Therese (Belle) Quiao

• Established social media strategy, including paid program.
• Increased customer engagement through social media.
• Monitored online presence to engage with users and strengthen customer relationships.
• Oversaw marketing content such as podcasts, blogs, promotional materials, and advertisements for social media.
• Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
• Analyzed and reported social media and online marketing campaign results.
• Managed, coached, and developed direct reports.
• Increased social media engagement by 80% and trained over 100 attorneys.

• Led new business campaigns.
• Created innovative strategies to drive customer engagement.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
• Devised marketing plans using digital strategies, print advertising and word-of-mouth tactics.

• Oversaw PwC's paid media budget of $6M and weekly/monthly content editorial calendar.
• Developed firm content, messaging, copywriting for social, editorial bylines, whitepapers and advertisements.
• Strategist for Trusted Tech, 5G, AI, fintech, diversity, and venture capital campaigns with strong reporter relationships: Check-in Product, COVID-19 Pulse Survey, Microsoft Cloud paper, PwC's consumer intelligence series, emerging technologies, entertainment POV on streaming, Advertising Tech and Sports Outlook.
• Advised and enabled marketing campaigns driving 90% of website traffic.
• Creative liaison, human-centered designer of social media assets (videos, GIFs, Instagram stories, and more).
• Trusted counsel to stakeholders, enhanced executive visibility, and media-trained PwC partners.
• Provided quarterly metrics and analytics reports, and weekly social listening reports.
• Supervised PR agency and coached a team of two across three workstreams.
• Recruited for the role by Commercial Communications Leader at PwC.
• Key Wins:
• 75% press interview conversion, 300% increase in features quarter over quarter.
• Orchestrated PR and social media strategy for Blockchain Survey that resulted in 150+ US articles and over 300+ global mentions, 80K website visits, and 195 new business leads.
• Led social media activations at Tribeca Film Festival, Advertising Week, Dreamforce, Mobile World Congress, Cannes Lions, Variety Innovate in 2019.

Clients: AbbVie, Google, Embassy of Singapore, Fitbit, PwC, Splunk, WGL Holdings

• Created award-winning campaigns for various tech, energy, and Fortune 500 brands
• Provided daily strategic and communications counsel to executives
• Produced and executed year-long integrated marketing campaigns, as well as event activations
• Advised on social platforms audits and restructure of channels
• Analyzed weekly and quarterly social reports and illustrated data
• Monitored and advised on crisis response
• Managed a team of five staff and two interns

• Analyzed and reported digital campaign performance with focus on program optimization.
• Designed and implemented digital, web and social strategies to align with client business goals.
• Created engaging content optimized for specific platforms and intended audience.

• Developed and executed social and communications strategy
• Managed online community, leading to #CrystalCity being used 210,909 times in one year
• Organically Increased Instagram following by 161%
• Wrote 80 annual press releases and designed Annual Board of Director's Report & Brochure
• Directed public relations firm, supervised interns and event staff and volunteers

• Conceptualized dynamic content strategy for nationwide and local consumer-focused campaigns
• Spearheaded PR and social media for 15 startups and small business clients
• Launched Panda Sunglasses brand, Vizo News and Stylecable marketplace

• Rebranded Hela Spa and managed marketing strategy
  Increased social media engagement by 65% year over year
• Produced over 50 annual events and secured placements in Elle, Shape, Allure, and more