Thomas Roberson
New Braunfels,TX
Summary
Dynamic Marketing Coordinator with a diverse background in digital marketing, social media management, customer service, and graphic design. Skilled in developing data-driven strategies and creating engaging content that enhances brand visibility and strengthens community engagement. Experienced in cross-platform advertising, SEO, event promotion, and graphic design, with expertise in Adobe Creative Suite for high-quality visual content. Known for exceptional organizational and customer service skills, I bring a collaborative approach to every project, consistently delivering innovative marketing solutions and impactful brand experiences.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Marketing Coordinator
Animal World & Snake Farm Zoo
05.2024 - Current
- Strategy Development: Analyze past marketing efforts to identify trends, strengths, and areas for improvement, developing data-driven strategies that align with the zoo's business objectives.
- Social Media Management: Oversee the zoo’s Facebook, Instagram, TikTok, and YouTube accounts with a structured content calendar, posting consistently to build engagement and foster a community feel among followers.
- Content Creation: Produce a variety of multimedia content, including photos, videos, blog posts, and short-form content, aimed at engaging audiences with educational and entertaining animal stories.
- Event Marketing: Promote key zoo events like Howl-O-Ween, organizing all marketing materials, social media promotions, and on-site branding efforts to enhance guest experience and participation.
- Volunteer Coordination: Manage volunteer efforts for events, coordinating tasks for photography, videography, and crowd engagement activities.
- Advertising Campaigns: Design and monitor social media ad campaigns to maximize reach and engagement, adjusting tactics based on metrics and insights gained from analytics.
- SEO and Website Management: Improve website SEO rankings by incorporating relevant keywords, managing blog content, and ensuring consistent brand messaging across digital platforms.
- Collaboration & Leadership: Act as the main marketing point of contact, guiding promotional campaigns, managing in-house projects, and fostering a cohesive and innovative approach to digital storytelling.
Food Court, Bakery, Front End
Costco
06.2018 - 05.2024
- Delivered excellent customer service by managing in-person and phone orders, ensuring order accuracy, and resolving issues promptly.
- Operated cash registers efficiently during peak and off-peak hours, contributing to a smooth customer checkout experience.
- Opened and supervised the bakery department, overseeing daily food preparation and maintaining an organized inventory count to support demand.
- Performed front-end support by assisting with customer inquiries and coordinating inventory counts to maintain stock accuracy.
Marketing Intern
Animal World & Snake Farm Zoo
02.2022 - 03.2023
- Social Media Management: Managed the organization’s social media profiles, developing and scheduling posts to engage audiences and build a consistent online presence.
- Campaign Advertising: Created targeted advertisements for campaigns, aligning visuals and messaging with overall brand goals to maximize reach and engagement.
- Content Planning: Coordinated content themes and timing across platforms to support ongoing campaigns and events.
- Performance Analysis: Monitored and analyzed social media and ad campaign performance, providing insights to optimize content and refine strategies.
Videographer
Summit Academy
06.2019 - 01.2021
- Freelance videography & post-production of videos used by the school for teacher introductions, new student orientation, and 2020 graduations
- Coordinating with teachers & students for interviews, directing specific shots, and organizing filming days for maximum efficiency.
Unit Director "The History of: Central City"
DAXEON Studios
05.2018 - 04.2019
- Schedule meetings involving videographers, scriptwriters, and lighting crew for project planning
- Organize meetings with city officials for contributions to the documentary
- Scout locations to be included in the documentary based on historical value and significance to the story
- Managing & filming interviews, ensuring the team followed a strict time schedule.
Education
Bachelor of Arts - Marketing, Business Administration
Wichita State University
Wichita, KS07-2024
High School Diploma -
The Academy of Charter Schools
Westminster05-2018
Skills
- Marketing Strategy & Campaign Management: Expertise in developing data-driven marketing strategies and managing end-to-end campaign execution
- Social Media Management & Content Creation: Skilled in creating, scheduling, and optimizing engaging content across platforms (Facebook, Instagram, TikTok, YouTube) to build brand awareness and community
- SEO & Website Optimization: Experienced in improving website traffic and SEO rankings through keyword research, content management, and analytical insights
- Customer Service: 7 years of experience delivering exceptional service, addressing customer needs, and fostering positive experiences
- Graphic Design & Adobe Creative Suite: Proficient in graphic design, video editing, and photography using Adobe Premiere Pro, After Effects, Photoshop, and Lightroom for high-quality multimedia content
- Digital Advertising & Analytics: Competent in creating targeted ads, analyzing performance data, and refining strategies to optimize reach and engagement
- Event Promotion & Coordination: Skilled in promoting events and coordinating on-site engagement activities, working closely with volunteers to enhance visitor experiences
- Project Management & Organizational Skills: Effective in maintaining structured content calendars and timelines, ensuring consistent posting and meeting marketing objectives
- Team Collaboration & Leadership: Strong leadership skills in coordinating tasks across departments, managing volunteers, and guiding promotional campaigns
- Digital Marketing
Certification
Google Analytics Certification
Timeline
Marketing Coordinator
Animal World & Snake Farm Zoo
05.2024 - Current
Marketing Intern
Animal World & Snake Farm Zoo
02.2022 - 03.2023
Videographer
Summit Academy
06.2019 - 01.2021
Food Court, Bakery, Front End
Costco
06.2018 - 05.2024
Unit Director "The History of: Central City"
DAXEON Studios
05.2018 - 04.2019
Bachelor of Arts - Marketing, Business Administration
Wichita State University
High School Diploma -
The Academy of Charter Schools
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