Innovative Marketing Associate gifted at identifying promotional opportunities, implementing cost-effective marketing initiatives and performing extensive market analysis and research. Motivated professional with 5 years of experience in Marketing Passionate about achieving goals through strong communication and leadership abilities.
Hi, I’m
Thea Robinson
Arlington,VA
Summary
Overview
5
years of professional experience
4
years of post-secondary education
Work History
Alarm.comTysons Corner, VA
Commercial Marketing Associate
03.2022 - 06.2023
Job overview
- Developed Go-to-Market marketing plans to support department and divisional product strategies.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings..
- Provided analytical support and monitored data quality by interpreting and summarizing data and trends.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
PersonicaAlexandria, VA
Marketing Specialist
12.2020 - 03.2022
Job overview
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Monitored trends in social media, industry, and competitive landscape to create new material.
- Identified appropriate marketing channels and target customers for campaigns.
- Liaised between internal creative teams and clients. for branding ideas, graphic designs and promotional materials.
- Implemented new strategies to improve click-through rates and conversion.
PersonicaAlexandria, VA
Digital Marketing Account Manager
07.2019 - 12.2020
Job overview
- Monitored return on investment of online and social media marketing efforts.
- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
National Grocers AssociationArlington, VA
Events, Education, and Engagement
08.2018 - 07.2019
Job overview
- Supported events execution and venue set up and tear down.
- Assisted in content development for events, drafting and distributing promotional materials.
- Contacted vendors, venue and stakeholders.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Established events including webinars to keep members engaged in programs and events happening.
Education
Radford UniversityRadford, VA
Bachelor of Science from Advertising
08.2014 - 05.2018
University Overview
Skills
Content Marketing
Timeline
Commercial Marketing Associate
Alarm.com
03.2022 - 06.2023
Marketing Specialist
Personica
12.2020 - 03.2022
Digital Marketing Account Manager
Personica
07.2019 - 12.2020
Events, Education, and Engagement
National Grocers Association
08.2018 - 07.2019
Radford University
Bachelor of Science from Advertising
08.2014 - 05.2018
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