Thomas Meredith

RTM Consulting provides strategic and operational advisory services to service organizations. RTMC offers a full range of services around project and portfolio management, service business optimization, digital transformation, and training.

• Oversee all aspects of marketing for the company including marketing programs, marketing communications, demand generation, branding, public relations, social media, analytics, advertising, trade-shows, webinars and other initiatives.
• Create company messaging and positioning to differentiate products/services in the market and expand visibility through email, website, sales decks, marketing collateral, and more.
• Increase brand and marketing channel performance across the organization to drive consistent year to year revenue growth.
• Manage the execution and effectiveness of company's virtual and in-person events.
• Collaborate with CEO and Managing Partners to develop marketing roadmap to expand into new markets/industries.
• Develop and maintain digital marketing strategy to grow prospect database and increase engagement - average open rate up to 25%.
• Created partner/sponsorship program to grow brand awareness that now includes 12 active partners generating $75+k in 2022.

Bolt Access is the nation’s leading online insurance wholesaler of products and services for the P&C industry and is dedicated to the success of independent agents nationwide.

• Created marketing and social media promotional campaigns in support of lead generation and member agent retention.
• Developed and implemented website enhancements including content creation, user interface, and lead capture to improve company’s inbound marketing and SEO strategies.
• Managed public relations and corporate communications, key messages, and press releases for external company communications.
• Successfully created and launched all company’s social media initiatives including social media releases, Twitter account, Facebook page, LinkedIn group, company e-newsletter, and company blog.
• Drove social media initiatives for brand awareness, lead generation, and pipeline growth.
• Designed and executed creative design for email messaging, direct mail pieces, and marketing collateral to member agents.
• Monitored day-to-day campaign performance and measure the success of online initiatives.

QuickArrow was a professional services automation software developer that was successfully acquired by Oracle.

• Drove the PR/AR strategy, plans, key messages, and press releases for all company announcements.
• Cultivated more than 50 ongoing, reciprocal media relationships and proactively pursued editorial calendar opportunities to perpetually pitch media outlets.
• Successfully launched and drove adoption of company’s client-facing online community.
• Managed industry analyst relations program, including inquiries, briefings, product reviews, and client case studies.
• Drove marketing initiatives including key industry associations, executive speaking engagements, and company trade shows.
• Collaborated with executive, engineering, product management, and sales teams to develop and deliver on the corporate communication strategy.
• Leveraged strategic creativity best practices to ensure a consistent look among all collateral, including product and marketing materials and email campaigns.