ActiveCampaign
Michael Lee
Digital Marketing Consultant
Dover,DE
Summary
Talented Owner with excellent marketing, sales, and tech-based skills with more than 5 years of experience. Highly effective and comfortable working with people at all levels in an organization. Michael has a proven track record as a results-focused marketer and online entrepreneur. He specializes in marketing and email automation, funnel development, and paid advertising. His success in business has been fueled by combining his obsession with the power of technology with his passion for the psychology of influence.
Overview
5
5
Certifications
3
3
years of post-secondary education
6
6
years of professional experience
Work History
Owner/Operator
PointOne LLC
Dover, DE
04.2015 - Current
- Managed client acquisition and all facets of project fulfillment to deliver a comprehensive funnel and advertising service.
- Developed 30+ automated email and SMS sequences to solve a variety of unique needs for several clients, including: goal-based funnel follow-up, ecommerce promotion, abandoned cart, and customer fulfillment/retention.
- Split tested multiple CTA’s related to referral promotions, time-based discounts, product/offer releases, and informational content.
- Used powerful research methods to develop high-level marketing strategies, build customer journey maps, and develop persuasive messaging based on the detailed buyer personas.
- Built event-based funnel and workflow automations for: post-purchase automations, abandoned cart sequences, webinar funnel events (Left early, missed, etc.), newsletter opt-ins, and other marketing and fulfillment based events.
- Developed product sales funnels with upsells, downsells, and tripwires. Also produced webinar funnels, lead-magnet funnels, and quiz funnels.
- Experience tracking and optimizing performance metrics such as email open rates, click through rates, and unsubscription rates continuously for dozens of campaigns.
- Built a conditional logic-based quiz funnel and Facebook ads for a mortgage lender. From Nov 2020 to Aug 2021, achieved an average CPR of $16.92, an average email open rate of 41.14%, and an average email click-rate of 7.07%. This funnel has captured 294 qualified leads to date resulting in millions of dollars in mortgage loan funding. The funnel URL is https://itsanobrainerwithshaner.com, video testimonial or contact info available on request.
- Built a webinar funnel meeting complex email automation requirements for a consulting firm. Created a custom API webhook integrating Facebook lead forms, WebinarJam, and ActiveCampaign for an advanced automation sequence. I built their email segments and automations with dynamic CTAs that were filled based on user variables.
Education
Bachelor of Science - Business Management
Western Governors University
Salt Lake City, UT 11.2016 - 03.2020
Skills
Marketing Automation
Accomplishments
- 200+ hours working in ActiveCampaign and MailerLite.
- Managed a team of 14 copywriters, designers, and web-developers.
- Built, maintained, and optimized funnels for 18+ companies. spanning industries ranging from pet supplies ecom stores to physical gym locations.
Additional Information
- Has knowledge of cannabis brands, products, consumers, and relevant technical information.
Software
Zapier
Wordpress CMS
Google Analytics/Tag Manager
Divi Builder
Hubspot CRM
Woo Commerce
Funnelyticsio
Groove Funnels
Certification
Inbound Marketing - Hubspot
Timeline
Elite Program - Traffic & Funnels
05-2021
ClientKit Program - Traffic & Funnels
01-2021
Inbound Marketing - Hubspot
03-2020
Leadership Central Delaware - Central Delaware Chamber of Commerce
06-2019
Bachelor of Science - Business Management
Western Governors University
11.2016 - 03.2020
Sales Mastery - Elevations Unlimited
07-2016
Owner/Operator
PointOne LLC
04.2015 - Current
Similar Profiles
Fatim Dorezah SinkaFatim Dorezah Sinka
Assistant Manager at Pointone African CuisineAssistant Manager at Pointone African Cuisine
Sabrena LangstonSabrena Langston
Self Employed Owner/Operator at Bree'z Triple Care Transport, LLC/EAYC, LLCSelf Employed Owner/Operator at Bree'z Triple Care Transport, LLC/EAYC, LLC
David BondarchukDavid Bondarchuk
OTR Truck Driver at Kalinka Transport LLC/Bond Logistics LLCOTR Truck Driver at Kalinka Transport LLC/Bond Logistics LLC
Shelby BirdShelby Bird
Environmental Services Housekeeper at CrothallEnvironmental Services Housekeeper at Crothall
Bruce MacConnellBruce MacConnell
Senior Operations Lead at Collect Event GroupSenior Operations Lead at Collect Event Group