Thomas DeGrazia
Mahopac,NY
Summary
Results-driven Marketing Operations and Martech professional with experience leading scalable marketing technology, customer engagement, and operational initiatives in fast-paced, high-growth environments. Skilled in campaign operations, cross-functional collaboration, customer journey optimization, and leveraging data-driven insights to improve campaign velocity and operational efficiency. Proven ability to implement scalable solutions that enhance customer experience while maintaining brand integrity.
Overview
8
8
years of professional experience
Work History
Marketing Manager – Marketing Technology & Operations
FanDuel
2022.05 - Current
- Led marketing initiatives that enhanced customer engagement, and optimized lifecycle marketing strategies.
- Spearheaded the deployment of the customer loyalty program, strengthening retention initiatives.
- Coordinate the deployment of model-driven and data-informed marketing strategies.
- Partner cross-functionally with Marketing, Analytics, Product, Engineering, and Strategy teams to improve operational efficiency and streamline campaign delivery processes.
- Identify and implement Generative AI solutions that enhance operational scalability and improve the customer journey.
- Facilitated stakeholder meetings to communicate performance results, align priorities, and increase visibility into upcoming initiatives and roadmap planning.
Solutions Engineer – Credit Services
Charter Communications
2021.04 - 2022.05
- Developed reporting solutions and operational insights that enhanced risk management initiatives and streamlined business processes.
- Developed reporting solutions and operational insights to support risk management initiatives and improve business efficiency.
- Managed daily batch processing and operational updates for internal AI-driven solutions, ensuring timely and accurate data availability.
- Owned historical data backfill processes and training datasets that improved internal AI agent performance and optimization.
Associate / Manager – Data Validation & Reporting
Verisk Financial
2018.06 - 2021.04
- Managed analytical and operational initiatives to enhance financial data services and support business operations.
- Collaborated with internal stakeholders to streamline reporting processes, resulting in improved operational efficiencies.
- Delivered client presentations on benchmarking, industry insights, performance trends, and growth forecasting to inform strategic decisions.
Education
Bachelor of Science - Computer Information Systems
Mercy College
Dobbs Ferry, NYSkills
- Agentic AI Model Training and Integration
- Audience Management & Segmentation
- AWS Redshift & S3
- Amplitude
- Tableau
- Salesforce
- Segment
- Hightouch
- KNIME
- DBX
- Snowflake
- SQL
- Python
Timeline
Marketing Manager – Marketing Technology & Operations
FanDuel
2022.05 - Current
Solutions Engineer – Credit Services
Charter Communications
2021.04 - 2022.05
Associate / Manager – Data Validation & Reporting
Verisk Financial
2018.06 - 2021.04
Bachelor of Science - Computer Information Systems
Mercy College