Figma
Lead Product Designer
Equinox Games / Kūbs
, QUEBEC
10.2023 - 01.2025
- Concurrent Multitasking & Divergent Project Leadership: Demonstrated the ability to manage multiple simultaneous projects and divergent tasks across Kūbs’ & Equinox Games’ distinct product lines, ensuring each initiative received focused, tailored leadership while maintaining overall strategic cohesion
- Strategic Product Leadership: Led product strategy and design of Kūbs (aka Stax), a SaaS platform centralizing accounts, analytics, and AI-assisted product management for game designers
- Developed a scalable design system and responsive landing page to boost workflow efficiency and user engagement
- Agile Collaboration: Employed iterative design cycles within agile frameworks, working closely with product developers and managers
- Refined wireframes and high-fidelity prototypes through continuous user testing and A/B experiments
- Documentation & Handoff: Produced comprehensive design documentation—including style guides and interaction blueprints—to ensure smooth handoffs to engineering teams and adherence to best practices
- Accessibility Focus: Integrated accessibility principles throughout the design process, ensuring interfaces met or exceeded Section 508 and WCAG standards
- Diverse Game Interface Innovation: Crafted engaging product interfaces whose visual identities resonated with diverse target audiences for casual, casino, and FPS video game titles (DropX, DinoDex, BedWars)
- Immersive Visual Identity Creation: Developed cohesive themes, backstories, branding, design systems, and graphical assets for casino games (e.g., Cluckin' Cross, Tumbleweed, Putting Green, Bases Loaded, Mutant Money) that balanced playful aesthetics with functional clarity
- Responsive & Platform-Adaptive Design: Engineered responsive game interfaces that maintained visual consistency and intuitive interaction across desktop, mobile, and kiosk platforms
- Interactive Gameplay Feedback: Integrated dynamic animations and interactive elements to provide real-time visual feedback, enhancing critical in-game communication and player experience
- User Research-Driven Iteration: Leveraged user research and iterative testing (using Maze & Dovetail) to validate design decisions, resulting in improved retention and gameplay mechanics
- Cross-Functional Collaboration: Collaborated closely with game developers and production teams to align creative design with technical requirements, ensuring robust functionality and compelling visuals.
- Streamlined the design process for better efficiency by creating reusable style guides and UI components.
- Created visuals and renderings communicating product design concepts.
- Elevated brand identity with cohesive and aesthetically pleasing design elements across all product lines.
- Coordinated with developers throughout the entire product lifecycle, ensuring alignment between design vision and technical specifications.
