sales staff performance and provided comprehensive coaching.
  • Provided coaching and mentoring to employees.
  • Identified crew with specific skill sets to recommend for promotions or raises.
  • Performed daily restaurant operations and food safety procedures.

Education

No Degree - Marketing And Business

Lansing Community College, Lansing, MI
05.2001

High School Diploma -

Grand Ledge High SchoolGrand Ledge High School
05.1998

General Studies, Business Management, Marketing and Related Support Services.

Skills

  • Business Management
  • Business Planning and Forecasting
  • Coordinating and Designing product presentations
  • Hiring and Recruiting
  • Training
  • Team Development
  • Scheduling for up to 600 employees
  • Merchandising
  • Human Resource tasks
  • Web Development
  • Graphic & Web Design
  • Customer service
  • Sales
  • Data analysis and presentation
  • Vendor Management
  • Recruiting
  • Email Newsletters/Marketing
  • Advertising
  • HTML (beginner)
  • Product Research
  • Inventory Management
  • Cost Analysis
  • Retail Management
  • Customer Relationship Management
  • Print and web promotional campaigns (Facebook, Twitter, LinkedIn, YouTube ,Google AdWords)
  • Graphic Design and animation
  • Specialties: Internet Marketing
  • Business Planning
  • Branding and Identity
  • HTML and Web Design Results powered by data and out of the box creative
  • Consistently exceeds company projections by leading and inspiring a strong customer focused teams of over 600 hundred employees
  • Dedicated to maximizing every aspect of the business in single, multi-unit management, sales marketing, PR, and creative design positions
  • Multiple awards and recognition for delivering top revenue and profit increases
  • Maximized traffic conversion by setting high customer experience standards as well as focusing on the employee experience
  • Top customer experience survey scores, significantly above company target range
  • Successfully operated some of the largest retail locations for the largest specialty retailers in the country
  • Graphic Design
  • Restaurant management and food safety procedures
  • Web design
  • Active Listening
  • Problem-Solving
  • Flexible and Adaptable
  • Good Telephone Etiquette
  • Attention to Detail
  • Self-Motivated
  • Organization and Time Management
  • Excellent Communication
  • Dependable and Responsible
  • Decision-Making
  • Hiring and Staffing
  • Verbal and Written Communication
  • Coaching and Mentoring
  • Staff Training
  • Staff Management
  • Operations Management
  • Marketing and Advertising
  • Training and Development
  • Sales Growth
  • Approachable and Outgoing
  • KPI Management

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Customer Experience Director - Sundance Chevrolet
04.2020 - 09.2022
Director of Operations - FunnyFlorist/Bakery
04.2018 - 03.2020
Marketing & Advertising/Owner - IDriveMedia
02.2012 - Current
Creative and Sales Director - StickerScan
06.2009 - 02.2012
Sales Consultant - The Suburban Collection
03.2006 - 06.2009
Store Manager/Training Manager - American Eagle Outfitters, Inc
07.2003 - 05.2006
Store Manager /Trainer - Speedway Super America
01.2000 - 02.2003
Store Manager - Old West Restaurants - Taco Bell
06.1998 - 07.2000
Lansing Community College - No Degree, Marketing And Business
Grand Ledge High SchoolGrand Ledge High School - High School Diploma,

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