Thomas Carrieri
Vestal,NY
Summary
Accomplished Social Media and Marketing Coordinator adept at cultivating audience engagement, fostering brand loyalty, and driving revenue growth through innovative strategies. Proven track record of creating impactful campaigns that deliver measurable results and exceed organizational goals. Skilled in leveraging advanced analytics to refine approaches and maximize ROI.
Overview
5
5
years of professional experience
Work History
Personal Brand Manager & Social Media Freelance Work
Self Employed
02.2022 - Current
- Grown a significant following on Twitter (X) (85k) and Instagram (124k) with a growing and engaged email list of over 6000
- Executed comprehensive social media strategies for diverse freelance clients, driving engagement and growth across platforms, including content creation, scheduling, and analytics management
- Write, design, and execute engaging content including text, video, images, gifs, and memes for various social media platforms
- Collaborate with companies to produce and distribute content for short-term advertising campaigns
- Content Featured on ESPN, Bleacher Report, Fox Sports, Sports Illustrated, and more.
Live Content/Programmer (Contractor)
DraftKings
01.2024 - 04.2024
- Orchestrated multi-platform content campaigns that informed DraftKings Sportsbook followers about latest sports events; achieving an increase in social media reach and engagement
- Created and integrated trend-centric sports graphics and memes via Photoshop, resulted in a 40% increase in social media engagement and 15% growth in follower count within three months
- Analyzed engagement and click-through data, leveraging platform-specific analytics to refine marketing strategies, resulting in an overall increase in user retention
- Fostered community engagement on DraftKings' social media by addressing user queries and feedback through direct messages and comments; resulting in overall user satisfaction
- Coordinated with the DraftKings marketing division to implement data-driven strategies, achieving overall brand visibility.
Marketing/Hubspot Admin
Market Veep
05.2021 - 06.2022
- Crafted and refined over 50 strategic technical proposals tailored to diverse client needs, resulting in a 30% increase in new business contracts within six months
- Streamlined contact databases by eliminating 5,000+ duplicate and invalid entries, reducing campaign costs by 20% and saving 15 hours per week on data management
- Developed custom objects, fields, and formulas, streamlining workflows and reducing processing time by significantly enhancing operational efficiency and accuracy
- Managed and scheduled social media campaigns using HubSpot, posting daily for multiple clients and enhancing brand visibility
- Provided support to Sales, Marketing, Design, and Executive Team improving overall efficiency.
Marketing & Sales Assistant
Danner Manufacturing
02.2021 - 05.2021
- Created content for corporate social media pages that led to a 60% increase in followers across Instagram, Twitter, and Facebook
- Generated impactful marketing materials for both digital and print media, leading to an improvement in campaign effectiveness and increase in overall brand recognition
- Conducted comprehensive research on market trends and KPIs; delivered actionable presentations that supported the marketing team in crafting strategies, resulting in a 22% increase in customer acquisition
- Created detailed and persuasive product listings for the company's website and Amazon page, leading to a reduction in customer inquiries and increased conversion rates
- Worked directly with the CEO of the company on launch of a new product line.
Marketing Intern
Brockport First Baptist
09.2019 - 05.2020
- Operated social media pages with daily content that led to an 80% increase in followers across Instagram, Facebook, and Twitter
- Redesigned the company website with a focus on mobile-first design and faster load times, achieving an improvement in site speed and a 35% increase in mobile user retention
- Wrote copy for the church's website and used SEO methods which led to an overall improvement in search rankings by 40%
- Crafted targeted promotional graphics with Adobe Photoshop, enhancing event visibility and contributing to a significant uptick in attendance
- Took high-quality photos and videos of weekly events to be used on all social media platforms.
Education
B.S. Marketing -
COLLEGE AT BROCKPORT
Brockport, NY05.2020
Skills
- Social media marketing, analytics, data analysis, SEO
Additionalskillscertifications
- Google Adwords, Analytics, Video, and Search certified
- HubSpot Certifications
- Proficient in all Microsoft Office applications
- Knowledge in Adobe Photoshop & Canva
- Ability to take high-quality photos and videos
- WordPress, Hubspot, Squarespace, Constant Contact, and Mailchimp experience
Timeline
Live Content/Programmer (Contractor)
DraftKings
01.2024 - 04.2024
Personal Brand Manager & Social Media Freelance Work
Self Employed
02.2022 - Current
Marketing/Hubspot Admin
Market Veep
05.2021 - 06.2022
Marketing & Sales Assistant
Danner Manufacturing
02.2021 - 05.2021
Marketing Intern
Brockport First Baptist
09.2019 - 05.2020
B.S. Marketing -
COLLEGE AT BROCKPORT
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