THERESA NKECHI OGAH
Ikeja,Nigeria
Summary
- Accomplished Media Director with over fourteen years of experience expertly managing client relationships with a leading and inspiring team.
- Expertise in quantifiable ROI, and creating sustainable advantages to various multinational brands. Successful at overseeing the planning and execution of all media activity, presenting effective media plans, marketing opportunities, contract negotiation, management & optimization of billings and revenue, value creation, stewardship of guidelines for the business and contributing to best practices in advertising.
- Fluent in English and Igbo.
- Strategic Media Director looking to tackle new responsibilities in media. Over 14 years of experience helping clients establish media goals and launching new advertising campaigns. Knowledgeable of digital, social and print media.
- Performance-driving leader adept at aligning cross-departmental objectives to facilitate high-quality, on-time productions and long-term customer loyalty. Creative and innovative problem-solver exercises key strengths in workflow optimization, process re-engineering and strategic scheduling techniques. Offers track record of delivering superior-quality results for industry-leading publication conglomerates.
Overview
17
17
years of professional experience
Work History
Group Media Director
Vizeum Nigeria
12.2016 - Current
- Identify and capitalize on new business opportunities to drive revenue growth
- Lead an executive team and foster a collaborative and results-driven work environment
- Develop and established departmental policies, yearly objectives, areas of opportunity and goals related to business growth plans and objectives
- Identify and update the business of the ever-changing media trends so as to mitigate the effects of budget cuts and inflation
- Established and monitored performance benchmarks and media costs with agencies
- Oversee the financial health of the company
- Including budgeting and financial reporting
- Build and maintain strong relationship with the clients, partners and stakeholders
- Ensure compliance with industry regulations and best practices
- Drive the Dentsu’s mission to provide exceptional services that results in client satisfaction
- Continuously assess market trends and adapt the company’s offerings as necessary
- Directed promotional approaches for over 8 new product launches per year
- Managed promotional initiatives and special events to enhance press coverage and boost brand health and sales numbers
- Developed and promoted corporate brand, images and identity to media and public
- Monitored social media and online sources for industry trends.
- Increased brand awareness through creation of innovative print and digital productions for major publications.
- Built and maintained positive business relationships with clients while advocating for company in [Type] negotiations.
- Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
- Discussed marketing goals with clients to identify needs and articulate details to marketing team.
- Managed [Number] employees in media department at [Business Name].
- Handled external communications with media and public relations professionals.
- Developed advertising strategies and converted ideas into concrete tasks and delegating tasks to appropriate individuals and departments.
- Established departmental policies, yearly objectives, areas of opportunity and goals related to sales and budgeting.
- Bought advertising space in newspapers and magazines.
- Negotiated rates with media sales companies.
- Cut delivery times through proactive tracking and monitoring of project timelines and aggressive pursuit of customer approval of digital and print files.
- Devised content strategy to effectively engage target audiences.
- Managed budget allocation and resource utilization to maximize marketing ROI.
Media Planner
Media Perspective Nigeria
12.2011 - 11.2016
- Handled client-facing business opportunities, developing media content plans for third parties
- Determined target demographics and devised strategic marketing initiatives to reach target audiences
- Incorporated media database technologies such as tagging, tracking and ad service metrics into media planning efforts
- Implemented authorized purchase orders, plans, and media payments
- Researched and developed media buying plans, prioritizing cost-effective content with maximum impact
- Initiated and developed integrated campaign strategies, incorporating media outreach initiatives across multiple verticals to create unified branding
- Fostered inter-agency relationships with several multinational clients and local teams, aligning company-wide efforts to optimize media throughput
- Established and monitored performance benchmarks and media costs with agencies
- Coordinated market planning records, Budget control and carried out continuous market survey to gain insights about clients’ competitors and develop innovative ideas for our clients
- Analyzed media strategies
- Collected information about kinds of audiences targeted by different media and approximate size each group
- Developed presentations, execution plans and tracking metrics for each campaign
- Increased revenues and supported business goals by developing public relations strategies and campaigns
- Identified and monitored KPIs for new and existing digital media properties
- Oversaw media buying procedures.
- Designed overall media campaign objectives, defining project goals and outlining [Type] limitations.
- Developed integrated campaign strategies, incorporating media outreach initiatives across multiple verticals to create unified branding.
- Researched and developed media buying plans, prioritizing cost-effective content with maximum impact.
- Fostered inter-agency relationships with [Type] teams, aligning company-wide efforts to optimize media throughput.
- Handled client-facing business opportunities, developing media content plans for third parties.
Media Buyer/Planner
Media-Reach OMD Nigeria
02.2007 - 11.2011
- Utilization of marketing data (competitive consumer media habit) such as AMPS/MMS, scientific planning tools for developing brand building strategies
- Brand Target group profiling
- Developing SMART brand building strategies(advertising & media) for high profile brands, From planning, buying and post campaign analysis
- Development of Innovative and alternative media channels for brands’ communication & digital media
- TG - Brand connection planning
- Client service, key account management to deliver on measurable results within specified timelines
- National/International media placement on electronics media, campaign management and monitoring.
- Determined costs for media campaigns and delivered this information in reports to clients.
- Collaborated with upper management, clients and other personnel regarding media plans and campaigns.
Education
Bachelor of Arts - Mass Communication
Ebonyi State University
Ebonyi NG01.2005
Skills
- Campaign Management
- Analytics Expertise
- Performance Analysis
- Content Strategy
Personal Traits
Innovative, initiative, dynamic, highly motivated and proactive team player with excellent communication skills, enthusiastic, result oriented with problem solving ability and strong commitment to ethical business practices, confident, resourceful and enterprising.
Personal Skills - Competence
Strategic Planning/ Media plan presentations/ Content optimization/ Tested competence in Branding and Communications/ Technology Optimization/ Excellent writing skills/ Media relations tactics and execution/ Media activity planning
Track Record In Project Management
Currently Media Director at Iprospect Nigeria formerly Vizeum with proven experience in leadership and business growth within the industry, with exceptional communications, negotiation and relationship building skills. Demonstrated the ability to lead and inspire a diverse team of professionals as Media Group Head Planning and strategy on ABInbev, Huawei, Arla foods, Redbull, Total Nigeria. Managed Dial Reservation Campaign for Etisalat pan Nigeria Successful National and International media placement for the following brands.
Coursework
- Media representative for Cannes Young lions’ competition 2008/2009
- MediaReach OMD academy mediaReach OMD Nigeria
- Coke’s new winning formula Coca-Cola (2019)
- How to grow a megabrand @ the speed of Digital Textappel (2021)
- Sustainable Consumption ClownFish(2022)
- Digital Creativity Herman Vaske(2021)
- Decoding Youth WGSN (2017)
- SuperSuits C-Suits Dentsu (2022)
- Power of Morden creativity Dentsu (2022)
- Bringing modern creativity to life Spotify (2022)
- Futurist Keynote and AI diversification Matthew Griffin 2023
Timeline
Group Media Director
Vizeum Nigeria
12.2016 - Current
Media Planner
Media Perspective Nigeria
12.2011 - 11.2016
Media Buyer/Planner
Media-Reach OMD Nigeria
02.2007 - 11.2011
Bachelor of Arts - Mass Communication
Ebonyi State University
Similar Profiles
ABIOLA ABIODUN ANISEREABIOLA ABIODUN ANISERE
Human resources assistant at Tibilinc Nigeria Ltd - Lagos Mainland, NigeriaHuman resources assistant at Tibilinc Nigeria Ltd - Lagos Mainland, Nigeria
Francis IgbruFrancis Igbru
NGL Production Process Technician at SEPLAT PRODUCING NIGERIA UNLIMITED (previously Mobil Producing Nigeria Unlimited)NGL Production Process Technician at SEPLAT PRODUCING NIGERIA UNLIMITED (previously Mobil Producing Nigeria Unlimited)
Olufemi BamideleOlufemi Bamidele
Customer Service Representative at First Bank of Nigeria, Lagos NigeriaCustomer Service Representative at First Bank of Nigeria, Lagos Nigeria
MICHAEL OBIORA UGWUMICHAEL OBIORA UGWU
Field officer at Nigerian immigration serviceField officer at Nigerian immigration service
Ann Adaeze EzebuiloAnn Adaeze Ezebuilo
Retail sales manager at SanlamAllianz InsuranceRetail sales manager at SanlamAllianz Insurance