THEORIA BRILEY

- Orchestrated management and operations of multiple high-grossing entities, consistently achieving above 20% profit margins - Morrow’s, Monday, Sun Chong, Treehouse, Hide/Seek, Larry Morrow Events, Larry Morrow Properties + More

- Pioneered and implemented competitive benefits packages and a comprehensive training academy, dramatically enhancing employee satisfaction and productivity.

- Successfully launched and established 5 restaurant and club concepts, into the competitive market with substantial profit margins driving $2M to $8M in annual revenue and enhancing the market presence.

- Developed and implemented robust marketing and operational frameworks for new launches, leading to a dominant market presence from inception.

- Engineered comprehensive standard operating procedures, training programs, and HR strategies significantly improving operational efficiency for a workforce of 300+ employees.

- Led initiatives to develop non-traditional partnerships, directly contributing to sustained bottom-line growth. Demonstrated exceptional capability in navigating dynamic market conditions to favorably position the brand.

- Elevated Treehouse from opening to achieving $2M in first-year sales via innovative marketing and operational strategies.

- Secured brand recognition both locally and nationally, contributing to substantial ROI increases.

- Developed rigorous training and development for staff, leading to enhanced performance and customer service excellence.

- Turned around underperforming business to profitable venture within a year, augmenting net profits by 2000% through strategic enhancements in cost management, revenue generation, and operational procedures.

- Championed a company-wide efficiency overhaul, reducing operating expenses by 35% while maintaining excellence in service delivery.

- Coordinated end-to-end logistics, staffing, and marketing for major celebrity, corporate, and holiday events, managing budgets up to $500K

- Successfully generated $2M+ in revenue through strategic ticket sales and marketing campaigns, marking a significant return on investment.

- Led brand strategy, creative activations, and media relations to ensure client satisfaction.

- Developed and executed client-focused integrated marketing plans including media planning and buying.

- Innovated campaign ideas, influencer engagement, and media outreach to support client goals.

- Managed media tracking, blogging, and produced content calendars and performance reports.

- Crafted press releases and oversaw influencer relations for brand amplification

- Directed creative and brand management efforts, enhancing clients market presence through standout graphic, web, and video designs.

- Leveraged latest design technologies, boosting creative quality and operational efficiency.

- Built and maintained robust client partnerships by delivering projects on-time and exceeding expectations, fostering repeat business.

- Conducted market analysis to guide brand strategy, ensuring competitive advantage.

- Oversaw budgets and resources, achieving optimal ROI for creative initiatives.

- Nurtured a team environment focused on innovation, skill enhancement, and high design standards.

- Rebranded and expanded the ministry's reach across states, managing a diverse team of creators for a broad array of media initiatives, saving hundreds of thousands annually.

- Spearheaded social media strategies, introducing global outreach and engagement, enhancing the ministry's national footprint. Managed a $80k annual marketing budget, executing campaigns that significantly increased attendance and participation rates.

- Enhanced brand visibility and community engagement overseeing the production of live events, concerts, and fundraisers.

• Served as Import/Export Data Administrator at LOCKHEED MARTIN, managing executive schedules and secure data with a Top Secret Security Clearance.
• Functioned as a Licensing Administrator for the LOUISIANA MOTOR VEHICLE COMMISSION, streamlining licensing processes for small dealers.
• Led a specialized team to develop strategies assisting small rental property owners in obtaining federal dollars for recovery as Small Rental Advisor for the ROAD HOME PROGRAM