Thomas Burnett
Rome,GA
Summary
Innovative Marketing leader with 10+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
12
12
years of professional experience
Work History
Head of Marketing
Visualis Technologies
05.2022 - Current
- Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.
- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
- Conducted and evaluated market research to adjust marketing strategy to meet changing market and competitive conditions.
- Developed strategies to incorporate PR and media to further enhance brand and build market share.
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Redesigned user experience, site functionality and online merchandising to increase sales.
- Created official company page on various social media platforms to facilitate interaction with customers.
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Coordinated teams of design and implementation professionals to manage all project objectives.
- Utilized detailed market research, specific population demographics and lifestyle data to identify product target markets.
Worship Pastor
West Metro Church Of God
01.2020 - 01.2023
- Held worship team accountable for facilitating God-inspired worship and continually encouraged, equipped and empowered volunteers.
- Oversaw budget and programming for worship arts ministry and engaged outside services economically and responsibly.
- Recruited volunteers for choirs and worship teams. Thanks to recruitment campaign efforts, there was a 300% increase in volunteer and paid staff in this department.
- Performed as versatile vocalist and instrumentalist to support inspirational worship services.
- Oversaw all aspects of the production and technology department.
- Served as lead rebranding manager for two church rebranding projects, resulting in a 125%+ increase 6 months post the COVID-19 pandemic.
- Managed a complete overhaul of the church website, included SEO strategies and implementation.
Production & Technology Director
Calvary Baptist Church
01.2012 - 01.2019
- Recruited, managed, and motivated volunteers to be productive and engaged in serving at church in all aspects of the production and technology department. Tech team went from 6 volunteers to 20 in less than months thanks to recruitment campaign efforts.,
- Oversaw all aspects of the audio/visual infrastructure - front of house sound, front of house lights, front of house graphics, livestream audio, livestream video production.
- Web developer and designer.
- Social media management that saw over a 250% increase of followers on Facebook, Instagram, and YouTube.
- Marketing campaign manager for large-scale church events, seeing results with over 3000 attendees just from social media marketing alone.
- Lead graphic designer.
Education
Bachelor of Arts - Music
Jacksonville State University
Jacksonville, ALHigh School Diploma -
Pepperell High School
Lindale, GASkills
- Online Content Development
- Business Management Principles
- Corporate Strategy and Development
- Word Press, Webflow, & Squarespace Development
- Elementor Pro Proficiency
- Social Media Proficiency
- Ecwid Online Store Platform Management
- Shopify Online Store Platform Management
- Woo Commerce Online Store Platform Management
- C-Level Relationship Management
- Hubspot Management Proficiency
- Mailchimp Management Proficiency
- Adobe Suite Proficiency
- Canva Proficiency
- Copy Writing Specialist
- Marketing Material Design
- SEO Strategies & Implementation
- Blog Post Development
- Balanced Work Ethic
Timeline
Head of Marketing
Visualis Technologies
05.2022 - Current
Worship Pastor
West Metro Church Of God
01.2020 - 01.2023
Production & Technology Director
Calvary Baptist Church
01.2012 - 01.2019
Bachelor of Arts - Music
Jacksonville State University
High School Diploma -
Pepperell High School
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