Theresa Digby
Tampa
Summary
Accomplished sales leader specializing in brand management and client relationship development. Demonstrated success in increasing sales 300% through strategic marketing and team training initiatives in one year. Committed to fostering collaboration and delivering exceptional customer experiences to drive business growth.
Overview
10
10
years of professional experience
Work History
Fragrance Department Manager
Dillard's
Tampa
03.2025 - Current
- Increased overall fragrance sales by 7%. On track for over $1 million in personal sales.
- Crafted and implemented sales plans, goals, and strategies to meet team revenue objectives, aligning efforts with overall business targets.
- Nurtured key client relationships to strengthen loyalty and retention, contributing to sustained sales growth.
- Facilitated training sessions to improve product knowledge among sales staff, resulting in increased confidence and sales effectiveness.
- Engages with each boutique business in women's and men's fragrance to optimize overall department sales.
Luxury Brand Manager
Dillard's
Tampa
01.2023 - 03.2025
- Surpassed $1 million in personal sales, driven by innovative marketing initiatives and robust client relationships.
- Delivered a consistent 10% increase in monthly sales, outperforming prior year benchmarks each month.
- Transformed display spaces into thematic showcases, captivating shoppers and enhancing in-store experience.
Southeast Market Regional Account Executive
Borghese
01.2023 - 12.2023
- Transformed the Florida market into the company's top performer, seizing 28% of Dillard's national business.
- Pioneered creative marketing transforming sales delivering 300% growth in revenue and achieving top national ranking
- Crafted and executed brand marketing strategies, timing product launches for maximum audience impact.
- Orchestrated the revival of product offerings, debuting new products and doubling customer engagement.
- Cultivated high-achieving team, steering priorities and articulating clear expectations to enhance performance.
Florida Market Account Coordinator
Borghese
01.2022 - 12.2022
- Facilitated collaborative sessions with customers and staff, developing strategies that improved sales performance by 30% and enhanced beauty knowledge among colleagues.
- Spearheaded engaging beauty events, boosting sales by 25% at each event.
- Ignited revenue streams across 32 locations, achieving sales goals through innovative promotions and customer engagement.
Brand Specialist/Regional Makeup Artist
Estée Lauder
Tampa
01.2017 - 12.2017
- Conceived and executed dynamic sales strategies, enhancing client and team engagement.
- Hosted glamorous beauty events, captivating guests and driving 25% sales increase.
- Directed operations across 9 stores in two territories, surpassing sales targets by an impressive 50%.
Education
Licensed Esthetician
Academy of Beauty And Business
Skills
- Product positioning
- Sales strategy
- Market analysis
- Client relationship management
- Retail merchandising
- Product development
- Team leadership
- Event planning
Timeline
Fragrance Department Manager
Dillard's
03.2025 - Current
Luxury Brand Manager
Dillard's
01.2023 - 03.2025
Southeast Market Regional Account Executive
Borghese
01.2023 - 12.2023
Florida Market Account Coordinator
Borghese
01.2022 - 12.2022
Brand Specialist/Regional Makeup Artist
Estée Lauder
01.2017 - 12.2017
Licensed Esthetician
Academy of Beauty And Business