Thea Easterling

Marketing Execution Company & Commercial Printer.

• Lead and execute upwards of 10+ concurrent creative projects for diverse clients, ensuring alignment with each client's brand standards, quality expectations, budgets, and timelines from concept through delivery
• Independently develop key design assets across multiple projects, generating high-impact, quality visuals that elevate overall project success
• Provide senior-level art direction and mentorship to 2 designers and 2 temporary interns while offering strategic guidance and actionable feedback to ensure solutions meet clients' needs and expectations
• Direct comprehensive project management activities—from client and sales team kickoffs to cost and timeline scoping, sustained client engagement, thorough quality reviews, and the development of efficient digital file organization

Specialty chemical supplier to customers in target industries.

• Generated creative designs to support marketing and sales activities, including brochures, product line sheets, trade show booths and chemical product labels
• Evaluated and updated corporate branding and identity to be more cohesive
• Individually managed projects and instituted a process for handling internal and external marketing and design requests
• Mentored and advised marketing and sales team members on various projects and processes

• Contracted with Cincinnati-based agency Zeal40 for a variety of print, web and social media design projects
• Concept, design and finalizing fliers, annual reports, business cards, envelopes, reply cards, logo redesign, MailChimp email templates and Canva social media posts

Tech-enabled company that creates solutions for effective doctor-patient interactions.

• Concept, design and execution of digital messages for several thousand health care clients nationwide across three unique product platforms
• Evaluated and redesigned client-provided materials with audience and platform in mind to create patient engagement with client messages
• Adhered to brand standards set by individual healthcare clients
• Effectively managed time to balance simultaneous projects while meeting deadlines

• Design and production work on marketing collateral for multiple sales teams (all with unique audiences), including product sheets, spec sheets, mailers, multi-sized trade show booths and trade show support collateral
• Designed web, social media and presentation graphics
• Used templated email designs to format copy and create graphics for monthly and quarterly emails for multiple sales teams
• Curated and maintained critical branding resources such as logos, product photos, environmentals and design elements
• Worked closely with print houses to deliver final files to the correct print specifications for on-time printing and delivery

• Concept and design of fliers, brochures, books, e-books, product packaging and various print work
• Created and edited graphics for websites and social media, plus published, maintained and updated websites
• Created mobile app visual assets—including UI icons, interface graphics, overall color motif and brand-aligned graphics for the related website