THOMAS NEDDER
Redwood City,USA
Summary
Results-driven CEO with forward-thinking approach centered on company success and competitive growth. Demonstrated record of success in building successful teams and managing profitable operations and supply chains. An outstanding communicator who is always clear, informative, and able to forge relationships with people of all ages and from all social and cultural backgrounds. A natural leader, able to maintain composure and confidence in stressful situations, bringing discipline and control to uncertain environments.
Overview
22
22
years of professional experience
Work History
CEO
Neato Robotics Inc.
09.2019 - Current
- Change Management, formation of best-in-class management team
- Development of new industry-leading products for consumer robotics vacuum segment
- Responsible for worldwide Sales & Marketing of the company’s own branded products and B2B sales.
- Improved organizational structure by reallocating resources and redefining roles for greater efficiency.
- Managed financial, operational and human resources to optimize business performance.
- Streamlined business processes, resulting in increased operational efficiency across all departments.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Optimized supply chain operations for reduced costs and increased efficiency.
Vice President Business Development B2B
Sony Europe B.V.
04.2019 - 08.2019
- Head of Sony’s B2B Business Development in Europe
- Developing Sony´s Device and Professional products business across Europe in major industry segments such as Automotive, Industrial, Medical, and Telecommunication
- Creating synergies and value across various business categories
- Representing Sony´s B2B business at political level.
- Identified opportunities to improve business process flows and productivity.
- Analyzed industry trends and tracked competitor activities to inform decision-making.
- Developed effective business strategies to capitalize on emerging market trends.
- Evaluated product development strategies and prepared alternative approaches to goal achievement.
Managing Director
Sony Optiarc Europe GmbH
04.2007 - 08.2019
- Sole responsibility for initial Joint Venture between Sony and NEC which became 100% Sony subsidiary in April 2008 covering the EMEA, Latin America, and India
- Responsible for over € 7m capital and revenue of over USD 400m
- With workforce of 45 based in Europe, Latin America, and Asia
- Registered and established Company with support from Tokyo Management.
- Reduced operational risks while organizing data to forecast performance trends.
- Established high-performing executive team, recruiting top talent from diverse industries to drive organizational excellence.
Country Head
Sony Europe Ltd. – Zweigniederlassung Deutschland
02.2014 - 03.2019
- Head of Sony’s Consumer Business in Germany
- Reporting to “Head of Sales Europe” and “European President” in London
- Transforming company into most profitable subsidiary in Europe with over 10% OP
- Authorized to act and sign on behalf of the company independently
- Leading and providing strategic direction to 260 employees in Germany, Hungary, and UK, plus 400 promoters and 50 merchandisers via agencies, to achieve annual turnover of over USD 1,0 billion with healthy profit
- Planning budgets and activities to achieve market growth and profit targets in all categories
- Create tools for precise monitoring of customer profitability, inventory turns and freshness
- Develop online and offline business in all channels, plan strategic investments
- Restructure and optimize entire Sales and Marketing organization to achieve “best in class” personnel and reach sales and profit targets
- Development of individual training programs for employees, managers and talents
- Significant improvement of customer relationship to major “Key Accounts”.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
Vice President, Semiconductor and Electronic Solutions
Sony Europe Ltd.
04.2011 - 03.2014
- Head of Sony´s European Semiconductor and Solution Business such as Sensors, industrial batteries, car audio, medical research equipment and local engineering for TV tuners
- Reporting to European President and global Head of Semiconductor business in Tokyo
- Managed 185 employees across Europe, to serve customers in EMEA, Asia, and South America, achieving annual turnover of over USD 850m
- Championing innovation and Business creation in Telecom -, Automotive -, Medical –, Consumer, and Industrial – markets across Europe
- Diligently ensuring proper filing of patents, about 60 to 80 per year in Telco market
- Directing search for technical partnerships including investments or acquisitions for Sony HQ
- Establishing Medical Research-Equipment division of Sony Biometrical Ltd
- In Europe.
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
General Manager Sales
NEC Deutschland GmbH
12.2001 - 03.2007
- Heading Sales, Marketing Services for 3 Business units consisting of 40 employees across Europe, achieving total turnover of USD 430m with healthy profit reporting to Managing Director
- Generating 300% growth for Computer Storage Products business in 5 years
- Successfully establishing NEC as the leading brand in Germany & Europe for Display Solutions
- Holding full P&L accountability for International sales and marketing for channel, distribution, and MNO (Multi-National Operation) business
- Establishing European MNO and OEM business.
- Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
Education
Master of Science - Electrical Engineering
University of Applied Arts And Sciences
Hamburg03.1993
Skills
- Strategy development and execution
- Community Outreach
- Turnaround Management and Restructuring
- Business Development for Consumer and B2B
- Merger & Acquisition
- Setting up of New Business
- Strategic alliances and customer relationship management
- Planning and coordination
- Product development and expansion
- Executive Leadership
- Operational Efficiency
- Revenue Growth
Board Level Assignments
- Center of Management Studies, -Liebig-University Giessen, 04/18 - to date, , Board member
- German Chamber of Electronic Industry Association, 02/14 - 04/19, Board member
- Association of Consumer Electronics Industry, 02/14 - 04/19, Vice Chairman
- German Photo Industry Association, 02/14 - 04/19, Board member
Timeline
CEO
Neato Robotics Inc.
09.2019 - Current
Vice President Business Development B2B
Sony Europe B.V.
04.2019 - 08.2019
Country Head
Sony Europe Ltd. – Zweigniederlassung Deutschland
02.2014 - 03.2019
Vice President, Semiconductor and Electronic Solutions
Sony Europe Ltd.
04.2011 - 03.2014
Managing Director
Sony Optiarc Europe GmbH
04.2007 - 08.2019
General Manager Sales
NEC Deutschland GmbH
12.2001 - 03.2007
Master of Science - Electrical Engineering
University of Applied Arts And Sciences
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