THILICIA (ANJI) BEATTY
HENDERSON
Summary
My objective is to be with a successful company that has a culture that radiates to its employees. I want to be passionate about the products that I sell. I want to take the challenges given to me and achieve my goals. I am a Creative Business Development Manager with impressive track record of improving sales and growing company customer base. Innovative program management, strategic planning and team leadership skills. Successful team builder with exceptional communication abilities.
Overview
21
21
years of professional experience
Work History
BUSINESS DEVELOPMENT MANAGER
POLYWOOD
08.2019 - Current
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Generated new business with marketing initiatives and strategic plans.
National, Ecomm, and Showroom Sales Manager
POLYWOOD
04.2016 - Current
- Managed Strategic, Ecomm, and Showroom Retailer's accounts and expanded their programs
- Worked with buyers to run promotions, bring on new products, control MAP, and implement tools to help merchandise Poly-Wood in their showrooms
- Grew overall accounts, 2016 Sales Growth 13% YOY, 2017 Sales Growth 12% YOY, 2018 Sales Growth sitting at 15% YOY
- Attended ICFA, Atlanta Gift Show, and Vegas Mart
- Conducted meetings with the three segments to strategically plan for the upcoming outdoor season
- Performed onsite training to the customer accounts for their Sales Associates
- Leader of the Wellness Committee for employees
- This role includes planning an onsite Health Fair, monthly exercise challenges, and conducting committee meetings.
Regional Sales and Operations Manager
FIRST CALL STAFFING
01.2014 - 04.2016
- Started new sales in a new territory, Elkhart County, IN and grew sales in East Central Indiana and Capac, MI
- Increased Sales from $700,000 to $3.5 Million in one year
- Projected to double sales for FY 2016 to $7 Million
- Ran operations for Elkhart, IN and Capac, MI offices
- Grew the Elkhart office to be the top 3rd office in the company of 16 nationwide
- Worked directly with customers to fill staffing needs and all of their customer service.
National Sales and Marketing and Human Resource Manager
BARTLETT / AUTOINTELLIGENCE
01.2004 - 01.2014
- Collaborated on new product development for Bartlett Leather Interiors, BlueConnect, and BonGiovi Acoustics DPS
- Created all marketing material, websites, and 'how to' videos
- Helped develop POS and POP Material
- Created and developed ads in ATRN, Mobile Electronics, AutoNews Weekly, SEMA Weekly, and CES Weekly
- Responsible for trade shows such as SEMA, CES, NADA, Kentucky RV and Boat Show, GST Dealer Meeting, and Toronto Auto Show
- Worked with major OE Companies such as Nissan, Suzuki, Hyundai, Honda, SET Toyota, GST Toyota, and Toyota Canada
- Responsible for the Aftermarket Division Sales and Customer Service
- Warranty Claims and Returns
- Customer Service liaison for consumers and 1-800#
- Human Resource, Safety, and Environmental Manager
- Responsible for Community Involvement such as American Heart Association, Habitat for Humanity, and Muncie Mission.
Education
Studied Pre-Med Biology -
Indiana Wesleyan University
Marion, IN01.1998
Skills
- Team Leadership
- Business development and planning
- Customer Service
- Negotiations
- Client Relationship Building
- New Business Development
- Goals and performance
- Training and Development
- Sales Tracking
- Networking strength
- Territory Management
Professionalinterests
- Past Society of Human Resource Member for 7 years
- Past President of East Central Indiana Human Resource Association
- Past Chair of the Greater Elkhart Chamber Ambassadors
- Past Michiana SHRM Member
- ICFA Committee Member
Competitive Wake Surfer
I am currenty a team rider /athlete for SoulCraft Surfboards and Boating Lake Mead, for MasterCraft Boats. I am a Brand Ambassador for these two companies and compete in National and World competitions in the Masters Female Surf Division. I currently hold 2nd in the world for WSWS organization 2024 and came in 1st for the Asian World Championships in Dubai 2024. I currently have to market myself and uphold a high level respect for the companies I represent.
Timeline
BUSINESS DEVELOPMENT MANAGER
POLYWOOD
08.2019 - Current
National, Ecomm, and Showroom Sales Manager
POLYWOOD
04.2016 - Current
Regional Sales and Operations Manager
FIRST CALL STAFFING
01.2014 - 04.2016
National Sales and Marketing and Human Resource Manager
BARTLETT / AUTOINTELLIGENCE
01.2004 - 01.2014
Studied Pre-Med Biology -
Indiana Wesleyan University
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