Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Thea Wilton Davis

Windermere,FL

Summary

Energetic and scrappy Strategic Events and Tradeshow Manager with over 10 years of experience orchestrating high-impact tradeshows and events in the SaaS, biotech, and tech industries. Passionate about crafting revenue generating experiences that amplify brand awareness and spark meaningful connections, I thrive on turning data-driven insights into lead generating wins. Boosted event ROI by 28% and audience engagement by 40% through savvy logistics, creative vendor partnerships, and relentless attention to detail. With expertise in budget management, sales enablement, and cross-functional collaboration, I deliver cohesive brand stories and seamless event execution, keeping the energy high, and the results higher.

Overview

9
9
years of professional experience

Work History

Freelance Event & Program Manager

diq.digital
Windermere, FL
01.2020 - Current
  • Spearheaded end-to-end logistics for 50+ third-party tradeshows and digital events, collaborating with Sales, Product Marketing, and Demand Generation teams to align event objectives with marketing strategy, driving 25% increase in lead generation.
  • Developed internal promotional strategies and sales enablement materials, boosting sales engagement by 40% through targeted messaging and real-time event troubleshooting.
  • Managed budgets, vendor contracts, and on-site setups, using Cvent and ExhibitForce to streamline logistics and improve operational accuracy by 30%.
  • Conducted post-event reporting using Tableau, delivering actionable insights that informed future event participation and improved ROI by 20%.
  • Ensured cohesive booth design and digital assets, enhancing brand presence and attendee engagement at high-profile tech tradeshows.

Executive Producer, Global Studio - Events & Campaigns

Illumina, Inc.
San Diego, U.S.A.
01.2016 - 01.2020
  • Led global strategy for 400+ live, virtual, and hybrid events, including third-party tradeshows, achieving 28% ROI increase through cost-effective vendor management and data-driven planning.
  • Collaborated with cross-functional teams to define event messaging, creative deliverables, and timelines, streamlining workflows by 30% using Salesforce and Marketo.
  • Managed budget development, staffing, and on-site logistics for flagship sales kickoff events, ensuring seamless execution and premium customer experiences.
  • Implemented post-event evaluations, driving 20% growth in event success rates by integrating attendee feedback into future planning.

Education

Business Administration Certificate - Business Administration

The Stuart School of Business Administration
Wall, NJ
01.1997

Skills

  • Event and marketing strategy
  • Event management and logistics
  • Budgeting and vendor relations
  • Cross-functional collaboration
  • Data-driven marketing strategies
  • Salesforce and Marketo proficiency
  • Tableau and Cvent proficiency
  • Smartsheet and GSuite applications
  • Sales enablement strategies
  • Post-event analysis and reporting
  • Project management optimization
  • Booth design and brand consistency

Timeline

Freelance Event & Program Manager

diq.digital
01.2020 - Current

Executive Producer, Global Studio - Events & Campaigns

Illumina, Inc.
01.2016 - 01.2020

Business Administration Certificate - Business Administration

The Stuart School of Business Administration

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Thea Wilton Davis