Thomas Cogdell

High-energy and hardworking Honors student and Marketing/Public Relations Intern experienced in assisting marketing department in advertising and promotional efforts. Conscientious overachiever committed to creating marketing messages to resonate with target audience. Dedicated team player recognized for consistently meeting deadlines while maintaining positive, personable demeanor. Multi-talented Writer well-versed in research, writing and editing wide range of content. Comfortable working with little oversight to write interesting, clean and clear copy. Skilled in content management systems, online content publishing software and SEO.

• Troon Golf: Generated a robust and structured marketing campaign for the opening of a new GolfZon entertainment venue in Scottsdale, Arizona. As CEO of my agency, I equipped the campaign with possible discounts for students and adults, influencers to engage digital outlets, and activations at a premier golf event (Phoenix Open). Extended connection with my team to elite athletes while fostering relationships with customers and executives to ensure success.

• Writing for Public Relations: Successfully created well-articulated strategies to disperse important campaign information to news outlets to generate more engagement and awareness.
• Public Relations Research: Discovered new ways to use information to generate more customer conversations while growing campaigns.
• Essentials of Marketing: Learned the basics of the marketing business and grew as a student in the marketing realm.
• Sports Marketing Campaigns: I worked with real-world clients to create engaging campaigns that pushed the needle and broke ground into new industries at my own risk.
• Sports and Media: Examined interactions between the public and the media through the lens of sports while analyzing campaigns to track their success
• Principles of Strategic Communications: I learned and grew in my knowledge of public relations while experiencing and practicing how to market to different target audiences.
• Sports Multimedia Journalism: I marketed sports campaigns on multiple media platforms while growing my portfolio and creating engaging news stories.