Thomas Knapp
Ponte Vedra Beach,FL
Overview
9
9
years of professional experience
1
1
Certification
Work History
Freelance Writer
Do or Drink LLC
VP of Business Development
T.A.G. Golf Co.
Ponte Vedra Beach, FL
06.2023 - Current
- Spearhead initiatives to identify and cultivate new business opportunities, contributing to significant revenue growth.
- Maintain and strengthen relationships with existing clients, ensuring high levels of satisfaction and long-term partnerships.
- Oversee the social media marketing strategy, driving brand awareness and engagement through targeted campaigns and content management.
- Collaborate with cross-functional teams to align business development strategies with company goals, enhancing overall operational efficiency.
Social Media Manager
Beach Daze Hat Co.
01.2023 - Current
Sr. Player Development Manager
PointsBet
06.2022 - 03.2023
- Integral contributor to the outside sales team, driving impressive results by generating more than $500,000 in gross handle, showcasing a consistent ability to deliver substantial revenue growth
- Skillfully oversaw a substantial client portfolio of 75+ accounts spread across 14 states, nurturing client relationships, ensuring satisfaction, and sustaining long-term partnerships
- Collaborated seamlessly with the Customer Service and Trading teams around the clock, reinforcing a unified approach that led to exceptional client experiences and enhanced operational efficiency.
Social Media Coordinator
PointsBet
08.2020 - 06.2022
- Collaborate cross-functionally with sales, product management, and web development teams to architect precise marketing campaigns spanning multiple platforms, harmonizing brand messaging and maximizing interaction
- Strategize, execute, and meticulously monitor social media content and campaigns via a sophisticated editorial calendar, ensuring precision in reach, resonance, and effectiveness
- Innovate compelling marketing content, encompassing vibrant blogs, captivating promotional materials, and persuasive social media advertisements, strategically heightening PointsBet's digital footprint and captivating the target audience.
Content and Relationship Specialist
GOLFTEC
11.2019 - 08.2020
- Orchestrated a comprehensive social media presence across platforms such as Instagram, Twitter, Facebook, and YouTube, engaging the golf community through strategic content curation, fostering vibrant online interactions, and amplifying GOLFTEC's brand voice
- Drove the creation of impactful weekly written pieces for the GOLFTEC blog, captivating readers with insightful golf-related content while also crafting compelling press releases to communicate the brand's latest developments and achievements
- Forged and nurtured meaningful connections with key golf-industry figures and strategic partners, cultivating valuable relationships that propelled collaboration, strategic alliances, and elevated brand positioning within the competitive golf market.
Club Fitter
PGA Tour Superstore
08.2018 - 10.2019
- Leveraged expert knowledge of premier golf equipment brands to provide personalized recommendations, ensuring golfers receive optimal club selections that resonate with their preferences.
Contributing Writer & Content Creator
Pinstripe Alley
01.2017 - 10.2018
- Produced compelling weekly video content, strategically tailored to captivate and grow the Pinstripe Alley Facebook community, resulting in increased brand affinity and user engagement
- Crafted impactful feature stories focused on the New York Yankees, resonating with a targeted audience and contributing to the platform's reputation and reach.
Sports Clerk
Orlando Sentinel
08.2017 - 06.2018
- Crafted and edited engaging stories tailored for diverse platforms, including social media and digital channels, amplifying the newspaper's sports content's reach and impact
- Seamlessly contributed to the editorial process, ensuring the delivery of compelling sports narratives across various mediums, including social media and digital platforms.
Production Intern
Golf Channel
05.2015 - 08.2015
- Facilitated efficient cross-team collaboration, contributing to the seamless production of acclaimed shows like The Swing Fix, School of Golf, and Morning Drive
- Supported project management efforts by meticulously organizing schedules, resources, and deliverables, ensuring the timely and effective execution of key programs.
Education
Bachelor of Arts -
Ohio University
Athens, OHSkills
- Content Creation
- Project Management
- Creative Problem-Solving
- Management
- Growth Mindset
- Emotional Intelligence
- Content and Relationship Specialist
- Club Fitter
- Contributing Writer & Content Creator
- Sports Clerk
- Production Intern
- Social Media Manager
- Freelance Writer
- Video Editing
- Digital Marketing
- Microsoft Office
- Sales Analytics
- Presentation software
- Email Marketing
- Social Media Management
Certification
Udemy Certifications - Adobe Premier Pro & SEO + Wordpress
Timeline
VP of Business Development
T.A.G. Golf Co.
06.2023 - Current
Social Media Manager
Beach Daze Hat Co.
01.2023 - Current
Sr. Player Development Manager
PointsBet
06.2022 - 03.2023
Social Media Coordinator
PointsBet
08.2020 - 06.2022
Content and Relationship Specialist
GOLFTEC
11.2019 - 08.2020
Club Fitter
PGA Tour Superstore
08.2018 - 10.2019
Sports Clerk
Orlando Sentinel
08.2017 - 06.2018
Contributing Writer & Content Creator
Pinstripe Alley
01.2017 - 10.2018
Production Intern
Golf Channel
05.2015 - 08.2015
Freelance Writer
Do or Drink LLC
Bachelor of Arts -
Ohio University