Summary
Overview
Work History
Education
Skills
Websites
CONTACT
Affiliations
Timeline
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THOMAS SPADAFORA

West Hollywood,USA

Summary

Global Integrated Producer and Growth Marketing Expert in the creative development and execution of 360 degree global marketing campaigns and product launches, focusing on promotion schedules, media plans, and activations that enhance user experience.


Core competencies span global integrated production and marketing operations, event planning, and campaign development; showcasing a commitment to delivering impactful cross-functional solutions.


Ready to contribute unique, strategic insights and operational excellence to support business growth, increased brand visibility and long-term scalable operations.


Overview

6
6
years of professional experience

Work History

Senior Campaign Marketing Manager

Crunchyroll @ SPE
08.2024 - 05.2025
  • Developed and executed global marketing campaigns for Crunchyroll, including promotion schedules, media plans, and final activations.
  • Implemented A/B testing methodologies to evaluate campaign effectiveness and drive data-driven decisions.
  • Managed activation selection, event participation, and OOH ideas, ensuring successful user journey experiences.
  • Collaborated with agencies on design, layout, and user journey details, optimizing costs and achieving marketing goals.

Senior Producer | CG + VFX Design

Tendril Studio
04.2024 - 07.2024
  • Senior Producer for Keynote Presentation + Motion Explore + Social for Airbnb Product Feature Launch and Keynote Presentation.
  • Senior Producer for CG Model + 3D Animation design for Starbucks.
  • Responsible for all budgeting, resourcing, tracking, client liaising, team management and final delivery of best-in-class assets / multimedia content.

Senior Experiential Producer | Berkshire Hathaway

Tombras
03.2024 - 04.2024
  • Senior Producer brought in to help develop and manage multi-layered workstreams for the PFJ (Pilot) Brand activation at Berkshire Hathaway 2024 Trade Show.
  • Interactive SIM video game + UX development inside of a 20ft Mack Truck.
  • Custom Editorial / Video Production.
  • Interactive Coffee Cart experience and User Journey design.
  • Over $50k in 3D merchandise produced, logged and sold at the event.
  • Managed financial operations for an estimated budget of $1.7m +.

Senior Integrated Producer and Project Manager

FutureDeluxe
09.2023 - 03.2024
  • Senior Producer responsible for developing and executing comprehensive plans for large scale creative requests on a global level that included estimating, bidding, resourcing, timelines, and cross-functional workflows.
  • Managed multiple projects simultaneously while meeting tight deadlines for CGI, VFX, Post-Production and 3D pipeline focused Design + R&D Creative Briefs.
  • Prepared Estimates + Effectively Managed over $750k while improving overall profit margins of assigned projects an estimated 12+ points.
  • Identified opportunities for waste reduction and process optimization through thoughtful and innovative workflow solutions; specifically, global resourcing efforts, project management systems and fiscal responsibility and efficiencies

Creative Project Manager | GTM Growth Marketing

Roku, Inc.
04.2023 - 09.2023
  • Served as Cross-Functional Creative Manager and Marketing Liaison for Global platform, content + product marketing campaigns on a 360-degree level; and, from concepting stages thru final delivery +/or product launch. (Video, Editorial, Print, Web, Email, Banners, MGFX, UI/UX).
  • Estimated internal creative capacities on a quarterly basis - allocating resources and managing multiple talent/artists across various business verticals. (Ad Sales + Sponsorship, Product Teams, Premium Partners, and Cross-Functional (XFN) marketing campaigns).
  • Developed new workflows for managing the creative operations for “This Old House” marketing campaigns, advertising efforts, and web / magazine publications for Roku Studios.
  • Calculated timelines, work back schedules, SLAs, and vendor costs for a range of creative marketing and business vertical needs.
  • Served as liaison for all project related Digital Asset Management, File Transfers, Localization and Final Delivery using multiple systems and project management tools / integrations.

Motion Graphics & Video Producer II

Apple, Inc.
05.2022 - 10.2022
  • Managed the XFN Marketing Communications + Creative Ops (MARCOM) from exploratory design and concepting stages through final delivery for Digital, Social, DOOH, & Video-Wall Display assets for new Product launch across both Retail (Brand) & Multi-Channel Partners Worldwide.
  • Integrated Producer responsible for managing the Fall’22 Apple Watch Series new product launch and media campaign , including a variety of 6k/60fps localized Video-Wall Displays + Tactical Animation assets for 26+ Geographical regions and markets worldwide.
  • Facilitated timelines, approvals, review cycles + localization schedule for the 3D tactical animation designs that would be used by various partners and stakeholders as the first promotional beat in launching the latest Apple Watch product and global marketing campaign.

Associate Motion Graphics & Video Producer

Scholar, Inc.
09.2020 - 11.2021
  • Mid-level Producer responsible for managing the end-to-end production and final delivery of multimedia content across interdisciplinary teams & creative business verticals on a global scale (notably, mid-level manager of creative / exploratory design process & stakeholders for large-scale 2D/3D animation, Motion Graphics + Video, CGI Design, Editorial, Post-production and Code-Black protocol projects and campaigns such as "Verizon 5G Home" and "Apple" new product launches).
  • Prepared bid-sheets, tracked spending and communicated resourcing needs to creative studio on a daily basis to help protect fiscal responsibility and operations.

Integrated Creative Producer

Unreasonable Studios @ Anomaly
08.2019 - 04.2020
  • Integrated Producer, Project Manager and Office coordinator brought on-board to help expand the production capabilities of the In-House Production Studio at Anomaly LA.
  • Live-action, post-production, editorial, finishing, print, html banners, motion graphics, keynote presentations, A/B testing materials, business development efforts and more.
  • Offered direct support to Executive Producer on all projects, business affairs & creative studio operations.

Director of Strategy

Attivo Wellness
06.2019 - 12.2019
  • Developed comprehensive Brand Activation + Interactive experiences that fostered new business opportunities and positive sales revenue.
  • Created data-driven strategies to maximize customer engagement and retention using SWOT analysis.
  • Engaged customers through multiple channels both online and offline - including live events, social media, email and web.

Associate Brand Manager

Think Tank Films
12.2018 - 08.2019
  • Assisted in the organizational brand strategy and evolution in order to foster new business opportunities and growth.
  • Coordinated both Live-Action and post-production activities on a global scale for high-profile clients and talent such as Ralph Lauren, Kygo and Ansel Elgort.
  • Managed all travel coordination, studio operations and billing affairs for the CEO and Executive Producer.

Education

Leadership And Organizational Development - Business Management

New York University
New York, NY

Skills

  • Integrated Production and Marketing Operations
  • Global Cross-Functional Team Leadership
  • Campaign Strategy Development and Media Planning
  • Multi-Channel Marketing Integrated Marketing
  • Licensor Satisfaction
  • Multimedia Marketing Campaigns
  • Motion Graphics, Video and Design Production
  • Senior Stakeholder Management
  • Integrated Marketing and Production
  • Go-to-market Planning and Execution
  • Project Management
  • Content Management
  • Contract Bid Proposals
  • Advertising
  • Product Marketing
  • Cross Functional Leader
  • Creative Development, Design and Proof of Concept
  • Brand Marketing
  • Client Liaison
  • Film and Video Production
  • 2D / 3D Animation and Design
  • CGI and VFX Production
  • UI, UX and SIM development
  • Multi-channel, 360-degree Global Campaign Management
  • Operational Reporting and KPI analysis
  • End-to-end Video Production
  • Agency and Marketing Communications
  • Creative Capacity Planning
  • Globalization Strategy Development
  • Localization Production
  • Digital Asset Management
  • Brand Management
  • Licensor Satisfaction
  • Customer Engagement
  • Experiential Event Production and Activation
  • User-journey Experiences
  • Virtual Reality Production \
  • Augmented Reality Production \
  • Budget Management and Fiscal Operations
  • Interactive Media
  • Business Development and Growth
  • Resource Allocation and Waste Reduction
  • Timeline Management and SLA development
  • Long-Term Project Planning
  • Broadcast Media
  • Paid Media
  • Lifecycle Marketing
  • O&O Media Strategy and Production\
  • KPI Analytics and Reporting
  • SEO optimization
  • Web analytics
  • A/B Testing and Conversion\
  • Customer Segmentation
  • Customer Relationship Management (CRM)
  • Customer / IP Acquisitions
  • Retail Marketing
  • Offline Channel Marketing Strategy, Operations and Production
  • E-commerce Planning and Campaign Operations
  • Conversion Rate Optimization
  • PPC advertising
  • Integrated Marketing and Alignment across Business Lines and/or Regions
  • Direct Mail Campaigns
  • Marketing Automation and Creative Solutions

CONTACT

  • Phone: (917) 435-9101
  • Email: td.spadafora@gmail.com
  • Location: West Hollywood, CA 90069

Affiliations

  • Soho House

Timeline

Senior Campaign Marketing Manager

Crunchyroll @ SPE
08.2024 - 05.2025

Senior Producer | CG + VFX Design

Tendril Studio
04.2024 - 07.2024

Senior Experiential Producer | Berkshire Hathaway

Tombras
03.2024 - 04.2024

Senior Integrated Producer and Project Manager

FutureDeluxe
09.2023 - 03.2024

Creative Project Manager | GTM Growth Marketing

Roku, Inc.
04.2023 - 09.2023

Motion Graphics & Video Producer II

Apple, Inc.
05.2022 - 10.2022

Associate Motion Graphics & Video Producer

Scholar, Inc.
09.2020 - 11.2021

Integrated Creative Producer

Unreasonable Studios @ Anomaly
08.2019 - 04.2020

Director of Strategy

Attivo Wellness
06.2019 - 12.2019

Associate Brand Manager

Think Tank Films
12.2018 - 08.2019

Leadership And Organizational Development - Business Management

New York University

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