Theresa Paul
Babcock Ranch,FL
Summary
Media and Marketing Director with 20+ years of experience leading multi-channel media strategies, driving brand growth and achieving significant sales increases for national brands . Proven expertise in developing innovative product launches, managing large scale budgets, and building high-performing teams. Strategic leader skilled in leveraging omnichannel platforms and digital marketing to capture market share and enhance brand visibility. Successfully launched threee national healthcare-quality juvenile product brands, including EverTrue, Sopora Sleep Products and Moonlight Slumber.
Overview
21
21
years of professional experience
Work History
Key Holder Supervisor
Kitson & Partners
Babcock Ranch, FL
02.2024 - Current
- Assisted customers with product inquiries and provided personalized recommendations.
- Monitored cash register operations and ensured accurate transaction processing.
- Supervised daily operations and maintained store organization.
- Trained new employees on customer service standards and sales techniques.
Consultant
Terri Paul Consulting LLC
Chicago, IL
01.2017 - Current
- Provides strategic guidance to startup companies on product development, packaging, and marketing strategy.
- Acted as a brand ambassador and sales consultant, representing juvenile product companies throughout the Midwest.
Director of Sales and Marketing
Colgate Crib Mattresses & Pads
Atlanta, GA
01.2014 - 12.2017
- Media and Marketing Leadership: Oversaw and supervised external social media teams and PR agency initiatives. Partnered with infant sleep expert bloggers and social media influencers to enhance brand presence and credibility.
- Omnichannel Growth: Drove a $1 million increase in company sales within the first year by designing and launching the innovative EverTrue collection. This initiative involved selling directly to over 200 specialty stores and through major omnichannel retailers like Amazon, Wayfair, and Target.com.
- Team management: Hired, trained, and supervised a team of 11 outside sales associates to drive sales growth.
- Brand Strategy: Led the redesign of the trade show booth and new product packaging to reflect the brand's updated identity, initiated, and oversaw new website content and product copy rewrites.
Chief Operating Officer
Munire' Furniture
Piscataway, NJ
05.2011 - 12.2014
- Division Leadership: Spearheaded a new crib mattress division, managing all aspects from initial launch to ongoing operations.
- Sales & Growth Strategy: Achieved new division sales from $0 to $3 million in the first 18 months through strategic marketing campaigns, trade show participation, and direct marketing team engagement.
- Channel Management: Generated new business through over 200 specialty boutiques, big box channels (Babies R Us), and omnichannel platforms (Amazon, Wayfair, Target.com, and Walmart.com).
Founder & President
Moonlight Slumber , Inc
Elgin, IL
04.2004 - 04.2011
- Startup and Brand Foundation: Founded and grew the company from a startup to a $6M industry disruptor within 7 years by creating innovative, premium products that resonated with new parents.
- Market Launch: Launched the company's website, engaged omnichannel retailers, and promoted products at trade shows to build market presence. Sold to and worked with major channels including BuyBuy Baby, Babies R Us and over 200 specialty stores.
- Leadership: Hired, trained, and managed a team of nine outside sales associates, and contracted with IT, PR, and social media consultants to support growth.
Education
Bachelor of Arts - History
University of Wisconsin, Madison
Madison, WIParalegal Degree - Real Estate Law - Law
Roosevelt University
Chicago, ILSkills
Areas of Expertise
Omnichannel Media Strategy: Expertise in digital marketing,
e- commerce and direct-to-consumer channels Including Amazon, Wayfair, Targetcom, and Walmartcom
Team leadership and development: Proven ability to hire, train, and manage marketing teams, including sales associates and external consultants in PR and social media
Brand Product & Launch: Extensive experience in new product development , branding and bringing products to market from conception to launch
Marketing & Advertising: Skilled in overseeing social media teams, PR agencies and executing marketing campaigns to achieve sales and brand goals
Budget & PL Management: Strong background in managing division operations and achieving significant sales growth, with one division growing $0-$3M in 18 months
Timeline
Key Holder Supervisor
Kitson & Partners
02.2024 - Current
Consultant
Terri Paul Consulting LLC
01.2017 - Current
Director of Sales and Marketing
Colgate Crib Mattresses & Pads
01.2014 - 12.2017
Chief Operating Officer
Munire' Furniture
05.2011 - 12.2014
Founder & President
Moonlight Slumber , Inc
04.2004 - 04.2011
Bachelor of Arts - History
University of Wisconsin, Madison
Paralegal Degree - Real Estate Law - Law
Roosevelt University
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