Theresa (Tracy) Boesken
Summary
Results-driven innovative senior campaign manager with a passion for constantly expanding my martech knowledge through research and continuous learning to drive impactful marketing initiatives. Meticulous attention to detail and a track record of delivering highly successful campaigns. Proven ability to take the lead as an individual contributor and excel within collaborative team environments. Extensive expertise in design, lithography, and experiential promotional industries with a specialized focus on mastering omnichannel digital marketing.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Sr. Marketing Campaign Manager
Edifecs Inc.
12.2019 - 06.2023
- Project management: Data-driven digital marketing campaigns, increasing lead generation for B2B SaaS solutions by 40% and accelerating prospects through the sales funnel
- Collaborated with sales and product marketers to strategize and optimize campaign elements resulting in a 20% increase in conversion rate
- Marketing automation using Adobe/Engage (Marketo) including creation, lead nurturing, scoring, list management, segmentation, A/B testing, and dynamic content and personalization
- Sync with customer relationship management (SalesForce) and built reports for tracking individual campaigns and their pipeline influence (weekly, monthly, and ad-hoc)
- Create captivating event landing page/micro site and quick response codes for trade shows
- Webinars: Promote and produce; schedule GoTo Webinar, create landing page registration, campaign email promotion and monitoring, moderate broadcasts, edit recordings, and post on-demand resources
- Launched successful implementation of SalesForce Marketing Cloud Account Engagement (Pardot)
- Optimization/Performance: Automate instant alerts of marketing engaged leads/marketing qualified leads/sales qualified leads status to sales development representatives for immediate outreach
- Monitor automation workflows, including troubleshooting, and optimizing processes for maximum efficiency and accuracy
- Produce success analysis in the form of campaign reports and dashboards for stakeholders
- Increase conversion rates, utilizing data-driven insights to improve campaign messaging and target audience
- Mentored junior team members in best practices for marketing communications strategy development.
Experiential Marketing Specialist
Independent Contractor
01.2002 - 01.2020
- Certified field manager and trainer
- Professional brand ambassador
- Event auditor/secret shopper
- Earned recognition as a top performer consistently exceeding targets throughout my tenure
- Consistently embodies the corporate identity in appearance, demeanor, values, and ethics
- Due to superior results, repeated use by multiple agencies over 18 years.
Marketing Communications Manager
Health Catalyst Inc.
03.2016 - 05.2019
- Develop robust email marketing campaigns using Marketo for external and internal communications
- Design emails, forms, and landing pages for campaigns
- Manage website content and updates using Drupal and WordPress
- Enforce brand guidelines to promote an integrated and unified brand
- Design event material: presentations, promotional items, graphics, and collateral
- Enhance organic social network activity
- Orchestrate logistics for regional and national trade shows
- Produce and moderate company webinars
- Collaborate with cross-functional teams to ensure consistent messaging and branding across all marketing materials.
Digital Marketing Manager
Carew International Inc.
07.2011 - 02.2015
- Digital Marketing Manager, accomplishments include: Increased viable lead generation by 100%
- Eliminated 98% of false leads increasing time efficiency of sales department
- Nurtured existing customers, resulting in additional sales
- Produced easily interpretable analytics reports for the Board of Directors
- Boosted brand awareness through the creation of engaging social media campaigns
- Maximized email marketing effectiveness by segmenting lists, personalizing content, and monitoring key performance indicators
- Publications Services Coordinator, accomplishments include: Developed and designed consistent branding of proprietary training materials
- Created on-demand sales collateral to achieve marketing goals.
Education
Bachelor of Science Business Information Systems -
Indiana Wesleyan University
Marion, IN04.2008
Skills
- Adobe Engage Marketo (certified)
- SalesForce CRM
- SalesForce Account Engagement Pardot
- Adobe Creative Suite: Photoshop, InDesign, Illustrator, DreamWeaver, Acrobat
- Microsoft 365: Word, Excel, Outlook, PowerPoint, Publisher, SharePoint
- WordPress
- Drupal
- TypeForm
- Mondaycom (certified)
- Marketing Automation
- Email Marketing
- Digital Marketing
- Brand Development
- Brand Positioning
- Content Creation
- Graphic Design
- Data Analytics
- Product Promotion
- B2B Marketing
- Creative
- Innovative
- Self-motivated
- Analytical
- Problem-Solver
- Industrious
- Structured
- Dependable
Websites
Certification
- Adobe: Marketo Engage Digital Marketer
Volunteer Experience
- Serenity League Captain women's retreat 8 years
- Dan Beard Cub Scouts Den leader 5 years
- Beech Acres For the Love of Kids Conference
Timeline
Sr. Marketing Campaign Manager
Edifecs Inc.
12.2019 - 06.2023
Marketing Communications Manager
Health Catalyst Inc.
03.2016 - 05.2019
Digital Marketing Manager
Carew International Inc.
07.2011 - 02.2015
Experiential Marketing Specialist
Independent Contractor
01.2002 - 01.2020
Bachelor of Science Business Information Systems -
Indiana Wesleyan University
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