Thomas L. Barry
Summary
Experienced leader with a background in project management and market research. Competency in advanced data analytics and data collection methods. Extensive experience in large-scale projects and personnel management.
Overview
11
11
years of professional experience
Work History
Market Research Coordinator
EMD Serono
07.2022 - Current
- Coordinated and monitored market research progression from proposal to fielding between EMD Serono and vendors.
- Initiated and tracked US legal and safety approval processes for research materials.
- Edited and updated language in research materials to reflect US legal requirements.
- Tracked multiple US and global research projects simultaneously.
- Compiled monthly KPI reports for key accounts and presented to executives and department heads.
- Compiled and presented KPI reports for Oncology, Fertility and Endocrinology.
- Restructured SOPs for monthly reporting on key accounts.
- Streamlined data management and storage systems to simplify reporting processes.
Marketing Analyst
PartyLite
07.2021 - 03.2022
- Initiated market research studies and analyzed findings
- Reviewed marketing department's monthly analyses of customer acquisition data and campaign performance and made recommendations for improvement
- Assessed KPIs to achieve in-depth understanding of campaign performance
- Conducted trend forecasting and analysis
- Forecasted marketing trends based on previous data to adjust campaigns and maximize sales
- Coordinated with social media, public relations and other teams to execute product introductions
- Tracked key metrics and developed spreadsheets and data models
Campaign Manager
Integrate
04.2021 - 07.2021
- Worked with team to support book of media customers to build and launch campaigns on time, error free, and within budget
- Built integrations for real-time lead delivery
- Created and delivered customer-specific reporting
- Assisted internal PSO team with complex tasks as needed, such as seller posting challenges
- Used new and existing technologies to track time, workflow, and project tasks
- Worked proactively to check quality and troubleshoot potential delivery issues
- Provided performance and pacing monitoring as needed for delivery team or customer review
- Utilized CRM tools such as Sales Force to manage campaigns
Plane Captain
United States Marine Corps
01.2013 - 01.2018
- Promoted to rank of sergeant in 2018
- Designated training instructor from 2017-2018 specializing in night vision systems, loading evaluations and crew resource management
- Multiple overseas deployments in support of humanitarian aid and disaster response
- Personally managed, documented, and transported over $100,000,000 of assets with no loss or incident
- Crewed 1,200+ incident-free flight hours in C-130 aircraft as designated plane captain
- Awarded Naval Achievement Medal in 2018 for outstanding leadership and job performance
- Coordinated training and flight schedule for deployed and stateside units
- Awarded Humanitarian Service Medal in 2019 for humanitarian aid missions flown to San Juan, Puerto Rico in response to hurricane Maria
- Conducted administrative and scheduling duties as they related to the flight schedule and subordinate training requirements.
Education
Master Of Business Administration -
Suffolk University
Boston, MA12.2023
Master Of Science - Marketing
Suffolk University
Boston, MA05.2021
Bachelor of Science - Business Administration
Suffolk University
Boston, MA05.2020
Skills
- Data analytics (Excel/RStudio)
- Project management
- Presentation building/delivery (PPT)
- KPI analysis/interpretation
- Demand Forecasting
- Statistical Modeling
Timeline
Market Research Coordinator
EMD Serono
07.2022 - Current
Marketing Analyst
PartyLite
07.2021 - 03.2022
Campaign Manager
Integrate
04.2021 - 07.2021
Plane Captain
United States Marine Corps
01.2013 - 01.2018
Master Of Business Administration -
Suffolk University
Master Of Science - Marketing
Suffolk University
Bachelor of Science - Business Administration
Suffolk University
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