THEO SANDOVAL
Los Angeles,CA
Summary
Results-oriented sales representative with a proven track record in the powersports, beverage, and apparel industries. Highly skilled in budgeting, business planning, retail operations, sales enablement, and program management. Passionate about driving business growth and executing creative strategies. Thrives in cross-functional collaboration and excels at problem-solving. Committed to delivering exceptional sales outcomes by continuously adapting to industry trends and customer needs. Goal is to leverage skills and experience to achieve outstanding results while staying ahead of the curve in this dynamic market.
Overview
5
5
years of professional experience
Work History
Brand Manager
Electric Sunglasses
- Established and managed sales teams across 9 states with more than 300 POS
- Maintained daily communication with sales reps, providing key information to grow their specific market
- Oversaw sales, marketing, merchandising, shipping and receiving, logistics, import orders, and overall brand strategies
- Developed technical training and workshops methods to be delivered at scale in-store across the country enabling sales teams and retail staff
- Ran online and offline marketing campaigns for several outlets and magazines such as Waves.com.br, FLUIR, HARDCORE and OUTDOOR SPORTS
- Doubled sales revenue in the first year by establishing a strong sales team, developing a solid commercial plan and targeted marketing effort.
Retail Specialist
Surf Co
- Partnered with General Manager and Marketing Director to plan, execute and deliver a national retail marketing plan to strengthen the relationship among the brand, retailers, and consumers
- Achieved 12% growth per season
- Tracked progress and success of marketing plan by gathering growth results and customer feedback to report back to leadership
- Annually planned, developed and conducted 16 technical and sales training sessions for 800+ retail staff across nine states
- Organized annual training event logistics such as event space, multimedia, catering, sponsors and training materials to support sales enablement, while staying under budget
- Secured partnerships with sponsors doubling our budget for training sessions
- Communicated with sales representatives at national sales meetings to align brand commercialization plans.
Sales Representative
Surf Co
- Responsible for merchandising and sales of Volcom and Hang Loose brands across the state, communicating regularly with 54 stores each season
- Achieved brand's sales growth target (+10%) every season for three years in a row
- Provided retailers with information about product and market trends to support their buying strategies
- Attended trade shows and sales meetings to gather information about trends and product innovation to strengthen relationships with stakeholders
- Traveled to several locations during sales season to prospect new markets, clients and to strengthen relationships with existing clients
- Scheduled and program-managed limited off-season collection releases/delivery.
Dealer Developer
Alpinestars USA
09.2022 - Current
- Initiate and maintain relationships with over 150 technical motorcycling dealers and 7 distributor sales reps across 3 states the USA ($2.5M budget managed growing at 30% y/y)
- Work cross-functionally with marketing, operations, distributor's sales force and dealership staff to educate, launch and promote new seasonal products
- Represent Alpinestars at trade shows, showcases, and events providing technical support to local dealers and customers
- Gather and report field market trends and industry sales insights to influence the roadmap and product development aligned with customers needs
- Increase sales and brand footprint by influencing distributors and dealers business decisions through sales analysis, creative marketing and profit margin review for the stores.
Field Sales Representative
Monster Energy
09.2019 - 04.2022
- Executed designated sales, marketing, and merchandising plans with strong market execution and the ability to develop influential relationships with partners
- Oversaw a $40M territory and managed 90+ large and small accounts (ie
- Walmart, Target, Safeway, 7Eleven, AMPM), achieving established goals and delivering profitable growth (10% y/y)
- Managed distributor relationships with the goal to educate, motivate and influence their sales force to build and deliver volume in existing accounts and execute programs and merchandising standards at store level
- Identified and targeted existing and potential accounts, both individually and in partnership with distributors
- Proficient in sales tools (ie
- Karma, VIP, Nielsen, Power BI) identifying opportunities to define activation strategy from Monster and Coca Cola distribution to better deliver results and build Franchisees trust
- Received the Sales Excellence award for executing 'Curb to Vault' POS strategies on 100% of accounts, increasing revenue in 4%.
Education
Postgraduate degree in Business Marketing -
UFPR University
Curitiba, PR12.2005
Bachelor's degree in Tourism and Hospitality Management - undefined
Pontifical Catholic University of Parana
Curitiba, PR07.2004
Skills
- Sales enablement
- Technical presentation
- CRM
- Problem solving
- Negotiation and Influencing
- Self starter
- Budget management
- Conflict management and resolution
- Storytelling
- Cross-functional collaboration
- Territory management
- Execution excellence
- Stakeholder management
Timeline
Dealer Developer
Alpinestars USA
09.2022 - Current
Field Sales Representative
Monster Energy
09.2019 - 04.2022
Brand Manager
Electric Sunglasses
Retail Specialist
Surf Co
Sales Representative
Surf Co
Bachelor's degree in Tourism and Hospitality Management - undefined
Pontifical Catholic University of Parana
Postgraduate degree in Business Marketing -
UFPR University
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