Theresa Boysen
Hoffman Estates,Illinois
Summary
Organized and dependable Sales & Marketing Leader, successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated.
Overview
12
12
years of professional experience
Work History
Director-Sales & Marketing, Special Markets
Earth Ranch, LLC
06.2023 - Current
- Developed and executed strategic plans to achieve sales targets in Special Markets
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Managed sales support and marketing team/vendors to ensure successful execution of project initiatives.
- Created and implemented effective marketing and sales strategies to increase customer engagement and revenue
- Suggested and implemented innovative ideas to increase sales and improve customer experience
- Evaluated market data to develop and create business strategies and marketing plans
- Devised marketing strategies for reaching and expanding customer base in Special Markets
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral
- Managed sales promotions and marketing strategies on major social media sites
Senior Client Success Manager, Team Lead -Cloud / Cloud Native Practice
CDW-Digital Velocity
08.2022 - 05.2023
- Worked with customers to establish critical goals, or other key performance indicators
- Established strong relationships with key customers, resulting in increased customer loyalty.
- Defined clear targets and objectives and communicated to other team members.
- Acted as Voice of the Customer with CDW Services, Sales, Operations and Channel teams to resolve problems quickly
- Played instrumental role in client satisfaction by working with operational teams for proper resolution of service issues
- Increased average customer satisfaction rating from 60%-98%
- Collaborated with sales and product teams to address customer success objectives
- Created Program, Process, and Documentation to support CSM Team in data collection and reporting including Customer Satisfaction Ratings for the Digital Velocity Cloud/Cloud Native Practice Area (AWS, GCP, Azure)
- Lead, coached and mentored Customer Success Managers
- Established team priorities, maintained schedules and monitored performance.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
- Created and maintained comprehensive customer success documentation for internal and external use
- Generated reports and communicated results to stakeholders to provide insights into customer success
Global Account Executive, Great Western Products
Vistar
08.2021 - 08.2022
- Collaborated cross functionally with IT, HR, production, customer service, warehouse staff, and executive team to communicate new business and changing priorities
- Reinforced positive customer relationships, while constantly seeking new business opportunities
- Oversaw global product development and partner relationships, enabling footprint expansion into new markets
- Directed sales support staff in administrative tasks to help sales reps close deals
- Communicated with clients and coordinated with AR to meet accounts receivable targets
- Developed compelling presentation decks to gain approval for ideas and communicate results
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue
National Account Manager, Away from Home Channel
Sauer Brands
01.2020 - 08.2021
- Developed away from home spice and condiment sales within national chain accounts and specialty markets
- Managed, supported and grew business relationships with existing accounts and developed strategies to increase sales and revenue
- Reached out to customers frequently to check on satisfaction, inquire about needs and propose new offerings
- Taught sales leadership team to support end user product sales using point of purchase marketing and display items
- Resolved complex problems to positively impact sales and business direction
- Directed customer support staff to upsell support products, turning the order acceptance team to proactive inside sales representatives consistently generating incremental revenue
- Brought lapsed accounts back to active status and providing additional revenue
Sales Director, Cinema and Foodservice
Kernel Season's, LLC
01.2015 - 01.2020
- Developed key partnerships with industry-leading organizations to strengthen professional network and expand future business opportunities
- Identified growth opportunities, added new customers, developed new products, displays, marketing material, and promotions
- Created innovative sales strategies through monitoring and evaluating market trends and competitive offerings
- Prepared annual sales forecast using straight-line methodology template and adjusting for known variances in coming year
Human Resources Manager
Kernel Season's, LLC
01.2012 - 01.2015
- Prepared training plans and materials for tasks, general best practice policies, and custom software applications
- Led order processing, website integration, EDI integration, and CRM implementation during transition to new ERP system in 2012 / 2013
- Spearheaded transition to PEO service provider, serving as employee liaison and vendor manager
- Oversaw development, approval, and implementation of SQF initiatives as safe quality foods (SQF) steering team member
- Identified staff vacancies, recruited, interviewed, and selected applicants
- Initiated and mediated employee development and performance improvement planning coaching sessions
- Monitored and handled employee claims involving performance-based and harassment incidents
- Coordinated employee grievances and disputes in timely and professional manner by finding constructive solutions
- Maintained company compliance with local, state, and federal laws, in addition to established organizational standards
- Implemented performance reviews and motivational strategies to elevate HR team results
- Created and maintained work environment and corporate culture that supported rapid change, growth, and development to ensure continued success
Adjunct Faculty, Faculty Mentor & Assessment Specialist
College Unbound
08.2022 - Current
- Developed and implemented Learning from Experience curriculum for improved learning and student performance
- Engaged students with insightful and compelling classroom discussion of topics relevant to coursework to boost student learning and retention
- Collaborated with department head to create dynamic, ongoing curriculum development, and instruction improvement program
- Assess student work in the Learning in Public (LIP) program, including short, skill based portfolios and longer, deeper learning experience portfolios
Education
Bachelor of Arts - Entrepreneurial Finance & Management
DePaul University
Chicago, ILMaster of Arts - Facilitating Transformative Learning For Adults
DePaul University
Chicago, ILSkills
- Sales & Marketing
- Forecasting
- Business Development
- Excellent Communication Skills
- Trade Budget Management
- Business Planning
- Leadership & Staff Development
- Sales Enablement
- Channel Marketing
- Change Management
- AI Integration Proficiency
- Social Media Management
- Team Building
- Time Management
- Conflict Resolution
- Strategic Planning
- Project Management: Agile & Waterfall
- Learning Management Systems: Moodle, D2L Blackboard, BlueSky, Pluralsight
- Microsoft Suite: Advanced proficiency
- Project Management: Jira, ClickUp
- CRM: Salesforce, Zoho, Hubspot
- Collaboration Tools: Zoom, Google Meet, MS Teams
- Cloud Computing: AWS, Azure, GCP
- AI: Adobe Firefly, Chat GPT, Photoleap, Canva, ClickUpai
- B2B: EDI, SageX3, GSN Data Synch, 1WorldSynch, IRI, Nielsen, Kehe Connect, Faire, Pod, Various Retailer Portal Systems
- Marketing: Canva, Shopify, Meta Ad Portal, Storyblocks
Community Leadership
- WOMEN IN EXHIBITION MENTORSHIP PROGRAM, Program Designer & Facilitator, 2021-01-01, 2023-12-31
- NATIONAL ASSOCIATION OF CONCESSIONAIRES, Board Member, 2018-01-01, 2022-12-31
- DEPAUL UNIVERSITY, Research Assistant & Study Abroad Teaching Assistant, 2021-01-01, 2022-12-31
- EGAN OFFICE OF URBAN EDUCATION AND COMMUNITY PARTNERSHIPS, Project Manager, 2021-01-01, 2022-12-31
Timeline
Director-Sales & Marketing, Special Markets
Earth Ranch, LLC
06.2023 - Current
Senior Client Success Manager, Team Lead -Cloud / Cloud Native Practice
CDW-Digital Velocity
08.2022 - 05.2023
Adjunct Faculty, Faculty Mentor & Assessment Specialist
College Unbound
08.2022 - Current
Global Account Executive, Great Western Products
Vistar
08.2021 - 08.2022
National Account Manager, Away from Home Channel
Sauer Brands
01.2020 - 08.2021
Sales Director, Cinema and Foodservice
Kernel Season's, LLC
01.2015 - 01.2020
Human Resources Manager
Kernel Season's, LLC
01.2012 - 01.2015
Bachelor of Arts - Entrepreneurial Finance & Management
DePaul University
Master of Arts - Facilitating Transformative Learning For Adults
DePaul University
Similar Profiles
Delger SukhbatDelger Sukhbat
General Accountant, Chief Financial Officer at Mongolian National Rare Earth Corp LLCGeneral Accountant, Chief Financial Officer at Mongolian National Rare Earth Corp LLC
Christopher DaileyChristopher Dailey
Soil Sample Tech at Earth Sense LLC / Self EmployedSoil Sample Tech at Earth Sense LLC / Self Employed
Joan WestJoan West
Retail Sales Trainer/Marketing Assistant at Earth-N-Spirit,LLCRetail Sales Trainer/Marketing Assistant at Earth-N-Spirit,LLC