Dynamic leader with a proven track record at Travel + Leisure, adept in strategic planning and market penetration. Excelled in building partnerships and leading teams to surpass targets through innovative marketing strategies and effective budget management. Skilled in market analysis and team leadership, achieving significant results.
Proactive and achievement-oriented Marketing leadership bringing 8 years of marketing and leadership experience with special emphasis helping Vacation ownership clientele. Articulate communicator, natural leader and organized manager.
Marketing professional with reputation for consistently delivering impactful marketing strategies and campaigns. Recognized for collaborative approach and achieving results through effective teamwork and adaptability. Skilled in face to face marketing, brand management, and strategic planning with focus on meeting organizational goals.
Shapes Strategy
•Develop and implement tactical marketing plans to exceed plan; tour flow; cost/sales efficiency and net volume targets for local Marketing.
•Recruit, hire and train Team Members for Marketing programs.
•Manage and refine the relationship with Resort Operations, Business Management, Sales and Direct Marketing.
•Manage and coordinate all tour flow for respective Sales Centers.
•Develop, refine and implement processes for Marketing programs.
•Develop and implement Marketing Reward and Recognition programs and Team Member action plans to increase TM satisfaction, retention and engagement
•Maintain performance management standards, work with Manager of business ops to change, or create new compensation plans and reporting Marketing programs.
•Develop and manage relationships with local vendors, attractions, restaurants and hotel partners to support regional needs.
Drives Execution
•Coordinate tour schedule and availability locally with Business Management team and Direct Marketing
•Partner with Direct Marketing to ensure customer satisfaction of all Direct Marketing booked tours
•Handle all Marketing related guest issues
•Handle all NQ’s for Marketing tours
•Handle owner issues in the lobby or Sales centers
•Responsible for Marketing presence at Sales Centers, within the property and/or special events.
Build and Lead Talent
•Responsible for ongoing training to increase production
•Work with HR to have all new Team Members attend New Hire Orientation and other training programs as needed.
•Proactively seek and schedule ongoing workshops and training sessions to support maximum production, team building and corporate culture.
•Coach the Marketing team in Guest Service and Booking on an on-going basis.
Drive for Results
•Monitor the Marketing Coordinator’s sales pitches and customer interaction on a consistent basis
•Facilitate all marketing initiatives on the floor
•Responsible for saving no-shows and cancelled tours
•Responsible for ensuring bounce-back packages are being offered to guests who can’t tour at all desks
•Pro-actively engage all guest touch points in the lobby
•Responsible for monthly reviews and maintaining monthly goals
After taking role in Daytona Beach Ocean Walk resort in 2019, I managed to train and develop a team to break every record in Daytona Beach for Sales/Marketing. Raising percentages from 46% on Owners and 6% on non-owners to reach 58% on Owners and 24% on non-owners before taking a promotion in St. George Utah.