Thomas Spadafora
Senior Creative Producer | Global Marketing, Design and Production Operations Specialist
Los Angeles,CA
Summary
Highly accomplished Senior Creative Producer and integrated marketing leader with over 7 years of progressive experience steering high-impact global campaigns across digital, broadcast, and experiential channels. Proven expertise in leading multidisciplinary creative teams, translating business objectives into breakthrough brand strategies, and managing complex creative executions from concept through final delivery. Adept at serving as the primary liaison between enterprise stakeholders and creative organizations, directly aligning with the requirements for leading brand vision and team mentorship in a dynamic tech environment.
Overview
7
7
years of professional experience
Work History
Senior Creative Producer | VFX + Motion Graphics & Video
TENDRIL STUDIO
04.2024 - Current
- Leading production and client communications across 2 major campaigns/product feature launches for a leading tech giant, driving successful Go-To-Market execution.
- Directed all bidding, resourcing, cost allocation, and scope management for high-stakes projects averaging operational budgets exceeding $500k, ensuring fiscal responsibility.
- Served as primary liaison for premiere client while cross-functionally managing a global team of 10+ senior artists and designers across multiple time zones.
- Collaborated with key stakeholders on proof of concept, feasibility, and final production plans for 2 mainstream commercial campaigns slated for mass media launch.
Senior Marketing Campaign Operations Manager
CRUNCHYROLL
08.2024 - 05.2025
- Developed and executed complex global marketing campaigns, defining promotion schedules, media plans, and final activations for platform services.
- Managed user journey optimization through strategic activation selection, event participation, and OOH ideation, directly impacting brand presence.
- Optimized costs and achieved marketing objectives by collaborating with agencies on design, layout, and user journey mapping.
- Successfully managed brand consistency across all campaign assets, translating business goals into measurable marketing outcomes.
Senior Experiential Events Producer
TOMBRAS
03.2024 - 04.2024
- Engaged as Freelance Senior Producer to define and build out all workstreams for a major brand activation (Pilot Brand) at the Berkshire Hathaway 2024 Trade Show.
- Successfully managed the overall budget exceeding $1.7M for the activation, ensuring on-time and on-scope delivery of complex interactive experiences.
- Directed creative development and production for high-engagement deliverables including interactive SIM video game/UX development within a flagship activation structure.
- Established and enforced detailed Interactive Experience workflows and run-of-show documentation for seamless execution.
Senior Integrated Producer + Project Manager
FUTUREDELUXE
09.2023 - 03.2024
- Led development and execution of comprehensive plans for large-scale creative requests globally, encompassing estimating, bidding, resourcing, timelines, and cross-functional workflows for CGI/VFX/3D design R&D briefs.
- Effectively managed project budgets exceeding $750K, consistently improving profit margins through rigorous cost control and estimating accuracy.
- Optimized operational efficiency by streamlining global resourcing and project management workflows across multiple time zones, mirroring in-house agency needs.
- Championed innovative storytelling approaches for R&D briefs, bridging complex technical vision with clear creative output.
Creative Project Manager | GTM Growth Marketing
ROKU, INC.
04.2023 - 09.2023
- Served as Cross-Functional Creative Manager, driving the execution of 360-degree marketing campaigns (Video, Editorial, Web, Social, UI/UX) for the Global platform from concepting through final launch.
- Oversaw complex XFN operations and successful launches for major brand partnerships, including DoorDash x NFL x Roku and Apple TV+ MLS Soccer.
- Performed quarterly capacity planning and resource allocation for internal creative talent/artists across diverse business verticals to meet GTM demands.
- Ensured brand consistency and compliance across all final deliverables by managing Digital Asset Management, Localization, and File Transfers for premium content partners.
Motion Graphics & Video Producer II
APPLE, INC.
05.2022 - 10.2022
- Managed XFN Marketing Communications and Creative Operations from exploration through final delivery for global Digital, Social, DOOH, & Video-Wall Display assets for a major Product launch.
- Integrated Producer role for the Fall '22 Apple Watch Series launch, overseeing localized tactical animation assets across 26+ Geos, ensuring brand standard adherence globally.
- Facilitated aggressive timelines, approvals, and review cycles for tactical animation lockups, demonstrating strong stakeholder management under tight deadlines.
- Cultivated and maintained high-value relationships with external vendors and internal creatives, fostering a collaborative production environment.
Associate Motion Graphics & Video Producer
SCHOLAR, INC.
09.2020 - 11.2021
- Managed the full lifecycle of creative development, production, and delivery for interdisciplinary teams, including mid-level leadership over exploratory design and stakeholder alignment for large-scale 2D/3D animation projects.
Integrated Creative Producer
UNREASONABLE STUDIOS @ ANOMALY
08.2019 - 04.2020
- Key Integrated Producer/Project Manager responsible for scaling production capabilities within the in-house creative studio environment under executive supervision.
Associate Brand Manager
THINK TANK FILMS
12.2018 - 08.2019
- Contributed to brand strategy realignment through the re-development of promotional assets, including swag, on-set merchandising, and website overhaul presentations.
- Coordinated logistics and execution for both Live-Action production activities on-location and abroad.
Education
Leadership & Management Studies - Organizational Development
NEW YORK UNIVERSITY
Skills
- Brand Vision & Strategy
- Brand Voice & Messaging Architecture
- Copywriting & Art Direction
- Creative Leadership
- Creative Mentorship & Talent Development
- Cross-Functional Team Management
- Stakeholder Collaboration & Presentation
- Broadcast/Streaming Commercials
- Digital Content & Social Campaigns
- Experiential Activations & OOH
- Go-To-Market (GTM) Strategy
- In-House Agency Operations
- Integrated Campaign Execution
- Performance Marketing & DCO Understanding
- Agency & Vendor Partner Management
- Budget Management
- Estimating & Bidding
- Process Optimization & Workflow Management
- Resource Allocation & Scheduling
- Scope Management
- 3D/CGI Pipelines
- Automotive Retail Ecosystem
- Digital Marketplace Marketing
- File Transfer & DAM Systems
- OEM Partnerships
- Video Production & Post-Production
Additional Skills
Brand Vision & Strategy, Brand Voice & Messaging Architecture, Copywriting & Art Direction, Creative Leadership (5+ Years), Creative Mentorship & Talent Development, Cross-Functional Team Management, Stakeholder Collaboration & Presentation, Broadcast/Streaming Commercials, Digital Content & Social Campaigns, Experiential Activations & OOH, Go-To-Market (GTM) Strategy, In-House Agency Operations, Integrated Campaign Execution (Concept to Delivery), Performance Marketing & DCO Understanding, Agency & Vendor Partner Management, Budget Management (>$1.7M), Estimating & Bidding, Process Optimization & Workflow Management, Resource Allocation & Scheduling, Scope Management, 3D/CGI Pipelines, Automotive Retail Ecosystem (Preferred), Digital Marketplace Marketing, File Transfer & DAM Systems, OEM Partnerships, Video Production & Post-Production
Personal Information
Title: Senior Creative Producer
Timeline
Senior Marketing Campaign Operations Manager
CRUNCHYROLL
08.2024 - 05.2025
Senior Creative Producer | VFX + Motion Graphics & Video
TENDRIL STUDIO
04.2024 - Current
Senior Experiential Events Producer
TOMBRAS
03.2024 - 04.2024
Senior Integrated Producer + Project Manager
FUTUREDELUXE
09.2023 - 03.2024
Creative Project Manager | GTM Growth Marketing
ROKU, INC.
04.2023 - 09.2023
Motion Graphics & Video Producer II
APPLE, INC.
05.2022 - 10.2022
Associate Motion Graphics & Video Producer
SCHOLAR, INC.
09.2020 - 11.2021
Integrated Creative Producer
UNREASONABLE STUDIOS @ ANOMALY
08.2019 - 04.2020
Associate Brand Manager
THINK TANK FILMS
12.2018 - 08.2019
Leadership & Management Studies - Organizational Development
NEW YORK UNIVERSITY