Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Thomas Roberson

Thomas Roberson

New Braunfels,TX

Summary

Dynamic Marketing Coordinator with a diverse background in digital marketing, social media management, customer service, and graphic design. Skilled in developing data-driven strategies and creating engaging content that enhances brand visibility and strengthens community engagement. Experienced in cross-platform advertising, SEO, event promotion, and graphic design, with expertise in Adobe Creative Suite for high-quality visual content. Known for exceptional organizational and customer service skills, I bring a collaborative approach to every project, consistently delivering innovative marketing solutions and impactful brand experiences.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Marketing Coordinator

Animal World & Snake Farm Zoo
05.2024 - Current
  • Strategy Development: Analyze past marketing efforts to identify trends, strengths, and areas for improvement, developing data-driven strategies that align with the zoo's business objectives.
  • Social Media Management: Oversee the zoo’s Facebook, Instagram, TikTok, and YouTube accounts with a structured content calendar, posting consistently to build engagement and foster a community feel among followers.
  • Content Creation: Produce a variety of multimedia content, including photos, videos, blog posts, and short-form content, aimed at engaging audiences with educational and entertaining animal stories.
  • Event Marketing: Promote key zoo events like Howl-O-Ween, organizing all marketing materials, social media promotions, and on-site branding efforts to enhance guest experience and participation.
  • Volunteer Coordination: Manage volunteer efforts for events, coordinating tasks for photography, videography, and crowd engagement activities.
  • Advertising Campaigns: Design and monitor social media ad campaigns to maximize reach and engagement, adjusting tactics based on metrics and insights gained from analytics.
  • SEO and Website Management: Improve website SEO rankings by incorporating relevant keywords, managing blog content, and ensuring consistent brand messaging across digital platforms.
  • Collaboration & Leadership: Act as the main marketing point of contact, guiding promotional campaigns, managing in-house projects, and fostering a cohesive and innovative approach to digital storytelling.

Food Court, Bakery, Front End

Costco
06.2018 - 05.2024
  • Delivered excellent customer service by managing in-person and phone orders, ensuring order accuracy, and resolving issues promptly.
  • Operated cash registers efficiently during peak and off-peak hours, contributing to a smooth customer checkout experience.
  • Opened and supervised the bakery department, overseeing daily food preparation and maintaining an organized inventory count to support demand.
  • Performed front-end support by assisting with customer inquiries and coordinating inventory counts to maintain stock accuracy.

Marketing Intern

Animal World & Snake Farm Zoo
02.2022 - 03.2023
  • Social Media Management: Managed the organization’s social media profiles, developing and scheduling posts to engage audiences and build a consistent online presence.
  • Campaign Advertising: Created targeted advertisements for campaigns, aligning visuals and messaging with overall brand goals to maximize reach and engagement.
  • Content Planning: Coordinated content themes and timing across platforms to support ongoing campaigns and events.
  • Performance Analysis: Monitored and analyzed social media and ad campaign performance, providing insights to optimize content and refine strategies.

Videographer

Summit Academy
06.2019 - 01.2021
  • Freelance videography & post-production of videos used by the school for teacher introductions, new student orientation, and 2020 graduations
  • Coordinating with teachers & students for interviews, directing specific shots, and organizing filming days for maximum efficiency.

Unit Director "The History of: Central City"

DAXEON Studios
05.2018 - 04.2019
  • Schedule meetings involving videographers, scriptwriters, and lighting crew for project planning
  • Organize meetings with city officials for contributions to the documentary
  • Scout locations to be included in the documentary based on historical value and significance to the story
  • Managing & filming interviews, ensuring the team followed a strict time schedule.

Education

Bachelor of Arts - Marketing, Business Administration

Wichita State University
Wichita, KS
07-2024

High School Diploma -

The Academy of Charter Schools
Westminster
05-2018

Skills

  • Marketing Strategy & Campaign Management: Expertise in developing data-driven marketing strategies and managing end-to-end campaign execution

  • Social Media Management & Content Creation: Skilled in creating, scheduling, and optimizing engaging content across platforms (Facebook, Instagram, TikTok, YouTube) to build brand awareness and community

  • SEO & Website Optimization: Experienced in improving website traffic and SEO rankings through keyword research, content management, and analytical insights

  • Customer Service: 7 years of experience delivering exceptional service, addressing customer needs, and fostering positive experiences

  • Graphic Design & Adobe Creative Suite: Proficient in graphic design, video editing, and photography using Adobe Premiere Pro, After Effects, Photoshop, and Lightroom for high-quality multimedia content

  • Digital Advertising & Analytics: Competent in creating targeted ads, analyzing performance data, and refining strategies to optimize reach and engagement

  • Event Promotion & Coordination: Skilled in promoting events and coordinating on-site engagement activities, working closely with volunteers to enhance visitor experiences

  • Project Management & Organizational Skills: Effective in maintaining structured content calendars and timelines, ensuring consistent posting and meeting marketing objectives

  • Team Collaboration & Leadership: Strong leadership skills in coordinating tasks across departments, managing volunteers, and guiding promotional campaigns

  • Digital Marketing

Certification

Google Analytics Certification

Timeline

Marketing Coordinator

Animal World & Snake Farm Zoo
05.2024 - Current

Marketing Intern

Animal World & Snake Farm Zoo
02.2022 - 03.2023

Videographer

Summit Academy
06.2019 - 01.2021

Food Court, Bakery, Front End

Costco
06.2018 - 05.2024

Unit Director "The History of: Central City"

DAXEON Studios
05.2018 - 04.2019

Bachelor of Arts - Marketing, Business Administration

Wichita State University

High School Diploma -

The Academy of Charter Schools

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