Thelma Agyekum
Delaware,OH
Summary
Skilled Marketing Analyst eager to leverage valued marketing experience to contribute immediate value to ambitious marketing team. Skilled in analyzing trends and user behavior to implement performance improvements. Industrious and dedicated with proven history of superior performance in marketing roles.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Marketing Analyst and Real Estate Consultant
Akidel Invesment
Columbus, OH
01.2024 - Current
- Conducted market research on real estate investment opportunities, analyzing trends in property values, rental yields, and local market conditions to guide both marketing and investment strategies.
- Conducted property valuations and market analyses, utilizing key financial metrics such as cap rates, cash flow, and net operating income (NOI), to assess potential investment opportunities.
- Implemented SEO optimization tactics to improve search engine rankings of company website.
- Utilized Excel, SQL, and R/Python to analyze campaign performance, investor behavior, and real estate market conditions, improving targeting and ROI for marketing campaigns.
Director of Public Relations
Yaw and Dela Foundation
Columbus, OH
05.2015 - Current
- Led the digital transformation of PR efforts, utilizing tools like Google Analytics, social media analytics, and email campaign metrics to assess performance, and optimize campaigns.
- Developed and executed digital marketing campaigns that integrated traditional PR with online channels, like social media, email marketing, and content creation.
- Managed content strategy across the company’s website and social media platforms, ensuring consistent brand messaging, improving SEO, and driving higher engagement.
- Led the creation of performance reports using data visualization tools like Excel and Power BI, providing actionable insights into campaign effectiveness, and recommending strategies for future marketing and PR efforts.
Digital Marketing Intern
New Millenium Home Health Care
Columbus, OH
05.2016 - 02.2022
- Helped develop New Millennium's website and social media platforms to increase brand awareness.
- Analyzed digital marketing campaigns using Excel and advanced functions like pivot tables, VLOOKUP, and data visualization to track performance metrics (CTR, conversion rates, ROI), and provide actionable insights.
- Created data-driven reports and presented marketing performance and KPIs to administration using storytelling techniques to simplify complex data and drive understanding and action.
- Participated in brainstorming sessions to develop ideas for innovative campaigns.
Education
Bachelor of Science - Pre-Physical Therapy
Ohio University
Athens, OH12-2019
Skills
- Excel and SQL mastery
- SQL and Excel expertise
- Website optimization
- Marketing strategy
- ROI assessment
- KPI performance
- A/B Testing
- Proficient in R and Python
Certification
- Ohio Real Estate License
- Marketing Analyst Certification ~ Cornell University
Timeline
Marketing Analyst and Real Estate Consultant
Akidel Invesment
01.2024 - Current
Digital Marketing Intern
New Millenium Home Health Care
05.2016 - 02.2022
Director of Public Relations
Yaw and Dela Foundation
05.2015 - Current
Bachelor of Science - Pre-Physical Therapy
Ohio University
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