Theresa Loughrey

Work History

Sr. Analyst OTC

Biocodex, Inc.

Bedminster

06.2023 - 10.2023

Delivered data-driven insights for the current OTC Product characterized by accuracy, timeliness, and relevance, empowering the salesforce with actionable information for strategic decision-making
Provided comprehensive sales analysis to leadership, offering valuable insights and recommendations to drive informed and effective decision-making processes
Utilized Tableau to load data through data-loader into Salesforce
Spearheaded targeting and segmentation strategies, leveraging data analytics to identify and prioritize high-value opportunities, ultimately enhancing market penetration and revenue growth
Worked closely with Sales leadership to align accounts correctly.

Senior Manager, US Field Medical Hematology

Bristol Myers Squibb

Lawrenceville

04.2022 - 05.2023

Functioned as the Subject Matter Expert, spearheading comprehensive training initiatives for the entire Field Medical and Leadership team across critical systems, including CRM Veeva, MEDSights, SharePoint, Tableau, and aCoach platforms
Oversaw the management and optimization of the CRM System, orchestrating the development and implementation of innovative enhancements tailored to address evolving field requirements
Designed and executed assessments to evaluate the competencies of Medical Science Liaisons (MSLs), ensuring their proficiency in delivering impactful scientific engagements
Established collaborative partnerships with National Directors, WWFM Operations, and Business Insights & Analytics teams to define quantitative and qualitative metrics, effectively demonstrating the value of Field Medical initiatives, customer impact, and achieved outcomes
Directed strategic and operational planning efforts, including logistics for field territory alignments, targeting, and segmentation, meticulously aligning with overarching business priorities
Collaborated with the FM Operations Team to enhance technological tools such as customer insights platforms, InterAct, Vault, and Tableau, fostering continuous improvement and efficiency
Managed SharePoint to facilitate seamless access to critical resources and training documents, ensuring optimal team performance
Provided indispensable support to the Strategy & Operations organization, ensuring alignment across therapeutic areas and facilitating the sharing of best practices
Generated comprehensive reports for Medical Science Liaisons and executive leadership, including ad-hoc reporting tailored to the needs of MSLs, RADs, or National Directors.

Medical Science Liaison Analyst

Celgene

Summit

07.2015 - 04.2022

Played a key role in the successful build and launch of the CRM System, contributing valuable insights and expertise to the implementation process
Conducted comprehensive training sessions on the CRM System, equipping team members with the necessary skills and knowledge for effective utilization
Authored detailed Training Manuals for various systems, ensuring clarity and consistency in training materials across the organization
Orchestrated and facilitated Field Conference calls, serving as a dynamic and effective communicator to align team efforts and strategies
Proactively identified and implemented enhancements to the CRM system, tailored to address specific field requirements and optimize user experience
Generated insightful and actionable reports to measure goal attainment, providing valuable data-driven insights for informed decision-making
Managed relationships with third-party vendors, fostering strong partnerships and ensuring seamless integration of services and solutions.

Sales Analyst

Accelis Pharma

East Windsor

06.2014 - 06.2015

Delivered data-driven insights characterized by accuracy, timeliness, and relevance, empowering stakeholders with actionable information for strategic decision-making
Provided comprehensive sales analysis to leadership, offering valuable insights and recommendations to drive informed and effective decision-making processes
Led efforts to align sales strategies and initiatives with Salesforce best practices, ensuring optimal utilization of the platform to drive sales performance and efficiency
Spearheaded targeting and segmentation strategies, leveraging data analytics to identify and prioritize high-value opportunities, ultimately enhancing market penetration and revenue growth.

Sr. Consultant

IMS Health

Plymouth Meeting

02.2012 - 06.2014

Consistently achieved on-time and on-budget completion of both small-scale projects and key components of larger initiatives, demonstrating strong project management skills and commitment to efficiency
Proactively identified and pursued potential new business opportunities, showcasing strategic vision and a proactive approach to business development
Conducted thorough review and analysis of client requirements, ensuring a comprehensive understanding of project objectives and client expectations
Developed and implemented cost-effective solutions that not only met project requirements but also contributed to increased profitability and enhanced client satisfaction
Leveraged advanced data sets including APLD, LRx, Dx, and CDM LTC to drive informed decision-making and develop targeted strategies for optimal project outcomes
Effectively utilized Salesforce.com as a versatile project management tool, streamlining processes and enhancing collaboration to ensure project success.

Manager, Sales Operations

ViroPharma, Incorporated

Exton

12.2007 - 02.2012

Developed targeted targeting and segmentation strategies specifically tailored for Hospital Account Managers, optimizing sales efforts and maximizing market penetration
Demonstrated strong leadership and organizational skills by effectively managing both internal and external fulfillment warehousing operations, ensuring timely and efficient product distribution
Successfully managed vendor relationships, negotiating contracts and agreements to secure favorable terms and optimize supply chain efficiency
Utilized advanced data analysis techniques to meticulously analyze and disseminate monthly, quarterly, and year-end sales reports, providing actionable insights to drive strategic decision-making
Designed and implemented sales goals incentive compensation programs, motivating sales teams and driving performance to achieve organizational objectives
Spearheaded the creation, maintenance, and training of a Sales Force Automation tool, streamlining sales processes and enhancing productivity across the organization
Developed and implemented a patient-level CRM system for use by upper and middle management, facilitating targeted marketing and personalized customer engagement strategies
Created influential maps to identify key stakeholders and decision-makers within target markets, optimizing sales strategies and enhancing outreach efforts
Leveraged Tableau to create dynamic visualizations and maps for strategic alignments, enabling data-driven decision-making and optimizing resource allocation
Conducted comprehensive research to assess the impact of Managed Care Organizations (MCOs) on product usage and market dynamics, informing strategic planning and market positioning strategies.

Marketing Research Strategist

ViroPharma

Exton

01.2007 - 12.2007

Designed and executed comprehensive marketing research programs encompassing both quantitative and qualitative methodologies, providing valuable insights to inform strategic decision-making
Conducted thorough primary and secondary analyses for the company's flagship products, utilizing advanced research techniques to assess market dynamics and identify growth opportunities
Played a pivotal role in supporting business development efforts by conducting in-depth research into potential new therapeutic areas, enabling the identification of promising market segments and expansion opportunities
Leveraged data from reputable sources such as IMS, HMS, and Premier Hospital to conduct rigorous analysis and derive actionable insights, contributing to informed decision-making and strategic planning
Maintained and updated a database of competitive intelligence information, continuously monitoring market trends and competitor activities to inform competitive positioning and market strategy.

Overview

Work History

Sr. Analyst OTC

Senior Manager, US Field Medical Hematology

Medical Science Liaison Analyst

Sales Analyst

Sr. Consultant

Manager, Sales Operations

Marketing Research Strategist

Summary

Education

Bachelor of Science - Business Administration/Management

Skills

Timeline

Similar Profiles

Marija PopovaMarija Popova

Aasmae EDDAHMOUNIAasmae EDDAHMOUNI

Hajar OUCHAKOURHajar OUCHAKOUR