Aimee Lucas

• Lead growth team of 4 marketers, 2 SDRs and 4 channel AEs on utilizing sales enablement tools and curated content to qualify and engage leads across buyer journey.
• Develop and execute product and customer marketing initiatives using data and insights like industry profiling, competitive overview, persona development, current penetration rate vs. opportunity and other traits to distinguish the right customized approach to enhance customer acquisition, engagement, and retention.
• Create and execute multi-channel B2B engagement campaigns using ABM strategies to drive KPIs, MQLs, SQLs, new opportunities and retention by integrating marketing tactics for email, nurture, thought leadership, social, events and retargeting tailored to each customer.
• Contribute to ongoing MOM increase of 8% in new business growth for 2023 and an increase in closed/won deals from 23% to 64% in 2022 by updating sales techniques and creating educational content to guide prospects through the funnel without friction.
• Optimize user adoption of Hubspot, ZoomInfo, SOCI and other sales tools, increasing team user adoption from 40% to 100% in under 6 months by reducing gaps and inefficiencies while implementing training and uniformity
• Lead transition for sales and marketing team from Hubspot as CRM to SFDC, including Sales Engagement and Marketing Cloud.

Ovation is the parent company of Lasso.io

• Rescued faltering pipeline during COVID, increasing meetings set by 60% and opportunities created by 45%.
• Designed and executed email campaigns, trade show strategy, and content creation for sales, events and marketing teams.
• Selected vendors and trained users on sales enablement and marketing tools, achieving 100% user adoption in less than 3 months.
• Trained sales & marketing teams on how to increase sales pipeline effectiveness, resulting in 15% win rate increase from 10 - 25% in less than 5 months.
• Led concept development and organized sales, marketing and operational resources for end-to-end revenue operations model with continuous feedback loop across buyer journey.

• Led build out of all formal sales, marketing, and enablement functions with CEO.
• Established strategic, cross-channel processes for demand generation and sales growth to span entire customer journey, increasing average monthly growth rate from 5% - 9%, pre series A.
• Designed and empowered all company teams with constructive education through training materials to reduce number of days from demo to first sale from 90 to 35 days.
• Monitored customer buying trends, market conditions and competitor actions to create initiatives, adjust strategies and exceed sales goals.
• Supervised sales & marketing team of 5 full-time and 4 interns to facilitate business expansion.
• Attended trade shows and client meetings, promoting company brand and building rapport with prospects and partners.

• Raised market awareness for startup, generating nearly 2,500 new accounts and over 4,000 leads netting almost 300 proposals and 90 new customers in first 12 months of startup.
• Collaborated with C-suite to develop and execute growth strategies for successful launch of SaaS platform into legacy industry in which our competition was spreadsheets and manual processes.
• Executed on all sales and marketing functions while cross-collaborating with product and customer success optimize message, content and delivery of platform.
• Hired and led team of 4 SDRs and 2 AEs to improve sales operations effectiveness.