ERICA HEIDEPRIEM
Austin,TX
Summary
Dynamic leader with a proven track record, driving hospitality transformations and optimizing resource allocation. Expert in P&L oversight and process optimization, I spearhead initiatives to enhance operational efficiency and boost revenue. Passionate about fostering collaboration and delivering exceptional patron experiences in unique, fast-paced environments.
Overview
7
7
years of professional experience
Work History
Director of Hospitality & Patron Experience
ZACH THEATER
Austin, TX
08.2024 - Current
- Strategic Roadmap: Leading a multi-year retail and hospitality transformation project, including a full renovation of the gift shop and bar operations.
- Process Engineering: Architected and implemented cross-departmental reporting systems to align Finance, Marketing, and Operations, increasing data transparency and workflow efficiency.
- Resource Optimization: Directing a team of 50+ staff and volunteers; redesigned staffing models to ensure 100% operational readiness across six high-volume service centers.
- Financial Management: Executing P&L oversight for all F&B and retail hubs, implementing cost-control measures, and pricing strategies to meet aggressive annual revenue targets.
Director of Sales & Client Relations
FLUENZ, INC.
Austin, TX
08.2018 - 08.2024
- Digital Transformation: Spearheaded the end-to-end launch of a new digital business line; managed the pivot from in-person to remote delivery, generating $1.5M in year-one revenue with consistent growth each subsequent year.
- Global Expansion: Directed the project lifecycle for 10 new international program locations across Latin America and Spain, managing complex logistics, local vendor negotiations, and market entry.
- Scalability & Growth: Optimized CRM workflows and automated communication systems, driving an 833% increase in revenue and a 939% surge in student acquisition.
- Stakeholder Leadership: Facilitated cross-functional collaboration between academic and tech teams to deliver high-touch, immersive, international, cultural programs.
Project Manager
YOGA WITH ADRIENE
Austin, TX
08.2018 - 05.2019
- International Event Delivery: Managed logistics and operations for four global VIP events, overseeing a 20-member cross-functional team and coordinating all international vendor relations.
- Operational Strategy: Established daily consultation frameworks and weekly Q&A protocols that streamlined lead generation and significantly boosted audience engagement metrics.
Education
Bachelor's Degree - Communication/Media
Skills
- Project Lifecycle (End-to-End)
- Resource Allocation
- Risk Mitigation
- Change Management
- P&L Oversight
- Process Optimization
- Budgeting & Forecasting
- Vendor Relations
- Multi-Venue Logistics
- Strategic Planning
- Zoho CRM
- Tessitura
- Toast POS
- MS Excel (Advanced)
- Google Workspace
- Slack
- Zoom
- Adobe Suite
Websites
Languages
- Spanish
- French
- English, Native
- Spanish, Working Proficiency
- French, Working Proficiency
Core Competencies
Project Lifecycle (End-to-End), Resource Allocation, Risk Mitigation, Change Management, P&L Oversight, Process Optimization, Budgeting & Forecasting, Vendor Relations, Multi-Venue Logistics, Strategic Planning, Zoho CRM, Tessitura, Toast POS, MS Excel (Advanced), Google Workspace, Slack, Zoom, Adobe Suite
Timeline
Director of Hospitality & Patron Experience
ZACH THEATER
08.2024 - Current
Director of Sales & Client Relations
FLUENZ, INC.
08.2018 - 08.2024
Project Manager
YOGA WITH ADRIENE
08.2018 - 05.2019