Thomas Murray
Student
Rochester,NY
Summary
Results-driven Business Administration student with a Marketing minor and hands-on experience driving revenue through sports marketing, digital campaigns, and retail leadership roles. Executed high-impact social media and Klaviyo email promotions during internship with the Rochester Red Wings, contributing to measurable engagement and a 30% revenue increase. Strong background in performance analytics, relationship building, and team leadership in fast-paced, customer-focused environments, with a proven ability to translate strategy into results.
Overview
5
5
years of professional experience
Work History
Marketing Internship
Rochester Red Wings
05.2025 - 08.2025
- Created and scheduled engaging social media content across Instagram, TikTok, and other platforms, boosting fan engagement and reach.
- Assisted with email marketing campaigns using Klaviyo, contributing to a 30% revenue increase from the Bruce the Bat Dog promotion.
- Collaborated with graphic designers and team store managers to develop merchandise promotions and marketing assets.
- Analyzed engagement metrics from campaigns and recommended improvements to optimize future performance.
- Supported game-day marketing operations, including themed promotions, fan experience events, and sponsor activations.
Manager
University Hots
08.2023 - Current
- Oversee day-to-day operations, ensuring a smooth workflow and high customer satisfaction.
- Manage inventory, place orders, and handle vendor relations to maintain a well-stocked, efficient kitchen.
- Train new employees on customer service, safety, and operational protocols, fostering a collaborative work environment.
Server
California Rollin II
05.2025 - Current
- . Delivered attentive, friendly, and efficient service in a high-volume sushi restaurant, ensuring excellent guest experiences.
- Took and entered orders accurately, coordinated with kitchen staff, and managed timely delivery of food and beverages.
- Handled cash and card transactions while maintaining accuracy and accountability.
- Maintained a clean and organized dining environment, consistently meeting health and safety standards.
- Built rapport with guests and provided menu guidance to encourage repeat business.
Sales Associate
Big Lots
11.2022 - 03.2025
- Assist customers with product inquiries, offering recommendations to drive sales and enhance customer experience.
- Maintain organized shelves and product displays to optimize store layout and enhance visual appeal.
- Process transactions efficiently, handling cash and credit transactions accurately.
- Participate in store promotions, helping to increase sales and achieve department goals.
Supervisor
Bill Gray's
04.2021 - 06.2025
- Lead team members in providing quality customer service, especially during peak hours.
- Ensure adherence to health, safety, and cleanliness standards, maintaining a welcoming environment for guests.
- Handle customer concerns promptly and professionally, consistently enhancing customer satisfaction.
- Mentor new team members, providing guidance on procedures and best practices.
Education
BBA - Business Administration with A Minor in Marketing
SUNY, Geneseo
Geneseo, NY05.2026
Skills
Social Media Marketing (Instagram, TikTok)
Email Marketing (Klaviyo)
Campaign Performance Analysis
POS Systems & Cash Handling
Data-Driven Decision Making
Market Research & Consumer Insights
Cold Outreach Confidence
Relationship Building
Promotional Campaign Execution
Content Scheduling & Planning
Team Leadership & Supervision
Conflict Resolution
Timeline
Marketing Internship
Rochester Red Wings
05.2025 - 08.2025
Server
California Rollin II
05.2025 - Current
Manager
University Hots
08.2023 - Current
Sales Associate
Big Lots
11.2022 - 03.2025
Supervisor
Bill Gray's
04.2021 - 06.2025
BBA - Business Administration with A Minor in Marketing
SUNY, Geneseo