Summary
Overview
Work History
Education
Skills
Awards
Timeline
Generic

Thomas Vetter

Nashville,TN

Summary

Strategic sales and operations leader with 7+ years of experience driving revenue, scaling systems, and launching innovative product solutions in both enterprise and startup environments. Proven track record in full-cycle B2B sales, go-to-market execution, and cross-functional leadership across sales, operations, product, and supply chain. Architected and commercialized a proprietary NFC protocol that transformed physical products into smart, data-generating assets, enabling post-purchase engagement and first-party data capture. Built and operationalized sales infrastructure from the ground up, including CRM systems, forecasting models, and pipeline reporting. Adept at navigating complex deal cycles, collaborating across departments, and turning strategy into measurable outcomes. Seeking a high-impact role where sales performance, operational rigor, and strategic thinking intersect to drive business growth.

Overview

7
7
years of professional experience

Work History

Director of Business Operations

One of None
06.2021 - Current
  • Spearheaded the development and rollout of a proprietary NFC protocol that turned physical products into smart, interactive experiences
  • Directed all GTM and business operations for 10+ product lines, collaborating with sales, product, marketing, and engineering teams
  • Architected and implemented sales operations infrastructure from scratch, including CRM systems, pipeline reporting, lead routing, and attribution models
  • Oversaw daily operations across multiple departments, ensuring seamless coordination and efficient execution of tasks.
  • Translated product interaction and ownership data into revenue insights that improved customer retention, resale strategy, and marketing ROI
  • Built and managed a global supply chain of 15+ vendors, reducing lead times by 20% and improving gross margins
  • Automated fulfillment and backend workflows, increasing team output by 25% and reducing time-to-ship

Enterprise Account Executive

Zantaz Data Resources
07.2018 - 06.2021
  • Owned full-cycle enterprise sales from prospecting to close, generating $450,000+ in annual recurring revenue across healthcare, financial services, and industrial verticals
  • Consistently exceeded quota, increasing personal revenue performance by 50% YoY and ranking in the top 5% of the sales team
  • Revitalized underperforming accounts and secured long-term renewals, contributing to a team-wide 95% client retention rate
  • Built strong relationships with C-level stakeholders, navigating complex buying committees and multi-touch decision processes
  • Led tailored product demos, created custom ROI models, and negotiated six-figure contracts aligned with customer outcomes
  • Developed sales playbooks and onboarding materials that accelerated ramp time for new reps and improved overall team productivity
  • Collaborated cross-functionally with marketing, customer success, and product teams to support the full customer lifecycle and improve upsell opportunities

Education

Bachelor of Business Administration - Management And Strategic Leadership, Entrepreneurship, Finance

Ohio University, College of Business
Athens, Ohio
05.2018

Skills

  • Enterprise Sales
  • Sales Operations & Enablement
  • Go-To-Market (GTM) Strategy
  • Full-Cycle Sales Execution
  • Revenue Forecasting & Growth Strategy
  • Customer Retention & Expansion
  • Cross-Functional Leadership
  • CRM Systems (Salesforce, HubSpot)
  • Process Optimization & Automation
  • KPI Reporting & Executive Dashboards
  • Stakeholder Communication
  • Operational Scaling & Infrastructure Design

Awards

Dean’s List | Ohio University 2014 - 2018 

College of Business Entrepreneurship Award | Ohio University 2017

Timeline

Director of Business Operations

One of None
06.2021 - Current

Enterprise Account Executive

Zantaz Data Resources
07.2018 - 06.2021

Bachelor of Business Administration - Management And Strategic Leadership, Entrepreneurship, Finance

Ohio University, College of Business

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