Summary
Overview
Work History
Education
Skills
Timeline
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Thomas L. McDermott

Revenue Growth Officer
Atlanta,GA

Summary

Strategic sales & marketing leader with a proven track record of driving revenue growth and optimizing market penetration. Successfully led cross-functional teams to achieve significant milestones, enhancing overall business performance. Demonstrated expertise in revenue strategy development and relationship management. Entrepreneurial spirit with a forward-thinking approach focused on company success and competitive growth. Skilled in identifying opportunities and implementing practical business strategies. Committed to staying informed about the latest trends, technologies, and best practices. Seeking a full-time role that offers professional challenges and leverages interpersonal skills, effective time management, and problem-solving expertise.

Overview

23
23
years of professional experience

Work History

Chief Revenue Officer (Fractional)

The Bestige Group
11.2013 - Current
  • Driving all Sales Capturing New Business.
  • Created the Go-to-Market Sales strategy with current product owners.
  • Current and Past Clients: Isaak Books, Response Mine Interactive, Mayo Clinic, EduCare.Health, Remediation Group, My Allergy Detective, Decooda Data Platform, FussFoo, J Hoss Global, Hawks Nest.
  • Achieved consistent year-on-year revenue growth by setting ambitious targets and motivating the team to exceed expectations.
  • Successfully negotiated favorable contract terms with major clients, enhancing profitability margins for the company.
  • Inspired customer success leadership to define and deliver on customer value proposition without sacrificing profitability targets.
  • Spearheaded successful product launches, driving significant increases in revenue growth.
  • Delivered information on market insights, pricing shifts and competitive analysis to senior executives.
  • Reduced churn rate significantly by implementing proactive account management practices focused on customer success.
  • Implemented robust performance metrics to evaluate and improve individual and team performance.
  • Introduced cutting-edge CRM tools that improved data-driven decision-making across the organization.
  • Scaled product offerings with emphasis on revenue growth, operational efficiency and speed of execution.
  • Oversaw the development of innovative pricing models that increased competitiveness while maintaining healthy profit margins.
  • Championed a company-wide culture of accountability which contributed to sustained revenue growth over multiple years.
  • Cultivated strong relationships with clients, resulting in long-term contracts and valuable referrals.
  • Expanded market presence through strategic partnerships and alliances with key industry players.
  • Optimized sales processes for increased efficiency and productivity within the team.
  • Fostered an environment of continuous improvement, leading to enhanced sales team capabilities.
  • Boosted overall company revenue by developing and implementing effective sales strategies.
  • Drove operational excellence at every stage of sales funnel and buyer journey and developed innovative strategies to sell to existing partners and consumers.
  • Streamlined internal communication channels for better collaboration among cross-functional teams.
  • Enhanced customer satisfaction levels, leading to increased repeat business and client loyalty.
  • Collaborated closely with marketing teams to develop targeted campaigns that drove lead generation efforts.
  • Developed and executed a go-to-market strategy to drive company success in exceeding revenue and profitability goals.
  • Developed comprehensive training programs for new hires, ensuring their rapid integration into the team.
  • Managed a high-performing sales team, consistently achieving or surpassing quarterly revenue goals.
  • Developed key operational initiatives to drive and maintain substantial business growth.
  • Built productive relationships with industry partners and competitors to support strategic business objectives.
  • Cultivated forward-thinking, inclusive, and performance-oriented business culture to lead industry in innovation and push progress.
  • Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
  • Established a strong sales pipeline with targeted prospecting and lead generation techniques.
  • Created succession plans to provide continuity of operations during leadership transitions.
  • Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
  • Developed innovative sales and marketing strategies to facilitate business expansion.
  • Devised and presented business plans and forecasts to board of directors.
  • Analyzed industry trends and tracked competitor activities to inform decision making.
  • Monitored key business risks and established risk management procedures.
  • Cultivated company-wide culture of innovation and collaboration.
  • Directed technological improvements, reducing waste and business bottlenecks.
  • Initiated strategy to drive company growth and increase market share and profitability.
  • Managed financial, operational and human resources to optimize business performance.
  • Represented organization at industry conferences and events.
  • Established and maintained strong relationships with customers, vendors and strategic partners.

Founder

Mason Grace Consulting
07.2006 - Current
  • Consulting as an independent representative for software companies, traditional & digital agencies.
  • Responsible for revenue growth while consulting the digital arm of the organization.
  • Trained professionals in digital marketing, SEO, SEM, Social Media, Lead Generation and Data Analytics.
  • Developed, executed and managed online marketing initiatives for Media Brokers International.
  • EVP Business Development and Marketing for OfficeArrow.
  • Created marketing strategies via Search Engine Marketing & Optimization (SEM & SEO), e-mail marketing, social media and affiliate marketing, mobile marketing for MBI.
  • Launched LeadLocal.net: a lead generation network for the Home Services industry.
  • Trained and educated teams on Google Analytics: RTO Software, WaterPik.
  • Directed social media monitoring solutions: ILD.
  • Liaison and primary digital consultant for several traditional and digital agencies.
  • Consulted for: Media Brokers International (MBI), RTO Software, Office Arrow, Coffee AM, Decooda LLC, Response Mine Interactive, Ionic Security, The Bestige Group.
  • Established a successful business by identifying market needs and developing innovative solutions.
  • Negotiated favorable contracts with suppliers, reducing costs while maintaining product quality.

Director of Business Development

Ionic Security (Acquired by Twilio)
02.2019 - 09.2022
  • Developed Ionic's Inside sales team - Business Development Rep's (BDR's) for North American & UK Territories.
  • Identified target audience and created Go to Market Strategy for SMB/Enterprise Sales team.
  • Presented Ionic's capabilities and value proposition with Sales engineers to prospective organizations through demos, webinars, podcasts, and industry events.
  • Collaborated with CMO, CRO & Global VP of Sales on Go to Market Strategy.

Director of Sales

WorthPoint Corporation
06.2012 - 11.2013
  • Establishing an infrastructure where sales, marketing and customer support teams are fully integrated and equally responsible for revenue generation.
  • Measure and analyze sales and marketing productivity across all channels.
  • Identify and remove defects to increase sales and marketing effectiveness and efficiency and implementing a systematic process of continuous improvement.
  • Increased membership base by 20% from 25,000 to over 30,000 members.
  • Decreased monthly burn rate from $250,000 a month, to break even.
  • Created Content Marketing Strategy saving $400,000 in licensing & marketing dollars.
  • Boosted ad revenue by 20% by targeting niche audience.
  • Created Customer Advocate and Win Back Team.
  • Over saw SEO & SEM strategy for 175 million webpages.
  • Managed and launched 25 Multichannel Network Partnerships.
  • Negotiated 2 Strategic Partnerships with Spike & HGTV shows personalities.
  • Assisted in acquisition of subsidiary GoAntiques.com.
  • Integrated new billing system to create improved data efficiencies.
  • Architected Go-to-Market strategy with CTO & CEO.

Director of New Business Development

Office Arrow (Acquired by RapidBuyr)
06.2010 - 06.2012
  • Digital Sales & Marketing Consulting overseeing ad revenue, product development and strategic partnerships.
  • Assisted in the development and launched the first B2B daily deal/group buying offering.
  • Overhauled OA's advertising strategy for niche community of entrepreneurs and small business owners.
  • Oversaw integration of marketplace for small business needs.
  • Managed SEO & SEM strategy.
  • Restructured pricing and product offerings for OA's subscription service.
  • Managed and reported critical user efficiencies from Google and Yahoo Analytics.

Senior Account Executive & Team Lead-Southeast

Google, Inc.
01.2002 - 06.2006
  • Driving Revenue and Client Satisfaction by calling on high-level business decision makers (CxO) from SMB to Fortune 100 companies.
  • Managed the sales operations teams for the Retail and Finance verticals.
  • Duties included engaging and growing revenue for existing and new accounts with a “Speed to Revenue Mentality.”
  • Maintained relationships senior leaders in marketing including, CMO's and SVPs of advertising.
  • Identified and assisted in the development of the Southeast sales operations and managing the sales efforts including sales processing, sales forecasting, penetration tracking/reporting and overall sales execution of the territory.
  • Exceeded budgets and company objectives for 14 quarters.
  • Grew LendingTree.com account from $5,000 a month to an est. $44,000 a day within 4 years.
  • Managed, recruited and led 2 teams to $74 million in annualized business.
  • Averaged over 117% of team & individual goal over 4 years, with a peak of 236%.
  • Fortune 1000 clients: Bank of America, General Electric, SunTrust, Wachovia, Wells Fargo, CIT Group, Equifax, Capital One, Western Union, Ryder System, GMAC, Con-Agra, Sara Lee, Champion Clothing, Burt's Bee's, NAPA Auto Parts, Wal-Mart, Food Network, IAC, Coca-Cola, John Deere, The Home Depot, Lowe's, Macy's, SAS, Tiger Direct, JC Penney, Radio Shack, Office Depot, Neiman Marcus, Dillard's, Best Buy, Auto Nation, LendingTree.

Education

Bachelor of Science - Business Administration And Management; Marketing

Clarion University of Pennsylvania
Clarion, PA

Skills

  • Sales lead qualification
  • Client relationship management
  • Collaborative issue resolution
  • Data-informed decision making
  • Sales technology
  • Revenue optimization
  • Adaptability and flexibility
  • Transformative leadership
  • Complex Problem-solving
  • Sales leadership
  • Digital marketing

Timeline

Director of Business Development

Ionic Security (Acquired by Twilio)
02.2019 - 09.2022

Chief Revenue Officer (Fractional)

The Bestige Group
11.2013 - Current

Director of Sales

WorthPoint Corporation
06.2012 - 11.2013

Director of New Business Development

Office Arrow (Acquired by RapidBuyr)
06.2010 - 06.2012

Founder

Mason Grace Consulting
07.2006 - Current

Senior Account Executive & Team Lead-Southeast

Google, Inc.
01.2002 - 06.2006

Bachelor of Science - Business Administration And Management; Marketing

Clarion University of Pennsylvania

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Thomas L. McDermottRevenue Growth Officer