Collaborative Director of Strategic Accounts with 20+ years of sales and sales leadership experience in the healthcare packaging industry. Formulates objectives for key, strategic accounts and spearheads actionable plans to drive value and growth to organization. Proven success in recruiting, training, and managing high-performing sales teams to exceed targets. Supply Agreement-commercial terms negotiation, CRM software proficiency, and demonstrated analytical skills to facilitate complex sales strategies and maintain high-level relationships.
• Responsible for the top three revenue generating, strategic accounts which accounts for more than 44% of the medical business unit’s revenue.
• Conduct joint sales calls with account managers to drive customer engagement and revenue growth.
• Surpassed sales budget 105% in FY 2023 and 101% in FY 2024.
• Developed a Price Change Mechanism, securing an additional $1.7MM in revenue by adjusting for raw material costs previously not passed along.
• Directed a team of Account Managers, providing mentorship, coaching, and direct feedback to enhance sales penetration within Strategic Accounts.
• Developed and executed strategic account plans, surpassing sales budgets 102.8% in 2021 and 106% in 2022.
• Conducted joint sales calls and strategy sessions with account managers and senior leadership to strengthen client relationships.
• Identified share-of-wallet growth opportunities, resulting in expanded business within major accounts.
• Drove new product development alignment within accounts, optimizing engagement strategies to unlock revenue.
• Managed and mentored a sales team, implementing structured sales process training procedures and performance development plans.
• Surpassed sales targets, achieving 9.5% top-line growth in 2017, just prior to acquisition of the company.
• Co-developed a performance-based compensation plan that aligned with organizational objectives.
• Empowered sales reps to create and manage annual sales budgets in alignment with company growth strategies.
• Grew account base by 45% and increased thermoform sales by 125% through relationship-driven sales techniques.
• Negotiated and secured long-term contracts, improving client retention and revenue stability.
• Managed trade show activity, increasing ROI by 20% through structured lead follow-up and sales conversion processes.
Strategic account development
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