Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Hi, I’m

Thomas Hood

Arlington,TX

Summary

Results-driven Marketing, Sales & Operations Specialist with over 15 years of comprehensive experience in music industry marketing, digital media strategy, project management, and business operations. Expertise in leading high-impact marketing campaigns, building successful brands, scaling operations, and driving sustainable revenue growth. Adept at combining creative thinking with analytical insights to deliver strategic marketing initiatives and operational excellence.

Operations professional with substantial experience in optimizing processes and driving operational efficiency. Expertise in project management, process improvement, and logistics coordination. Strong focus on team collaboration and achieving measurable results. Known for adaptability and reliability in dynamic environments.

Overview

19
years of professional experience

Work History

Intercept Music / Virgin Music Group

Marketing, Sales & Operations Specialist
05.2023 - 03.2025

Job overview

  • Acted as a primary liaison for artists and labels, providing comprehensive marketing strategy, distribution setup, and ongoing platform guidance, consistently working 40+ hours weekly
  • Managed and distributed weekly newsletters, highlighting notable releases, strategic marketing insights, and internal news
  • Developed and executed targeted digital advertising campaigns across YouTube, Facebook, and Instagram, significantly increasing artist engagement, streaming figures, and merchandise sales
  • Led social media management, created dynamic content calendars, and produced creative assets ensuring cohesive brand presence
  • Built customized websites and landing pages for artist promotions and online merch stores, enhancing digital presence and sales opportunities
  • Spearheaded marketing proposals and managed campaign rollouts, notably including high-profile projects like Madd Housze collaboration featuring Grammy-winning artist 50 Cent
  • Directly managed premier accounts: Viral New Wave LLC: 206 artists, 1M monthly streams, $1.96M annual revenue
  • Intercept MX: 26 artists, 6.2M+ total streams
  • Rocket City Records: Managed onboarding and strategic development for 7 new artists
  • Oversaw meticulous release scheduling, ensuring campaign strategies were optimized for maximum impact
  • Collaborated with internal teams for platform training, account representative onboarding, and efficient internal workflow optimization
  • Played an integral role in the launch of new services in the Intercept Music Store, facilitating upsell opportunities across multiple accounts
  • Demonstrated exceptional capacity in scaling operations while maintaining high-quality standards

Hood Boy Entertainment

Owner | Audio Engineer | DJ
03.2006 - 05.2024

Job overview

  • Grew listener base to over 2,000 with high ratings and strong sponsorship relations
  • Enhanced user engagement through curated playlists, vibrant event hosting, and high-quality live audio productions
  • Managed day-to-day operations, including finance, HR, and PR, driving continuous revenue growth
  • Implemented aggressive marketing and cost-control strategies, using analytics-driven decision-making to ensure operational efficiency
  • Produced comprehensive analytical reports, employing Google Analytics for client performance metrics and strategic resource allocation

SM1 Entertainment Worldwide LLC/Sony Music

Vice President and Director of Marketing
07.2019 - 04.2023

Job overview

  • Directed a skilled team of graphic artists, CRM admins, and marketing coordinators, increasing web traffic by 30% via integrated social strategies
  • Created and executed cross-departmental marketing plans, enhancing online presence and sales revenue
  • Performed comprehensive web testing, troubleshooting, and optimized user experiences, boosting retail conversions
  • Designed and developed multiple websites with integrated e-commerce platforms and responsive designs
  • Collaborated closely with sales to align marketing strategies, promoting consistent business growth and brand elevation

Thomas Hood Designs

Freelance Web Designer
01.2015 - 01.2023

Job overview

  • Specialized in creating user-friendly, client-maintainable WordPress websites using advanced HTML/CSS and PHP coding practices
  • Ensured seamless transition from design to development, achieving smooth go-live processes and ongoing client satisfaction
  • Managed SEO and digital marketing campaigns, significantly boosting client visibility online and across search engines
  • Developed visual content and graphical elements for diverse digital platforms, enhancing user experience and site traffic
  • Designed user interface to meet client specifications,
  • Developed graphic and image assets for both content and digital marketing efforts.

DeVry University

Project Manager
01.2017 - 06.2019

Job overview

  • Managed web-based projects from conception through completion, ensuring responsiveness, mobile compatibility, and adherence to accessibility standards
  • Built database-driven PHP applications to fulfill complex project requirements
  • Maintained comprehensive cost control, ensuring on-budget, timely project delivery through strategic resource management and effective change control
  • Utilized customer feedback to refine project strategies and optimize long-term business objectives

Education

DeVry University
Irving, TX

Website Development Certificate

University Overview

Honors graduate; Dean’s List recognition.

Skills

  • Digital Marketing & Strategy: SEO, SEM, Social Media Marketing, Content Marketing, Analytics
  • Web Development & Design: HTML/CSS, JavaScript, PHP, WordPress, Webflow, Responsive Design
  • Graphic Design: Adobe Creative Suite (Photoshop, Illustrator, Lightroom), Branding, Visual Content
  • Project Management: Budgeting, Resource Management, Agile Methodologies, Timeline Management
  • Operations Management: CRM Administration, Operational Leadership, Strategic Planning
  • Communication & Team Leadership: Stakeholder Collaboration, Employee Training, Mentorship
  • Programming: HTML5, CSS3, JavaScript, PHP, MySQL
  • Tools: WordPress, Webflow, Adobe Creative Suite, Dreamweaver
  • Marketing: Google Analytics, Google Ads, Facebook Ads, HubSpot CRM
  • Operational efficiency
  • Planning and coordination
  • Cross-functional communication
  • Project management

Accomplishments

Accomplishments
  • Successfully managed accounts generating multi-million-dollar revenues.
  • Grew client social media presence to millions of views through targeted strategic campaigns.
  • Consistently achieved high-performance metrics through analytics-driven marketing and operations management.

Timeline

Marketing, Sales & Operations Specialist
Intercept Music / Virgin Music Group
05.2023 - 03.2025
Vice President and Director of Marketing
SM1 Entertainment Worldwide LLC/Sony Music
07.2019 - 04.2023
Project Manager
DeVry University
01.2017 - 06.2019
Freelance Web Designer
Thomas Hood Designs
01.2015 - 01.2023
Owner | Audio Engineer | DJ
Hood Boy Entertainment
03.2006 - 05.2024
DeVry University
Website Development Certificate
Thomas Hood