Samantha Hartigan
Nanuet,NY
Summary
Experienced event coordinator skilled in personalized event planning. Known for cultivating strong client relationships and leading teams to execute over $2M in event sales. Utilizes corporate marketing and sales background to drive growth for hospitality venue events.
Overview
5
5
years of professional experience
Work History
Event Coordinator
Landmark Hospitality
Ridgwood, NJ
06.2023 - Current
- Assisted guests throughout the duration of an event by providing directions or answering questions about available amenities.
- Organized vendor contracts, negotiated fees, and ensured compliance with all regulations.
- Maintained an organized database of contacts using software applications like MS Excel and Access.
- Monitored budgeting process for each event to ensure cost efficiency.
- Supervised staff members responsible for registration desk setup and management during events.
- Developed event themes and concepts to ensure successful execution of events.
- Ensured effective communication between vendors and suppliers before, during and after the event.
- Collaborated with clients to identify their goals and expectations from the event.
- Managed logistics related to transportation, catering, entertainment, decorations for events.
- Conducted pre-event site visits, assessing venue suitability and identifying potential logistical challenges.
- Liaised with clients to understand their vision and requirements, customizing events to meet their specific needs.
Associate Media Buyer
Active International
Pearl River , NY
08.2021 - 01.2024
- Assisted in the development of creative briefs and collaborated with creative team on execution.
- Managed daily workflow tasks such as trafficking ads into various systems and platforms.
- Prepared presentations outlining campaign successes, challenges, and recommended strategies.
- Developed detailed media plans that included target audiences, reach goals, cost estimates, and placements.
- Participated in new business pitches by providing market insights on competitive landscapes.
- Generated monthly billing reports for client review and approval.
- Negotiated media buys and ensured campaigns met budget requirements.
- Streamlined processes by creating tracking documents for each campaign component.
- Communicated regularly with clients regarding campaign progress updates.
- Ensured compliance with legal regulations related to media buying activities.
- Monitored ad performance, identified opportunities to optimize campaigns, and provided reporting to clients.
- Coordinated with internal teams to ensure accuracy of all campaigns prior to launch.
- Maintained an up-to-date knowledge of industry trends through research activities.
- Conducted post-campaign analysis to measure success against objectives and provide recommendations for improvement.
- Managed multiple campaigns simultaneously while meeting tight deadlines.
- Collaborated with cross-functional teams such as Ad Operations, Sales, Marketing.
- Purchased and monitored advertising space in different publications for companies in sector.
- Reviewed customers' products, advertising history, and business to identify effective advertising solutions.
- Scheduled and attended weekly appointments with clients.
- Prepared advertising sales contracts and submitted to clients for sign off.
Assistant Buyer
Active International
Pearl River , NY
08.2021 - 07.2022
- Maintained accurate records of all purchases made by the company including details such as quantity ordered, cost per unit, payment terms.
- Developed and maintained relationships with vendors to negotiate cost savings opportunities.
- Reviewed invoices from vendors to ensure accuracy of items purchased and costs incurred.
- Created detailed reports related to purchasing activities for management review.
- Researched industry news to stay abreast of new developments in the buying field.
- Collaborated with marketing team on promotional campaigns for new product launches.
- Toured vendor sites to better understand product costs and meet and establish partnerships.
- Implemented strong product marketing strategies by collaborating with sales teams.
- Networked with potential distributors and customers to reach new markets and expand brand awareness.
- Stayed abreast of market trends and anticipated consumer needs and purchasing habits.
- Obtained information about customer needs and preferences by conferring with sales or purchasing personnel.
Student Accounts
Genesco University
Geneseo, NY
09.2019 - 05.2021
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
- Utilized advanced technical skills and expertise to troubleshoot complex problems and implement solutions.
- Completed day-to-day duties accurately and efficiently.
- Maintained updated knowledge through continuing education and advanced training.
Education
Bachelor of Science - Public Relations, Advertising, And Applied Communication
SUNY College At Geneseo
Geneseo, NY05-2021
Skills
- Catering Coordination
- Workflow Management
- Logistics Management
- Vendor Sourcing
- Special events planning
- Cost estimating
- Social Media Promotion
- Social Media Management
- Sales contract management
- Event calendar management
- Event Planning
- Operations Oversight
- Sales expertise
- Budget Development
- Client Relationship Development
- Contract Negotiations
- Social Media Marketing
- Vendor Relationship Management
- Events requirements gathering
- Budget Management
- Room Setup and Breakdown
- Guest Relations
- Sales and marketing strategy
- Corporate Events Planning
- Media Relations
- Managing events start to finish
- Staff Management
- Contract negotiation skills
- Market Analysis
- Event Marketing
- Schedule Management
- Client meetings
- Time Management
- Crisis Management
Affiliations
- Volunteer with Buddy Ball matching children with developmental disabilities to non-disabled buddies for 1-1 sports activities
- Fostering animals and volunteering services at shelters
- Internship with Rockland County conservation corp. maintained over 250 miles of local and county trails
Timeline
Event Coordinator
Landmark Hospitality
06.2023 - Current
Associate Media Buyer
Active International
08.2021 - 01.2024
Assistant Buyer
Active International
08.2021 - 07.2022
Student Accounts
Genesco University
09.2019 - 05.2021
Bachelor of Science - Public Relations, Advertising, And Applied Communication
SUNY College At Geneseo
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