Theresa A. Cotton
Houston,TX
Summary
Dynamic Account Manager and Creative Project Manager, adept at optimizing processes and enhancing client satisfaction. Proven track record in managing multi-channel campaigns and achieving significant financial reductions. Skilled in stakeholder management and digital marketing, with a focus on driving performance and fostering strong relationships.
Overview
15
15
years of professional experience
Work History
Operations – Creative Project Manager
QUAD
01.2023 - Current
- Oversee client expectations throughout all project phases.
- Handle multiple assignments efficiently, amidst evolving conditions.
- Coordinate direct mail, digital, and in-store print projects' approvals among stakeholders to ensure seamless execution.
- Ensure accuracy in department-provided estimates.
- Gather project requirements to create detailed digital briefs.
- Maintain consistent communication with teams to ensure timely asset delivery.
- Manage SOW creation for various campaigns.
- Streamlined processes by proactively tackling scope-related, timing-specific, and resourcing limitations under financial guidelines.
- Reduced outstanding balances in the aging report, reducing them from over $1M to under $100K.
- Execute comprehensive email strategies to enhance program performance.
- Control strategies for boosting visibility through both free and monetized social platforms.
- Conduct regular reviews with clients on current projects, as well as proposed future initiatives.
- Participate in professional development opportunities to stay current with industry trends and technologies.
- Gained proficiency in numerous platforms, such as Workfront, Recon, Wrike, Quest, Pega, Klaviyo and Hootsuite.
Account Director
Satori Marketing Agency
01.2022 - Current
- Managed client accounts effectively during scheduled meetings.
- Formulated thorough account strategies, overseeing projects from inception to completion.
- Completed diverse projects including social media content, web design, events planning and print production on schedule without exceeding budget.
- Resolved complex issues efficiently.
Key Account Manager – Texas
Quintessential Brands
01.2021 - 01.2022
- Directed the operations of 75+ off-premise accounts in Houston, Dallas, San Antonio, and Austin areas to achieve increased sales.
- Worked with distributor partners within the locality to increase time efficiency and sales prospects.
- Increased brand awareness through effective marketing strategies.
- Partnered with team members to implement market-leading strategies.
Territory Manager – Cleveland, TX
Reynolds American, Inc.
01.2021 - 12.2021
- Managed accounts and distributors to drive sales growth.
- Formulated and executed local strategies to meet territory goals.
- Assessed territory to pinpoint potential contracts with existing retail clients and emerging prospects.
- Earned certification in customer and consumer engagement skills.
Territory Manager – Diageo Portfolio – Houston & San Antonio, Texas
Inspira Marketing Group
01.2016 - 12.2020
- Collaborated with Diageo's On-Premises Manager to execute regional Texas initiatives.
- Coordinated national and regional programming for brands like Captain Morgan, Johnnie Walker, and Don Julio.
- Led team to exceed performance objectives by 120%.
- Managed recruitment and training for a diverse team of six Account Specialists.
- Oversaw Account Specialist budgets totaling $500,000.
- Developed networks with distributors and establishments to drive market volume.
- Guided and instructed on consultative marketing approach for Diageo brands in weekly field sessions.
Market Coordinator – Natural American Spirits
MKTG, Inc.
01.2015 - 12.2016
- Oversaw management of nearly 160 accounts in various retail and specialized adult settings.
- Executed strategies for attracting, developing, and leading a team of Brand Ambassadors.
- Partnered with client to achieve successful program outcomes.
- Exceeded performance standards for NAS markets in Q1 2016.
- Boosted market presence via personalized sales strategies for specific accounts.
Field Market Manager
Team Enterprises
01.2010 - 12.2012
- Headed the launch initiative for Dewar’s Decision program targeting Houston, Texas market.
- Managed scheduling of upwards of 140 Dewar’s 12 Scotch promotional activities throughout 60 accounts.
- Directed and supervised more than 20 Brand Ambassadors for program execution.
Education
Bachelor of Science - Speech Communication, emphasis Public Relations
University of Wisconsin
Platteville, WI01.1998
Skills
- Client Services, Account Management
- Operations management
- Relationship building and management
- Project management
- Stakeholder management
- Cross-functional team management
- Campaign management
- Digital marketing
- Email marketing
- Budget management
- Process optimization
Timeline
Operations – Creative Project Manager
QUAD
01.2023 - Current
Account Director
Satori Marketing Agency
01.2022 - Current
Key Account Manager – Texas
Quintessential Brands
01.2021 - 01.2022
Territory Manager – Cleveland, TX
Reynolds American, Inc.
01.2021 - 12.2021
Territory Manager – Diageo Portfolio – Houston & San Antonio, Texas
Inspira Marketing Group
01.2016 - 12.2020
Market Coordinator – Natural American Spirits
MKTG, Inc.
01.2015 - 12.2016
Field Market Manager
Team Enterprises
01.2010 - 12.2012
Bachelor of Science - Speech Communication, emphasis Public Relations
University of Wisconsin
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