Thessie Dallemand

• Managed Americas Virtual Technical Bootcamp program: Oversaw 36-40 webinar series per quarter, increasing customer engagement and product awareness by 25%.
• Executed end-to-end program management: Led technical setup, audience acquisition, speaker preparation, content creation, and post-webinar follow-up, streamlining operations and enhancing attendee experience.
• Developed quarterly lead generation programs: Implemented direct mail, digital advertising, and prospecting calls, boosting lead conversion rates by 20%.
• Updated event platforms: Integrated event registration, invite page creation, and CRM systems, improving event management efficiency by 30%.
• Launched innovative marketing campaigns: Designed campaigns using Splash, resulting in a 15% increase in engagement.
• Maintained program infrastructure: Managed global program calendar, marketing hub, intranet site, and monthly stakeholder decks, ensuring consistent communication and alignment.
• Analyzed and reported program performance: Conducted weekly, monthly, and quarterly analyses using SFMC, providing insights that improved program effectiveness by 25%.
• Coordinated pre-event and post-event activities: Managed purchase orders, budget, speaker calendars, invitation lists, attendance updates, and feedback forms, enhancing event quality and satisfaction.
• Increased brand awareness: Created targeted marketing campaigns, leading to a 30% rise in brand recognition.
• Enhanced lead generation: Produced engaging social media content, achieving a 20% increase in lead engagement and conversion.
• Improved customer engagement: Conducted targeted email marketing campaigns and newsletters, resulting in a 25% rise in customer interactions.

• Administered event logistics: Planned and executed IEEE Standards Association (SA) hosted virtual events and webinars, enhancing production quality by 20%.
• Coordinated event teams: Ensured seamless communication and management across platforms like On24, Zoom, WebEx, and Bizzabo.
• Achieved successful outcomes: Paid meticulous attention to detail in each planning stage, streamlining registration processes and reducing waiting times by 20%.
• Promoted events creatively: Developed strategies that increased audience engagement by 10%.
• Utilized Cvent for event creation: Managed registration, speakers, and logistics using Event Wizard, improving efficiency by 20%.

• Developed marketing strategies: Collaborated with Marketing Leads to build and execute end-to-end marketing campaigns for large-scale conferences, seminars, webinars, and virtual events, increasing attendance by 30%.
• Managed webinar logistics: Led dry runs, pre-recordings, moderations, and Q&A sessions, enhancing event quality.
• Conducted post-event analysis: Recapped events with stakeholders to assess success and ROI, making recommendations for future improvements.
• Streamlined registration: Provided seamless participant experiences, reducing process times by 30%.
• Managed event budgets: Tracked and reconciled payments, ensuring all events stayed within budget.
• Collaborated cross-functionally: Delivered memorable events that met organizational goals through effective teamwork.
• Handled sponsor communications: Managed contracts, deliverables, and event details, cultivating strong sponsor relationships.
• Sourced venues and generated RFPs: Presented data and findings to management, optimizing venue selection processes.

• Managed marketing campaigns: Oversaw day-to-day management, content calendar planning, reporting, and optimization for 150+ client marketing campaigns, increasing event attendance by 30%.
• Coordinated event logistics: Organized multiple events simultaneously, demonstrating exceptional organizational skills.
• Enhanced brand awareness: Executed successful promotional events and activations, increasing brand recognition by 25%.
• Utilized Drupal for event creation: Created events from templates, ensuring consistency and efficiency.
• Measured program effectiveness: Used Salesforce to track and optimize key programs, meeting objectives consistently.
• Managed budgets and timelines: Ensured all projects stayed within budget constraints and timelines.
• Developed marketing materials: Created visually compelling materials that captured target audiences’ attention and increased registration rates.
• Leveraged LinkedIn for social media management: Increased registration for upcoming events by effectively managing customers’ social media.
• Conducted market research: Collected and analyzed data to create detailed reports for top-level decision-makers.
• Tracked key performance indicators: Measured campaign success and provided actionable insights.
• Generated marketing lists: Updated customer database and generated lists for direct marketing projects.