Hi, I’m
Thelma Chavez
Phoenix,AZ
Summary
Successful Public Relations and Social Media professional with substantial experience developing and executing successful PR and Social Media campaigns. Skilled at creating positive relationships with media, stakeholders, clients and audience. Strategic and committed to staying responsive and proactive in dealing with crises.
Overview
7
years of professional experience
Work History
ServiceMax
Social Media & PR Specialist
12.2021 - 12.2022
Job overview
- Manage all internal social media accounts: LinkedIn, Twitter,
- Instagram & YouTube
- Plan, create & manage monthly content social media calendars
- Develop, manage, & host multiple video series: Inside
- ServiceMax, ServiceMax Live, & The Horizon Show
- Create monthly, quarterly & yearly reports
- Manage external PR agencies
- Main point on contact for award & speaking content
- Manage press release development
- Develop & launch influencer program from the ground up
- Responsible for increasing engagement by 192.1% throughout social media
- Led employee advocacy program to activate team members to engage online.
- Increased customer engagement through social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Designed and implemented social media strategies to align with business goals.
- Developed relationships with influencers to grow reach of company and create wider visibility.
Financial Profiles
PR Associate
11.2019 - 08.2021
Job overview
- Create and manage client project trackers, media lists, briefings
- Assist CEO, COO, SVPs, and Directors on projects including the creation of client decks, new business opportunities, proofreading and editing
- Manage events, conferences, and award submissions
- Create content and manage internal and client social media accounts
- Interview and train new employees
- Establish media relations with top reporters and influencers
- Client List: UBS, Crop One Holdings, Columbia Bank,
- InvestCloud, Hightree Advisors, William O’Neil & Company,
- Victory Capital, RGP, Lowell, NACD, Blackhills, One Energy
- Worked varied hours to meet seasonal and business needs.
- Produced and distributed internal and external communications.
- Assisted with marketing strategy development to increase public awareness and customer engagement.
Tadashi Shoji
PR Coordinator
06.2016 - 11.2019
Job overview
- Coordinate, plan, and attend press previews and events
- Create and manage monthly reports, budgets, celebrity, and stylist pulls, and editorial requests
- Manage, plan, and attend New York Fashion Week
- Create press releases, media alerts, inspirations, pitches, and designer briefings and Q&A’s
- Manage international teams/agencies: Japan, China, Qatar,
- Philippines
- Entered data, generated reports, and produced tracking documents.
- Coached employees through day-to-day work and complex problems.
Education
California State University, Northridge, Northridge, CA
Bachelor of Arts from Communication Studies
05.2017
Miracosta College, Oceanside, CA
Associate of Arts from Communication Studies
05.2014
Skills
- Public Relations
- Social Media
- Media Relations
- Corporate Communications
- Strategic Communications
- Marketing
- Press Releases
- Internal Communications
- Event Planning
- Content Creation
- Leadership Communications
- Cision
- PR Newswire
- NuOrder
- HubSpot
- Sprout Social,
- BusinessWire
- Microsoft Office
- GoogleSuites
- Asana
- GaggleAMP
- AgoraPulse
- Notion
- Canva
- Company Branding
- Online News Creation
- SEO Proficiency
- Social Media Trend Analysis
- Reporting
- HootSuite
- Brand Development
- Web Content Development
- Audience Research
- New Media Monitoring
- Content Management
- Editorial Calendar
Languages
Spanish
Native or Bilingual
Timeline
Social Media & PR Specialist
ServiceMax
12.2021 - 12.2022
PR Associate
Financial Profiles
11.2019 - 08.2021
PR Coordinator
Tadashi Shoji
06.2016 - 11.2019
California State University, Northridge
Bachelor of Arts from Communication Studies
Miracosta College
Associate of Arts from Communication Studies
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